Sat.Oct 17, 2015 - Fri.Oct 23, 2015

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

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I put my Sales money where my CRM mouth is

Biznology

$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. I tried, I did! I bought an armful of books for my Kindle and tried to hunker down and get the addiction. It never happened.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Many marketers and business owners believe that any piece of content is better than none, but as more and more people become dependent on the web for great content and news, we’ve learned that that isn’t always the case.

More Trending

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Carlos Hidalgo On His New Book Driving Demand

Marketing Insider Group

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. Driving Demand discusses how to first change the marketing and sales culture as well as how to align people, process, content, technology, and KPIs to the buyer in order to effectively execute demand generation.

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What’s the next big thing in social media?

Biznology

That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since.

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How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Both of these companies manipulated their publishing frequencies (both increasing and decreasing the total number of posts) with some interesting findings. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

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How to Make Money Blogging

Writing on the Web

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. Indirectly. How to Make Money Indirectly from a Business Blog. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or se

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Key to Successful In-Person Events

ANNUITAS

So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? It’s not the band playing (although sometimes that can help) but it really comes down to content and communication.

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Stop over-complicating your customer information

Biznology

I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly.

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Predictive Marketing: What Really Matters

Lattice

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. And for good reason – well over $100 Million in venture capital have been invested in predictive marketing companies and some of the smartest minds in marketing are investing time into this area.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created a virtual version which was significantly lighter and easier to transport.

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Is your content marketing using your personas and buyer’s journeys?

Biznology

I don’t generally see content being designed for personas and buyer’s journeys. I am not sure why, but I have suggested one change for clients that has helped. Create a grid of personas and buying steps and target content to each cell of the grid: Learn. Compare. Try. Buy. Mom. Dad. Grandma. Grandpa. The steps of the buyer’s journey are across the top and the personas are down the side.

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The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve

Adobe Experience Cloud Blog

Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. -Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Moneyball tells the story of how a new kind of data analysis turned baseball scouting and recruiting upside down, transforming the game overnight.

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How to Build a Magnetic Brand

Convince & Convert

Image via BigStockPhoto.com. Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? When I spot a cow, I think it should be purple, all due to Seth Godin. Chris Brogan springs to mind every time I see the word “ Owner ,” and I can’t even walk past a bowl of satsumas without thinking of Joe Pulizzi and Content Marketing World’s orangey goodness.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Website Personalization: The Future of B2B Marketing

6sense

Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya. These jarring statistics point to a need for marketers to not only use, but master, website personalization. How do you tailor every element of your website to create a positive experience for a prospect you’ve never met? How do you do this at scale? With the right tools, practices and data, website personalization is more possible (and effective) than ever.

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Carlos Hidalgo On His New Book Driving Demand

Marketing Insider Group

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. Driving Demand discusses how to first change the marketing and sales culture as well as how to align people, […]. The post Carlos Hidalgo On His New Book Driving Demand appeared first on Marketing Insider Group.

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Hitting Consumer Healthcare Home Runs with Digital Engagement

Adobe Experience Cloud Blog

Author: Kristen Kaighn Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week. Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference.

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8 Guiding Principles for Today’s Product Marketer

Convince & Convert

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Of course, none of that is a surprise to anyone in marketing, but with the normalcy of today’s urgent and reactionary pace, it is easy to lose focus of what’s needed to be an effective product marketer.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

by Evan Shuster. Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Beginning in the 1980’s and 1990’s, we began to see a shift to individualism.

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6 Takeaways from the 2016 B2B Content Marketing Report

6sense

What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly? MarketingProfs and the Content Marketing Institute just released a survey report , taken by 1521 B2B marketers, which today are practicing content marketing, how they are measuring success and how effective they believe a content strategy is in helping them achieve their goals. 6 Takeaways from the 2016 B2B Content Marketing Report

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8 Steps to Knock the Socks Off Your Consumers This Holiday Season

Adobe Experience Cloud Blog

Author: Lizzy Funk From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. And, as some of the biggest holidays of the year are approaching quickly—now is the time to get your campaigns ready. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers.

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Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Eat the Frog First. Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done. To add insult to injury, it’s hard to think creatively when bogged down and overwhelmed by a never-ending to-do list. Thankfully, David Horsager is here to save the day by discussing his latest book, “The Daily Edge.” Over many years spent working with the world’s

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes

Vidyard

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. Raj, one of our graphic designers, is a walnut. Hard shell, a little bitter, loaded with fiber. We’re different, but the point is… we’re both nuts. The relationship between copywriters and designers is often considered…let’s just say “challenging”.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got cred

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Hey, Salespeople — Welcome to Meme Selling 101!

Adobe Experience Cloud Blog

Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.