Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com.

Marketo 131

Marketo Work Management Marketing Automation Services Eloqua 131

markempa

JUNE 11, 2009

Looking for tips from expert sales people and marketers across the world? Take a look at this list of 100 Blogs to Boost your Sales Skills. The list, generated by The Fixer-Upper Blog, is comprised of sites that will offer you tips in the latest sales and marketing techniques.  The list is divided into categories including: personal sales, build up to corporate and international clientele, marketing for more sales and lead generation.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

JUNE 8, 2009

The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up.

Twitter 109

Twitter Public Relations Differentiation Tagging 109

LeadSloth

JUNE 11, 2009

Parker Trewin at Genius just posted an interview with me on the Genius blog. It gives some background on the name ‘LeadSloth’ and my plans for the future. We also discuss some trends in the Marketing Automation space. Tags: Demand Generation.

Marketing Automation 100

Marketing Automation Automation Planning Demand Generation 100

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Webinar Metrics

Smashmouth Marketing

JUNE 9, 2009

Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets. BDSolutions : Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Dahle Communication

JUNE 8, 2009

This is a simple mantra for your speeches. Your presentation or speech, regardless of how big of an audience you are giving it to, should be important enough that people will want to be there and get something out of it. If people are sitting there asking themselves "Why am I here?" then you need to work on your speeches. The problem with a lot of speeches that I hear is that I am asking myself that question a lot of times.

Guidelines 54

Guidelines Tagging 54

JotForm

JUNE 7, 2009

I think many people out there underestimate the power of well used Photoshop brushes. A good designer can use Photoshop brushes in a variety of ways to accomplish a plethora of results. If you thought the Photoshop brushes were just for those new to Photoshop or just to add a touch of grunge to a de.

Design 48

Design 48

Smashmouth Marketing

JUNE 8, 2009

Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands. agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   You will know you are using Summer 09 because the image next to the Salesforce logo at the upper left of your screen will change from a frog to a sailboat.   Once you see this new image, the new features will be available to you.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   Release notes and details of the release c

Features 58

Features Salesforce.com Top of Funnel Landing Pages 58

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing-Gimbal

JUNE 12, 2009

BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·. Tags: Branding Demand Generation Marketing Social Networking.

Social Media 40

Social Media BtoB Media Demand Generation 40

B2B Marketing Zone Posts

JUNE 10, 2009

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that h

B2B Marketing 40

B2B Marketing B2B Aggregators Paid Search Agency 40

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event.

B2B 100

B2B Marketing Budget Conference CMO 100

The ROI Guy

JUNE 9, 2009

On June 8, Steve Kaplan posted a blog analyzing Microsoft's Virtualization Calculator, which we at Alinean developed, vs. VMware's calculator (which we also developed). Both tools are powerful instruments, allowing organizations to explore various scenarios for virtualization and analyze savings, return on investment and payback. The ROI / TCO tools can be found at: [link] [link] The blog can be found at: [link] This blog post is a response to Kaplan's post: 1) Personalization required - First,

Comparison 40

Comparison ROI Pricing Price 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing-Gimbal

JUNE 7, 2009

I’m a member of great social media community called The CMO CLUB. The community is for senior marketing leaders to come together and share ideas, and thoughts on the issues of the day. Pete Krainik, started the club and has. Tags: Management Marketing.

CMO 40

CMO Communities Tagging Social Media 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. Enjoy. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Can Twitters growth continue? - Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? - Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Customer Experience Matrix

JUNE 10, 2009

QlikTech released version 9 of its QlikView business intelligence software today. The product has been in public beta for several months, so the general features are well known to people who care about such things. Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Elasticity 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing-Gimbal

JUNE 8, 2009

Lois Paul co-founded LP&P in 1986, with the aim of building an agency that did high-tech public relations a different way. Prior to founding LP&P, Lois was executive editor/features and a founding member of PC Week (now eWeek). During her. Tags: Management Marketing Social Networking Weblogs.

Advertising Agencies 40

Advertising Agencies Social Media PR Public Relations 40

B2B Marketing Zone Posts

JUNE 10, 2009

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that h

B2B Marketing 40

B2B Marketing B2B Aggregators Paid Search Agency 40

Online Marketing Institute

JUNE 12, 2009

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it. Content Marketing is your way to cut through the noise and hop over the barriers.

Demand Generation Agencies 62

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 62

readwrite

JUNE 8, 2009

This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of the good mix of all of the participants in the advertising eco-system (publishers and media, advertisers and marketers, advertising agencies, and advertising technology startups).

Creativity 40

Creativity Peer-to-peer Advertising Agencies CPC 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

WebMarketCentral

JUNE 11, 2009

Given that, depending on whose numbers you trust, organic search accounts for 75-80% of all clicks while search ads get just 15-20%, it's fair to ask the question: with a limited online marketing budget (do you know anyone who has an unlimited budget?), why spend scarce dollars on paid search at all? Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads?

PPC 20

PPC Paid Search Agency SEO SEM 20

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. Enjoy. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Can Twitters growth continue? - Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? - Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40