Sat.Aug 22, 2009 - Fri.Aug 28, 2009

Trending Sources

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

Your Content, Their Content & the Brand

Junta 42

Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. Packaging, advertising, public relations and all types of customer communications were continuously reviewed. Being “on brand” was paramount. No, again.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! If that isn’t a wake up call for Technology Companies, I don’t know what is!

Sales Enablement: A Key Goal of B2B Marketers

Digital Body Language

As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver. Lead flow is definitely an important and vital part of good B2B marketing and sales alignment, but it is not the only area that should be focused on. In a new eBook - "Beyond Lead Flow - Enabling Sales Through Marketing Automation" - 5 main areas that marketing can enable sales are discussed.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've though of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

Relational vs. Transactional Selling

E-Quip

It's often noted that ours is a relationship business. Eighty percent of our revenues come from repeat customers. Long-term relationships typically provide our highest profits, lowest business acquisition costs, and most satisfying work. Why then do we predominantly take a transactional approach to developing new business? We focus on identifying project leads, tracking RFPs, and writing proposals.

What is Loopfuse? - Marketing Automation Who’s Who

B2B Lead Blog

Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Are you interested in knowing how your lead generation budget, tactics and results compare to those of other companies that sell products and services to businesses, institutions or the government? Yes, I’m one of them!).

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

What IS and ISN’T Lead Nurturing

B2B Lead Generation Blog

While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing. A lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements. Look up the definition of “nurture.”

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts:      Analog Bridges to Social Media       “News&# as Sales Collateral        Twitter Blurs the Line       Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes)   Woooo hooo!  Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Welcome!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. Online Data Suppliers: Typically an annual subscription basis.

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Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns

B2B Lead Generation Blog

Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program. It’s an eight-step checklist. Any one of the eight steps is as important as the others. Fold all eight ingredients into your plan, and you’ll be on your way to getting the kind of results you really want.

Aren't we past random acts of "selling"?

Reputation to Revenue

  Sigh -- another random call this morning from a telemarketer on behalf of a large tech company:  Caller: "Hi, this is [name] from [company name] on behalf of [tech company]. noticed you downloaded some research. Did you find everything you need? Me: To be honest, I don't remember. Caller: Well, it would have been in the last 30 days, or maybe the last two months. 30 or 60 days ago?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. Online Data Suppliers: Typically an annual subscription basis.

Savvy Week in Review - August 28

Savvy B2B Marketing

It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! And get out there and enjoy the final weekend of 2009!) The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent. - by @juntajoe Marketing is in the process of resetting itself (and has been for a while). Then this post is for you.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blogs. via Beth Harte).

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Toot your own horn

Bungalo

I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 to $1755 — a savings of 46%. Sweet. Now is not the time to be humble.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

Savvy Week in Review - August 28

Savvy B2B Marketing

It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! And get out there and enjoy the final weekend of 2009!) The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent. - by @juntajoe Marketing is in the process of resetting itself (and has been for a while). Then this post is for you.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Time 21:22. Here is some simple math. It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. Another survey by PriceGrabber.com made the correlation of more than 50% of consumers that purchase from their site listened to podcasts. OK, that one to me might be a stretch, but hey it’s a statistic, a snapshot right. Yes including me.

Fertile vs. sterile customers

Bungalo

Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). In other words, if my project is a $50,000 project, and I enthusiastically recommend you to my friends, and the net result is another $70,000 of business for you. Kumar

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

Maybe it’s time to get blood on our hands again

Savvy B2B Marketing

I know this is going to horribly date me, but when I first started teaching technical writing classes word processing programs were just starting to take off. It was not unusual for me to have roughly half of my students’ assignments passed in handwritten on various scraps of paper while the others came in printed (usually landscape because they forgot to set a switch) from a computer.

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the whole issue – just 2 days later. And I am ok with that. And I feel a few hours is probably right.

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Data and Predictions in B2B Marketing

Digital Body Language

I recently read an interesting book on predictions - things like weather, economics - called "Apollo's Arrow" by David Orrell. In the book, he talks about a number of challenges to accurately predicting future events. There are many challenges, but foremost among them are the data you use as a starting point, and the model you have for how events will unfold.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

B2B 2

Maybe it’s time to get blood on our hands again

Savvy B2B Marketing

I know this is going to horribly date me, but when I first started teaching technical writing classes word processing programs were just starting to take off. It was not unusual for me to have roughly half of my students’ assignments passed in handwritten on various scraps of paper while the others came in printed (usually landscape because they forgot to set a switch) from a computer.

Why I "block" on Twitter

grow - Practical Marketing Solutions

I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently "block" porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics. My friend was amazed. Why take the time?" she asked. I was amazed back. Doesn't EVERYBODY block? Guess not, but they probably should. Here's why I block the unseemly ones from my tribe. 1) My Twitter Tribe matters.

Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256

B2B Lead Blog

It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring?  Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

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