One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off." It clearly struck a cord, and traffic-wise, it didn't hurt that Guy Kawasaki tweeted the post. It helped. In fact. In Outlook, it's a bit more work but not terribly difficult. Open Microsoft Outlook. MORE >>

While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing. lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements. Look up the definition of “nurture.” MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas. MORE >>

I recently read an interesting book on predictions - things like weather, economics - called "Apollo's Arrow" by David Orrell. In the book, he talks about a number of challenges to accurately predicting future events. There are many challenges, but foremost among them are the data you use as a starting point, and the model you have for how events will unfold. In predicting the weather, for example, a three dimensional grid of temperature, pressure, and humidity values is constructed as a starting point. Temperature may be relatively well predicted, but rain may be no better than guesswork. MORE >>

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." tags: Web 2.0 MORE >>