Predictive Marketing Vendors Look Beyond Lead Scores
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. But is it possible that predictive is already approaching commodity status? You might think so based on the emergence of open source machine learning like H 2 0 and Google’s announcement today that is it releasing a open source version of its TensorFlow artificial intelligence engine.
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