Sat.Dec 15, 2012 - Fri.Dec 21, 2012

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How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. Search and content are by definition very integrated.” Is 72%?

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. So our customers will get a better Eloqua.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50 is a 34% premium: reasonable but not exciting. The jury on that is very much still out. But at least it’s possible.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Paradox of Social Media Popularity

grow - Practical Marketing Solutions

B y  Srinivas  Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place! For those of you trying to build an audience I know that might sound ridiculous. But you’re free to say anything. You’re not necessarily biased by how the audience will respond. 

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  Marketers’ offices resembled trading room floors. Any edge. Including me! Strateg

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Each company received one tweet per weekday for four consecutive weeks. Positive ("thank you!"). Negative. question from their FAQ page.

Becoming a social media pro doesn’t require all 10,000 hours

Biznology

While Malcolm Gladwell posited, in his book Outliers: The Story of Success , that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven. No, you don’t. And you can, too. Related articles.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.”  With exuberant joy, he bursts into the shop and yells “Congratulations!”. It’s a hilarious moment, but a common example of “social proof” that has been used in the advertising world for decades. The essence of social proof.

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The Content Marketing Echo Chamber

B2B Marketing Insider

Most corporate websites serve as platforms for brands to talk about themselves. Social Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers.  What is the content marketing echo chamber? Brand noise. All echoed in the social sphere. Focus On The Customer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites.

6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. Is Big Data working? The problem? An example? The benefit?

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. You’ll laugh … you’ll take notes … you’ll be amazed!

13 Events You Should Attend In 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . Las Vegas, NV. 18-22.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company. In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. What About Little Data and Social Media?

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Social software adoption: Riding the hype curve

Biznology

Photo credit: the_exploratorium. There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. And when will such claims pay off, if at all? You can find a glimpse of what that looked this year here. ″ years. Michael E.

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day. If you want to amuse yourself while gauging societal mores over the past 40-something years, you might want to check out this link:  American Top 40 Year-end Countdowns. Ouch.). Four blog posts focused on some aspect of social media.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later,  Attack of the Customers  on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Most customer attacks don’t go viral, but they can be effective even without big numbers.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The 20 Best Social Media Books from 2012 to Read in 2013

WindMill Networking

So many social media books to read … so little time … In what has become an annual tradition for this blog, the time has come to take a look back at the incredible additions that many authors have made to our understanding of social media from a wide variety of perspectives in 2012. SOCIAL MEDIA IN CONTEXT. The Impact Equation: Are You Making Things Happen or Just Making Noise? THANKS!

The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it?

Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign

Sales Prospecting Perspectives

Kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or attain a new list from a vendor, makes sure you have a targeted approach by company. Think about who your ideal company is; employee size, industry, annual revenue, location. Try and diagnose as to whether or not the messaging should be tweaked based upon new findings.

Future of Marketing Automation: Grow or Die

Customer Experience Matrix

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. This is what’s covered in the white paper.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. billion. Following the Leaders.

Facebook is Now a Local Search Tool for Those On-the-Go

Biznology

On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. From here, you can choose to find a place name or category. What Now?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

How to Use Content Marketing to Convey Your Brand Message

Synecore

In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. In this way, content has become a vital tool for giving substance to a company’s vision and articulating its brand message. Here’s a quick example. THE BRAND MESSAGE. Your company needs one now.”.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

10 B2B Social Media Predictions for 2013

Social Media B2B

It is that time of year again where we look forward and try to predict the future of social media for B2B companies. This is not a shot-in-the-dark exercise, but one based on observing how B2B companies have adopted social media over the past year. When we look back at 2013, we will not see a banner year with explosive growth in B2B social media. B2B CEOs will remain skeptical about social media.

Five Things to Consider for a Smart B2B Marketing Budget

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing. In the recent past, when a customer was researching a purchase, they had to interact with a salesperson fairly early in the buying process to get product information. spam).

7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. Far from it. Let’s get started. Myth #1: We Must Rank Number One.

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

2012 is winding down and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing experts at Fathom to determine … Continue reading → The post Digital Marketing Strategy, Trends & Predictions for 2013 appeared first on Fathom.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Inside Sales: Questions That Lead To Meaningful Answers

Sales Prospecting Perspectives

As I was driving into work I began to think about the upcoming day and what I had on my schedule. started to think about the interactions I needed to have and realized that over the course of a day I interact with a wide variety of individuals, clients, team members, managers, my peers, my boss, and even the Mass Pike toll collectors some days. All of these interactions include having a conversation. But Shane points out one thing that I work with my team on and that I believe to be critical in generating a qualified opportunity. What will happen if you don’t address “abc” pain or need?

Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.

6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]

Hubspot

Like a moth to a flame. Could there be a more perfect analogy for humans' innate attraction to visuals? think not. If you agree with me on this, then you can easily understand why visuals have become so important to online marketers' content strategies , especially when you think about the increased emphasis social networks like Pinterest and Facebook are giving them. Just consider the facts.

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Add a Blog to Jump Start Industrial Websites

Industrial Marketing Today

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 12 Days of Social Media; a Holiday Post

NuSpark

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me….  . 12 Google Plus sharing and discussing.