Sat.Jun 27, 2009 - Fri.Jul 03, 2009

Trending Sources

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. If you’re looking for insights from other experts in B2B marketing I recommend you check it out

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? It also delivers our customers a sophisticated source of support. Move on.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do?

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.  It will also contain a few posts that are updates on this topic hub.  We highly recommend subscribing to this feed even if you subscribe to the Full Feed. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  The email sign-up form is top right.  Collect. Support.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site

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Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. But let's get old school.

Savvy Week in Review, July 3

Savvy B2B Marketing

Happy 4th of July weekend! Or, if you're reading this on Monday morning, happy week after the 4th. Hope you had a nice one.) Despite this being a pre-holiday week for many of us, we still found a wealth of interesting posts out there on the Web. So, grab a Friday afternoon libation or a Monday morning cup o' joe and enjoy. Cheers, The Savvy Sisters So you want to write an ebook? Meetings.

The silver lining of the B2B media buying cloud

Beyond

Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share. Copy & Paste the poll URL: [link].

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What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Data Management Is as Sexy as a High Quality Mattress

Digital Body Language

I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data management and data quality in the industry and brings a great perspective on what works in the real world. He also has one of the wittier writing styles out there, that makes his posts fun to read. enjoyed this one, and I hope you do too. but it's still awfully important!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. People do business with those they know, like, and trust.

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

What You Need to Know Before You Hire a Marketing Agency

Savvy B2B Marketing

So maybe you’re a start up with limited funds, or maybe you’re one of the growing number of larger companies with no internal marketing department and a limited marketing budget. The most well-known option is a marketing agency. Of course, all that overhead has to be recaptured somewhere. Or you don’t want to contribute to those fancy downtown offices. Most freelancers do.

Inbound Marketing Automation

LeadSloth

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? know, I know the point is Google is trying to bring me the best responses to the term in the first few pages (if not the first page).

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down. follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest. Social Media, on the other hand is. Social Media is so much more than Punk.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

Please Don't Bet Your Business on Those Numbers

Phoenix Rising

I just spent some time with one of my clients. The goal was to identify the best target market profiles for a new product they are launching in the fall. The team argued in detail about the quantitative market data from a leading industry analyst. Which was the biggest opportunity?    I finally had to jump in and rain on their parade. happen to know that the data came straight from their competitors - who made up whatever they wanted to look good in the survey. Not exactly the best empirical fodder for your business decisions, now is it? All because of those numbers. Study history. 

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

On Lead generation: Insist on lead quality over quantity

B2B Lead Generation Blog

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security. If you really want to make a difference in your company’s sales, dig deeper. Couple this definition with elements from the ideal customer profile and you have the beginnings of a meaningful lead definition. Dig deeper.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

The Problem with Plans

Phoenix Rising

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so passionately. It was the proverbial Slam Dunk. Sounds great, right?    Wrong.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Is There Money in Communities? Interest = Success

Marketing Edge

Time 30:49. There are only a few ways humans show they value something… give their time or give their money.  Another, for argument’s sake, is to lend their name, but that isn’t a good example for this post so I’ll leave it as a side note. This podcast with Bryan Person of Live World is about building communities, and the elements necessary to make them successful.  It’s focused on how companies should evaluate whether they have what it takes in both culture and potential to establish a community.  Live Live World is both a technology platform and provider of social media services.

Social Media and Customer Service

PR Meets Marketing

I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days. Before I continue, I do want to disclose that I was previously employed with the company that Chris is referencing in his tweets. The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. However, as more potential and current customers seek information from trusted sources, that is our social graph and friend networks, these previously “secret&# processes are being brought to the surface.

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Are Backstage Players Affecting Your Marketing Performance?

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Susan Fantle. We enjoy Susan's blog, B2BMarketingSmarts, for its, well, B2B marketing smarts! More fantastic guests are planned for the weeks ahead, so stay tuned. For a few years earlier in my career I was in commercial real estate. It was hard work.

Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.