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SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? did some very unscientific research, and the results may surprise you. Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. They are not B2B white papers, but it's still an interesting exercise. | DIGITAL BODY LANGUAGE JUNE 30, 2009  Data Management Is as Sexy as a High Quality Mattress I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data management and data quality in the industry and brings a great perspective on what works in the real world. He also has one of the wittier writing styles out there, that makes his posts fun to read. enjoyed this one, and I hope you do too. but it's still awfully important! | CLIFF ALLEN ON MARKETING JUNE 30, 2009  Strategic Direction - The Core of a Strategic Marketing Plan Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way. . The same is true for marketing. The importantce of choosing the right strategic marketing direction. For many years Sears was the low price leader for many products that consumers buy. | DELICIOUS B2BMARKETING JUNE 30, 2009  Rick Short Explains How to Turn Staff Into Prolific Bloggers Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. Q: You work at a company that supplies electronics assembly equipment. What made you want to start your first blog? | | | | | | | |
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SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No)
One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? did some very unscientific research, and the results may surprise you. Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. They are not B2B white papers, but it's still an interesting exercise. So what did I find? MORE >> -
DELICIOUS B2BMARKETING | THURSDAY, JULY 2, 2009  Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. 41 million users) 2. Conventional networking hubs like trade shows are in decline due to excess supply and low level attendees 3. You can search for references on potential employees, and customers. It is a trust based asset. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. Web 2.0 prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. My boss, C. MORE >> -
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009  B2B Marketing ROI
B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. am always surprised by the number of websites I come across that are not user friendly. Within the B2B industry, your website can mean everything to your potential customers. Prospects want information and they want to get it fast without much effort. The article Give Them the B2B Content They Want tells you how to give your online visitors just that. Can I get to it easily? Marin. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009  Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. Web 2.0 prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. My boss, C. MORE >>
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- Email and Social Media- 7 tips for getting the most out of your campaigns MODERN B2B MARKETING | MONDAY, JUNE 29, 2009
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- Why Written Plans Improve Web Site Project Success B2B MARKETING TRACTION | THURSDAY, JULY 2, 2009
- Truth #6—Best-in-class Prospect Development VIEWPOINT | FRIDAY, JULY 3, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
- Social Media is no Punk - Know Your Rights! SMASHMOUTH MARKETING | SUNDAY, JUNE 28, 2009
- Are Backstage Players Affecting Your Marketing Performance? SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
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- “It’s Gonna Be Like Buttah” Part I of II -My Observations On Adopting New Technology MEASURABLE MARKETING | MONDAY, JUNE 29, 2009
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- Leads Don't Suck - Good Leads Are. SMASHMOUTH MARKETING | FRIDAY, JULY 3, 2009
- Savvy Week in Review, July 3 SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009
- “It’s Gonna Be Like Buttah” Part II of II – Facing the Brutal Facts About Adopting New Technology MEASURABLE MARKETING | WEDNESDAY, JULY 1, 2009
- Capture the data. Release the goodwill. BEYOND | FRIDAY, JULY 3, 2009
- Top Automated Marketing Personalization Tactics ANYTHING GOES MARKETING | MONDAY, JUNE 29, 2009
- Savvy Week in Review, July 3 SAVVY B2B MARKETING | FRIDAY, JULY 3, 2009
- The Complex Sale Starts With A Conversation B2B CONVERSATIONS NOW | MONDAY, JUNE 29, 2009
- b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance SMASHMOUTH MARKETING | TUESDAY, JUNE 30, 2009
- A great example of B2B social media marketing GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, JUNE 27, 2009
- Use Offers to move deals forward FEARLESS COMPETITOR | SATURDAY, JUNE 27, 2009
- Inbound Sales … at a Tradeshow B2B CONVERSATIONS NOW | THURSDAY, JULY 2, 2009
- Social Media is no Punk - Know Your Rights! SMASHMOUTH MARKETING | TUESDAY, JUNE 30, 2009
- Lessons from a marketing strategy gone wrong (mine!) GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 29, 2009
- The 2 Biggest Mistakes of B2B Sellers FEARLESS COMPETITOR | WEDNESDAY, JULY 1, 2009
- What You Need to Know Before You Hire a Marketing Agency SAVVY B2B MARKETING | THURSDAY, JULY 2, 2009
- More Tips on Leveraging Social Media for B2B MARKETING GENIUS BLOG | TUESDAY, JUNE 30, 2009
- Your website is NOT a strategy GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 30, 2009
- How to Find New Customers FEARLESS COMPETITOR | THURSDAY, JULY 2, 2009
- What You Need to Know Before You Hire a Marketing Agency SAVVY B2B MARKETING | THURSDAY, JULY 2, 2009
- Lead Management Features MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009
- Social media imperatives for small businesses GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 1, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
- Lead Gen: Don’t Go for the Quick Sale THE POINT | MONDAY, JUNE 29, 2009
- Can The Social Web Help Change Governments and Perceptions? MARKETING EDGE | FRIDAY, JULY 3, 2009
- The essence of strategy GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 2, 2009
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