Sat.Dec 15, 2012 - Fri.Dec 21, 2012

Trending Sources

How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

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17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

The Paradox of Social Media Popularity

grow - Practical Marketing Solutions

B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.

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The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.” With exuberant joy, he bursts into the shop and yells “Congratulations!”.

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.

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Future of Marketing Automation: Grow or Die

Customer Experience Matrix

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Content Marketing Echo Chamber

B2B Marketing Insider

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers.

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012.

Inside Sales: Questions That Lead To Meaningful Answers

Sales Prospecting Perspectives

As I was driving into work I began to think about the upcoming day and what I had on my schedule. I started to think about the interactions I needed to have and realized that over the course of a day I interact with a wide variety of individuals, clients, team members, managers, my peers, my boss, and even the Mass Pike toll collectors some days. All of these interactions include having a conversation.

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon !

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights.

How to Use Content Marketing to Convey Your Brand Message

Synecore

In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals.

Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign

Sales Prospecting Perspectives

Kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or attain a new list from a vendor, makes sure you have a targeted approach by company. Think about who your ideal company is; employee size, industry, annual revenue, location.

Add a Blog to Jump Start Industrial Websites

Industrial Marketing Today

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial Marketing

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]

Hubspot

Like a moth to a flame. Could there be a more perfect analogy for humans' innate attraction to visuals? I think not.

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The 12 Days of Social Media; a Holiday Post

NuSpark

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.

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Becoming a social media pro doesn’t require all 10,000 hours

Biznology

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Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.

13 Events You Should Attend In 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.