Sat.Jan 24, 2015 - Fri.Jan 30, 2015

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Time to Stop Making Sales & Marketing Excuses in 2015

ViewPoint

'“If only I had a qualified lead!”. “I get too many leads!”. “I don’t get enough leads!”. “Salespeople never close out the leads!”. “No one likes the CRM system, so no one uses it!”. From my perspective, having interviewed hundreds of managers on SLMA Radio, and managed 20+ sales and marketing teams (interim management) through the years, it’s the excuses that drag down organizations.

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The Best Marketing Conferences Of 2015

Marketing Insider Group

'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

'Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, an

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Looking Outside In: Know Your Buyer First

ANNUITAS

'“There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Getting lithe with a little help from my FitBit friends

Biznology

'I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement. Then, last October, FitBit snuck in something they call Challenges.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

'As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

'Retail stores no longer compete just with one another for geographically concentric consumer districts. They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.

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Key B2B Demand Generation Strategies for 2015

The Point

'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally appeared in the RingLead blog , and is posted here with permission.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Don’t Let Your Secret Sauce Kill Your Content Marketing

Convince & Convert

'My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about “secret sauce” and its impact on content marketing.

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#BADMarketing from Hampton Inns

Crimson Marketing

'We sincerely hope a clean bed is a given and not a “daily special” at this hotel. #BADMarketing. Image: Courtesy of One Road at a Time. The post #BADMarketing from Hampton Inns appeared first on.

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What the BlackBerry Twitter debacle taught us about social media

Biznology

'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an Apple product instead of a BlackBerry smartphone.

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How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

'You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Convince People to Do Your Marketing For You

Convince & Convert

'Image via BigStockPhoto.com. What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. The goal of this survey was to discover which key performance indicators (KPIs) matter to your marketing solutions and how marketers can continue to improve them. .

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7 Corporate blogging blunders to avoid

Biznology

'Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? Recently, I read Elizabeth Victor’s Biznology post outlining 10 reasons why companies should have an active business blog.

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Let Your Humanity Shine in Social Media

Convince & Convert

'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. As always, these Social Pros bring different perspectives, strengths, and backgrounds to the table when they join us to talk about social media as a tool to share information, support the customer experience, or strengthen y

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How to Integrate Social Media and Blogging from The Art of Social Media

Adobe Experience Cloud Blog

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

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The Tech trends to follow in 2015

Biznology

'No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the latest, greatest thing for in-store marketing? While QR codes still exist and can be effective, in-store beacons are quickly becoming the go-to technology for targeting consumers based on location.

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Content Marketing for Manufacturers Must Go Deeper than ToFu

Industrial Marketing Today

'Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Can’t Miss Campaign: Your Year with Nike+

Convince & Convert

'According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess.

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The Changing World of Marketing by The Economist Intelligence Unit & Marketo

Adobe Experience Cloud Blog

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

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4 Things ABC’s Scandal Can Teach You About B2B Online Marketing

EMagine B2B Blog

'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s finest problem-fixers. Stay above the fray. Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns.

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5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy

Hinge Marketing

'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Why Twitter is Not Your Bae

Convince & Convert

'Image via BigStockPhoto.com. The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

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Hot New Health Trend: mHealth Wellness Wearable Devices

EMagine B2B Blog

'While our blog is usually focused on B2B online marketing, today I decided to shake things up and talk about a digital trend all healthcare marketers should keep their eye on…. Right now, health-tracking devices are all the rage. Take a look around. I bet there’s someone around you who is wearing some sort of wearable, from a skinny fitness band to an exclusive SmartWatch.

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