Sat.Jun 27, 2009 - Fri.Jul 03, 2009

Trending Sources

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? It also delivers our customers a sophisticated source of support. Move on.

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do?

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.  It will also contain a few posts that are updates on this topic hub.  We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  The email sign-up form is top right.  Collect. Support.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper. Couple this definition with elements from the ideal customer profile and you have the beginnings of a meaningful lead definition. Dig deeper.

Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way.  . The same is true for marketing. The importantce of choosing the right strategic marketing direction. For many years Sears was the low price leader for many products that consumers buy.

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

News Flash: Guardian Seeks to Grow through Products, Not Content

Junta 42

If you are a regular to this blog, you've heard this before: in the future, it will be very difficult to tell the difference between media companies and brands that sell products and services. Heck, we may be there already. Media companies are working hard to develop products while their advertising revenues plummet.    Brands must develop consistent content and publishing strategies in order to attract and retain customers (to ultimately sell their products). It's a strange marketing world we live in today. Let's focus on that third point for a second. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Capture the data. Release the goodwill.

Beyond

There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely. It’s like a bucket of cold water. So why do so many B2B marketers do it?

Savvy Week in Review, July 3

Savvy B2B Marketing

Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. So, grab a Friday afternoon libation or a Monday morning cup o' joe and enjoy. Cheers, The Savvy Sisters So you want to write an ebook? Meetings.

Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference. Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. The social technology in place today helps facilitate that desire.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share. Copy & Paste the poll URL: [link].

Savvy Week in Review, July 3

Savvy B2B Marketing

Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. So, grab a Friday afternoon libation or a Monday morning cup o' joe and enjoy. Cheers, The Savvy Sisters So you want to write an ebook? Meetings.

The silver lining of the B2B media buying cloud

Beyond

Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.

B2B 2

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Data Management Is as Sexy as a High Quality Mattress

Digital Body Language

I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data management and data quality in the industry and brings a great perspective on what works in the real world. He also has one of the wittier writing styles out there, that makes his posts fun to read. enjoyed this one, and I hope you do too. but it's still awfully important!

What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Inbound Marketing Automation

LeadSloth

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing?

What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

How to Find New Customers

Fearless Competitor

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”. Liked it a lot. So much written re: demand gen, but most is too complex. Ogden makes it simple, so it’s a ‘Must Read&# and him a ‘Must Interview.’ ’ Craig Rosenberg, the Funnelholic, in an interview with Mr. Ogden. “I think Jeff Ogden’s whitepaper is excellent and this interview is as well.&#. Jeff Gaus, CEO, Prolifiq Software. Click here to read the entire interview.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.