Sat.Apr 12, 2014 - Fri.Apr 18, 2014

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

ViewPoint

'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy.

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B2B social media – a two horse race?

Savanta

'Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.

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Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]

Crimson Marketing

'Do opportunities lie within Big Data or is it all a bunch of hype? Eric Porres shares his expert insight on how you can use marketing technology to understand the big. The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on.

CMO 208
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big

ViewPoint

'By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. One of the featured speakers was Josh Linkner, founder and CEO of Detroit Venture Partners , whose company enables startups in the infamously dystopian town. But Linkner was not here to talk about bootstrapping Detroit.

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4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

'There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. Conversely, marketers that are open to working on the business to business side of marketing have assumptions that B2B has limitations, and there isn’t as much freedom or creativity in corporate-facing campaigns as there can be in consumer-facing camp

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Remember LinkedIn for social media marketing

Biznology

'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most p

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Common Pitfalls in Demand Generation Strategy

ANNUITAS

'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. But nine times out of ten when I ask someone about their strategy, what they share with me is just a list of tactics. Not at all what I’d call a strategy.

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Free Benchmarking–Does Your Marketing Measure Up?

Vision Edge Marketing

'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. How do they know how they stack up? They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Content Marketing Blogs That Can Help You Improve Your Writing

KoMarketing Associates

'During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work. After I’d gotten the first two or three of these under my belt, however, I started feeling like I was missing the point of the exercise.

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Content marketing is NOT link building

Biznology

'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building.

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Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

'WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results. There is no secret ‘law of attraction’ for achieving a writing career.

Training 143
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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set.

Privacy 139
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is It The CMOs Job To Manage Data?

Crimson Marketing

'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But is the CMO the right person for the job? The post Is It The CMOs Job To Manage Data? appeared first on.

CMO 132
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How to build brand trust – 4 essential steps

Biznology

'What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service).

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How To Succeed With Visual Social Media Marketing

Convince & Convert

'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). They join us this week to talk about their new book The Power of Visual Storytelling.

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Stop Doing These 5 Things (on your blog) NOW!

Adobe Experience Cloud Blog

'Author: Carra and DJ It was an overcast Monday in (normally) sunny California. It started innocently enough. I sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”.

CAN-SPAM 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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#BADMarketing from MSI

Crimson Marketing

'The “safest” place to keep your laptop, according to MSI…#BADMarketing (Mashable). The post #BADMarketing from MSI appeared first on.

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Content marketing metrics and analytics: it’s all about you

Biznology

'When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Put simply, if you’re not measuring, then you’re simply guessing, and you really don’t know whether you know your audience or are publishing content

Analytics 135
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4 Ways To Fix Your Facebook Problem

Convince & Convert

'There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167
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If You’ve Got It, Use It (Data, That Is)

Adobe Experience Cloud Blog

'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere ( even on our blog ). In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.

Buzz 103
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers.

Linkedin 102
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Six Things Sales Needs from Marketing

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

Convince & Convert

'As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback.

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Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers

Adobe Experience Cloud Blog

'Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Every Managing Partner Needs to Know About Marketing Professional Services

Hinge Marketing

'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing.

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The Wayward Path to Alignment Nirvana

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

'After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. We don’t change our stripes here all that often (every couple years or so), and I try to have a rationale when we do. Here are the 8 main things I’m trying to improve with this new design: 1. A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company.

Press 159