KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? And, just as important, how can they make sure their competitors don’t “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads.

Social Media 183

Social Media Media Work Management Marketing Management 183

Marketing Insider Group

MAY 29, 2012

We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies. The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. Why?

Work Management 180

Work Management Marketing & Strategy Paid Search Agency Customer Satisfaction 180

ViewPoint

MAY 29, 2012

This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that they plan for 1,500 attendees next year. Wow! Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 times more revenue and 6.2 times the profit of average firms.

Multi-Channel 179

Multi-Channel Demand Generation Agencies Class Webinar Metrics 179

Biznology

MAY 29, 2012

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers.

Adsense 172

Adsense Allocation Google Verticals 172

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role.

Advertising Agencies 170

Advertising Agencies CMO Enterprise Management Paid Search Agency 170

ViewPoint

MAY 30, 2012

My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 163

Differentiation Tips Top of Funnel Marketing Automation Services 163

Biznology

JUNE 1, 2012

Image via CrunchBase. You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and machine learning to assign a quality rating to every Web site for every search. Penguin is singularly focused on spammers, especially paid links and other link schemes.

Google 160

Google Search Marketing High Quality Lead Rules 160

Everything Technology Marketing

MAY 30, 2012

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

Customer Surveys 149

Customer Surveys B2B Marketing Content Marketing B2B 149

Marketing Craftmanship

MAY 31, 2012

Joseph Stalin Refused to Wear a Tie. For Sir Richard Charles Nicholas Branson – the English business magnate known for his Virgin Group of more than 400 companies, his daredevil exploits, his humanitarian deeds, and his estimated net worth of $4.2 billion – nothing is more important than brand image. Largely because Virgins are always in short supply, Branson serves as the personification of his brand, and works hard to nurture the image of a counter-culture, free-spirited, creative thinker who’

PR 143

PR Work Management Sample Marketing Management 143

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation.

Marketing Automation Services 141

Marketing Automation Services Lead Ranking Marketing Automation Work Management 141

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.

Work Management 140

Work Management B2B Marketing Marketing Management B2B 140

Biznology

MAY 31, 2012

Credit: Getty Images via @daylife. Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.” Ruth agrees that intelligent people can disagree on this one, so I am glad that she holds out the possibility that I might be intelligent

Conversion Rate 135

Conversion Rate B2B Content Sales Qualified Leads 135

Convince & Convert

MAY 30, 2012

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor. Did you know taking a break from it all actually benefits your psychological health? According to Journal Applied Research in Quality of Life studies have shown the largest boost in happiness comes from the simple act of planning a vacation.

Tools 164

Tools Optimization Skype Forecasting 164

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2B Memes

MAY 31, 2012

Do you write for the Penguin, or the human? I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. Not that they’ve understood it, necessarily, but that they feel it is both justified and essential. It is something they simply accept. But for any content creator, SEO (as most people practice it, at least) is the kiss of death.

SEO 125

SEO Google Search Marketing Optimization 125

Digital B2B Marketing

MAY 31, 2012

In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year.

B2B Marketing 135

B2B Marketing Planning B2B Webcast 135

Biznology

MAY 30, 2012

Credit: Getty Images via @daylife. There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate. The debate involves aspects of both ROI and philosophy.

B to B 135

B to B RFP Sales Qualified Leads Lead Ranking 135

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership B2B Marketing B2B 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vision Edge Marketing

MAY 29, 2012

'You are probably familiar with the idea of scenario analysis used for strategic planning. With scenario analysis you focus on possible different outcomes to design a strategy that is flexible enough to accommodate whatever outcome occurs. By developing multiple scenarios, your company attempts to anticipate what might happen in order to develop a strategic response in advance.

Segmentation 111

Segmentation Lead Ranking Lead Scoring Verticals 111

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms.

Social Media 100

Social Media Practices Marketing Automation Services Media 100

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. About Curata. sap. Normal. sap. 1. 1. 2012-05-30T14:40:00Z. 2012-05-30T14:41:00Z. 1. 348. 1986. personal. 16. 4. 2330. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. About Curata. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. solution that automates the tedious tasks (search, organizing, and publishing) while giving you complete, centralized con

Tools 100

Tools Planning Content Marketing Curation 100

Paul Gillin

MAY 31, 2012

Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information.

Mobile Marketing 68

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

MAY 31, 2012

Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that marketers have been requesting for what seems like forever are finally rolled out: the ability to schedule posts, and the ability to assign roles to page admins.

Facebook 61

Facebook Marketing Management Social Media Promotion 61

Adobe Experience Cloud Blog

MAY 30, 2012

by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts. It has become common practice for each of these doughnut stores to light up a sign when the new, hot doughnuts are ready. Many swear that the hot, glazed, yeast-raised doughnuts taste more like a light, fluffy pastry than a cake doughnut and are well worth the wait, but you have to eat them while they are hot.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Lead Ranking Automation 91

EMagine B2B Blog

MAY 31, 2012

With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.].

Ads 52

Ads Facebook Tips Acquisitions 52

Paul Gillin

MAY 26, 2012

When we moved into an old urban home nearly six years ago, we knew one of the disadvantages was a postage-stamp-sized front yard. The previous owners had done some very basic landscaping – and for some reason had installed a full irrigation system – but what can you do with less than 600 ft.² of space? It turns out a lot. We engaged Nancy Warren and Janice Welenc of Green Velvet Gardens of Holliston, MA to apply their imagination and experience to the problem.

Service 65

Service 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MAY 30, 2012

Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML. Geez -- isn't there any fun in email marketing anymore? Well, some email marketing geeks do think all of that's kind of fun ;-) But these less glamorous aspects of email marketing -- though critical to making your campaigns successful -- don't paint the entire picture of what amazing email marketing really is.

Email Marketing 61

Email Marketing Examples Work Management Copywriting 61

Adobe Experience Cloud Blog

MAY 31, 2012

by Phil Fernandez Sometimes in life – and in history – everything just converges to create a remarkable moment in time. It’s the kind of moment that you know truly matters, and that you won’t soon forget. This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge).

Marketo 83

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 83

EMagine B2B Blog

MAY 29, 2012

SEO experts recommend in mantra-like tones “more content”, when talking about critical factors to improve your authority and visibility on the search engines. And more content is a valid recommendation. However, “thin” content can work against you in the eyes of the search engines. So, how can we identify just what thin content is and [.].

Marketing Websites 51

Marketing Websites Validation Content SEO 51