Sat.Aug 22, 2009 - Fri.Aug 28, 2009

Trending Sources

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Your Content, Their Content & the Brand

Junta 42

Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. Packaging, advertising, public relations and all types of customer communications were continuously reviewed. Being “on brand” was paramount. No, again.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. Website: It seems almost too obvious to mention, but the website is the place to start.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blogs. via Beth Harte).

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! If that isn’t a wake up call for Technology Companies, I don’t know what is!

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. Online Data Suppliers: Typically an annual subscription basis.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

Sales Enablement: A Key Goal of B2B Marketers

Digital Body Language

As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver. Lead flow is definitely an important and vital part of good B2B marketing and sales alignment, but it is not the only area that should be focused on. In a new eBook - "Beyond Lead Flow - Enabling Sales Through Marketing Automation" - 5 main areas that marketing can enable sales are discussed.

Toot your own horn

Bungalo

I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 to $1755 — a savings of 46%. Sweet. Now is not the time to be humble.

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. I'm sure you've though of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Time 21:22. Here is some simple math. It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. Another survey by PriceGrabber.com made the correlation of more than 50% of consumers that purchase from their site listened to podcasts. OK, that one to me might be a stretch, but hey it’s a statistic, a snapshot right. Yes including me.

Fertile vs. sterile customers

Bungalo

Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). In other words, if my project is a $50,000 project, and I enthusiastically recommend you to my friends, and the net result is another $70,000 of business for you. Kumar

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Savvy Week in Review - August 28

Savvy B2B Marketing

It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! And get out there and enjoy the final weekend of 2009!) The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent. - by @juntajoe Marketing is in the process of resetting itself (and has been for a while). Then this post is for you.

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the whole issue – just 2 days later. And I am ok with that. And I feel a few hours is probably right.

Ads 2

Data and Predictions in B2B Marketing

Digital Body Language

I recently read an interesting book on predictions - things like weather, economics - called "Apollo's Arrow" by David Orrell. In the book, he talks about a number of challenges to accurately predicting future events. There are many challenges, but foremost among them are the data you use as a starting point, and the model you have for how events will unfold.

B2B 2

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Savvy Week in Review - August 28

Savvy B2B Marketing

It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! And get out there and enjoy the final weekend of 2009!) The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent. - by @juntajoe Marketing is in the process of resetting itself (and has been for a while). Then this post is for you.

Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256

B2B Lead Blog

It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring?  Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features

Sales & Marketing - How to Kick Butt Together!

Phoenix Rising

Speaking of Rolling Thunder market launches. Sales involvement will make or break market launches. It doesn’t matter how great our marketing story is. Doesn't matter if our whatchafizzle is the fastest one in the west. If our sales force isn’t on board – revenues won’t flow. So how can we get sales more involved in our launches? Be a team.   Bring sales thought leaders into the launch planning right from the start. Then sit back and listen to them. If we have the right people, they'll give us valuable input that can make our launch roar. They know things we don't. Arm sales.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Maybe it’s time to get blood on our hands again

Savvy B2B Marketing

I know this is going to horribly date me, but when I first started teaching technical writing classes word processing programs were just starting to take off. It was not unusual for me to have roughly half of my students’ assignments passed in handwritten on various scraps of paper while the others came in printed (usually landscape because they forgot to set a switch) from a computer.

B2B Marketing University: What Do You Want to Learn About?

LeadSloth

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. 10 years ago, email marketing was in its infancy. Continuing Education for B2B Marketers.

Tips To Improve Your Lead Management Strategy

B2B Lead Blog

Over the last couple of weeks we’ve been highlighting some of the most well known Marketing Automation players out there.  This week we’re profiling MarketBright.  Thanks again to Caitlin and Mike Pilcher for the previous blog post. So now that you’ve read about and studied up on each, what’s next? 

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.