Sat.Jun 27, 2009 - Fri.Jul 03, 2009

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B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? It also delivers our customers a sophisticated source of support. Move on.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do?

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.  It will also contain a few posts that are updates on this topic hub.  We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  The email sign-up form is top right.  Collect. Support.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference. Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. The social technology in place today helps facilitate that desire.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site

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Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share. Copy & Paste the poll URL: [link].

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Savvy Week in Review, July 3

Savvy B2B Marketing

Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. So, grab a Friday afternoon libation or a Monday morning cup o' joe and enjoy. Cheers, The Savvy Sisters So you want to write an ebook? Meetings.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The silver lining of the B2B media buying cloud

Beyond

Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Data Management Is as Sexy as a High Quality Mattress

Digital Body Language

I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data management and data quality in the industry and brings a great perspective on what works in the real world. He also has one of the wittier writing styles out there, that makes his posts fun to read. enjoyed this one, and I hope you do too. but it's still awfully important!

What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Inbound Marketing Automation

LeadSloth

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing?

What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? know, I know the point is Google is trying to bring me the best responses to the term in the first few pages (if not the first page).

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

The essence of strategy

grow - Practical Marketing Solutions

How are you trying to create strategic competitive advantage? Cut costs? More advertising? Work longer hours? All of these tactics can provide short-term gains. but they're not really strategic. Your competitors are probably trying to do the same thing, aren't they? So if they are, how is this going to create ADVANTAGE for YOU? That's it. In fact, embrace them more tightly! Keep listening!

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Please Don't Bet Your Business on Those Numbers

Phoenix Rising

I just spent some time with one of my clients. The goal was to identify the best target market profiles for a new product they are launching in the fall. The team argued in detail about the quantitative market data from a leading industry analyst. Which was the biggest opportunity?    I finally had to jump in and rain on their parade. happen to know that the data came straight from their competitors - who made up whatever they wanted to look good in the survey. Not exactly the best empirical fodder for your business decisions, now is it? All because of those numbers. Study history. 

On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper. Couple this definition with elements from the ideal customer profile and you have the beginnings of a meaningful lead definition. Dig deeper.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars. She graciously agreed and included other team members in the process. An example of her creative flare: "Hey baby!

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The Problem with Plans

Phoenix Rising

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so passionately. It was the proverbial Slam Dunk. Sounds great, right?    Wrong.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership.

Social media imperatives for small businesses

grow - Practical Marketing Solutions

My friend Nathan Egan recently gave an interview to Business Week describing the imperatives for small business to engage in social media marketing. Here are some of the highlights: 1) Social media is new but it's not going away. It's a valuable new extension of traditional business communication. Jump aboard! 2) Your competition is going to be doing it, if they aren't already. Monitor activity.

Are Backstage Players Affecting Your Marketing Performance?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. For a few years earlier in my career I was in commercial real estate. It was hard work.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.