On Lead generation: Insist on lead quality over quantity
markempa
JULY 1, 2009
Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security.
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