Sat.Dec 04, 2010 - Fri.Dec 10, 2010

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?) Share this on Bebo.

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The New Marketing World: Conversations not Campaigns

B2B Lead Generation Blog

In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I'm honored to be asked to share my insights with their channel partners from around the world. And I can’t wait to hear firsthand the challenges and opportunities these marketers are dealing with. The timing of this event couldn't be better. Marketing is undergoing a remarkable evolution at this moment. The multitude of mediums we can use to speak to our marketplace is revolutionizing how we work.

20 of the all-time best Twitter bios

grow - Practical Marketing Solutions

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. Recommended by 4 out of 5 people that recommend things. TheMadHat. AllisonBatof. BittrBetty.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

In the face of two economic downturns in the past decade, B2B buyers are more frugal than ever, and even with continued recovery predicted for 2011, a new “age of austerity” promises to keep buyers seeking proof of bottom-line impact

E-Quip Blog: Training for Tangible Results

E-Quip

I'm a big advocate for training, as you might expect of someone who earns a substantial portion of his income providing training services. But my enthusiasm is mitigated by the realization that training usually fails to yield

How to Drastically Increase Traffic to Your Web Site | Marketri

Marketri

Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong

Fearless Competitor

Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is It Time to Upgrade to a Paid LinkedIn Account?

WindMill Networking

After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal , I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough.

Finding The Time To Tweet or Blog?

B2B Marketing Insider

Social media is intimidating to a large number of people. But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. And so I get this question all the time. Sometimes the question comes from

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40 Social Media B2B Infographics

Sales Intelligence View

After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0 Dreamforce Enterprise 2.0 facebook google insideview jigsaw linkedin Microsoft Dynamics sales productivity social selling socialprise twitter Web 2.0

Why PR Doesn't Drive Sales

Hubspot

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. The key factor in bridging the gap that most people miss is marketing efforts. Why PR Doesn't Drive Sales. 1. Sure, a PR retainer includes content creation, strategy, etc.,

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search

WindMill Networking

I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide.  Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  Setting Up Your Account. Enough said.

The Future of B2B Marketing: It's Social

B2B Marketing Insider

The Future's So Bright. received a question on twitter yesterday from Billy Mitchell, Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketing?” This got me to thinking

A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

The natural instinct when trying to sell anything; be it a service, a product or a brand, is to talk about the benefits of what you're selling. Within this process the customer's need thus their reason to buy, can often be overlooked

Five Characteristics of a Good B2B Marketer by Christopher Ryan

Great B2B Marketing

A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?”  After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing.  Most of our clients are doing some form of pull marketing. In other words, they want to use marketing techniques that attract the people who are already interested in what they are selling. Has experience with social media. 

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

10 Common Business Blogging Questions Answered

Hubspot

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.

Focus Experts Roundtable on BtoB Lead Generation

Fearless Competitor

Focus Experts Roundtable On November 17th, 2010, The Fearless Competitor and President of Find New Customers hosted a roundtable discussion with three top business to business lead generation experts: Mac McIntosh of Sales Lead Experts Mac McConnell of BlueBird Strategies … Continue reading → lead generation Lead Nurturing Lead Scoring marketing campaigns marketing funnel

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. According to Kelly Gay, KnowledgeStorm CEO, “79% of all leads generated by marketing are not followed up by sales in a typical technology company.

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. Now you’re ready to start preparing for next year by getting some new case studies for your company. That’s great! The Problem Solving Process.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this post shows results from one test, rankings could be very different for someone else. I’m forever telling people that the only reliable way to select software is to devise scenarios and test the candidate products against them. Define Requirements.

Winning the Social Media Popularity Contest

Tom Pisello

Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which

The Voice Brand Component [Post Resurrection]

Ad Your Comment Here

This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore. Are we taking them seriously enough?

A Marketer's Guide to Tracking Online Campaigns

Hubspot

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Below, I'll explain how to use tracking URLs to create targeted campaign reporting. The Basics. Landing Page URL: [link]. Landing Page URL with a Tracking Token: [link] ?utm_campaign=test-campaign&utm_source=email.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Where do you turn? Be it appointment setting , lead qualification, or email marketing, where's all the goodness at?

Social media success story: Marketing a medical practice

grow - Practical Marketing Solutions

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way.  Unless you possess the business savvy of Lisa Reath. Blogging. eBook.

Winning the Social Media Engagement Contest

The ROI Guy

Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn. In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity. The findings highlight distinct differences in levels of engagement based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers.

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Create a Social Media Optimized Email Signature

Hubspot

Email isn't dead. We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Adding in these elements used to require a fancy email platform and some advanced HTML knowledge. Not anymore!). What is WiseStamp? Install WiseStamp for Gmail. 2.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.