Sat.Jan 03, 2015 - Fri.Jan 09, 2015

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Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

'As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.

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40 Must-Read Blogs For Entrepreneurs

Marketing Insider Group

'By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.

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Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

'One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read.

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Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

'Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Have a Successful Marketing Automation Implementation

ANNUITAS

'Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system.

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There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

'It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. As I reassessed those discussions, I thought about how different each program could be.

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The Internet of Everything is Here

Biznology

'At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud.

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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle.

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Continuum and Process vs. Event, Project or Campaign Thinking

Avitage

'The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Quiz Mania: Why We Love Taking and Sharing Quizzes

Adobe Experience Cloud Blog

'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.

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5 reasons why clients don’t insist on direct response advertising

Direct Response Coach

'Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why don’t more clients insist on it? I have been puzzled by this for years. I’ve [.].

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3 Persuasion Strategies for Your Content

Convince & Convert

'You’ve thrown your pen again. Take a breath, but don’t be worried. You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom. Here on the Convince and Convert blog, one understands why this is such a successful medium for great content.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement.

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Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

'Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

'Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will.

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The Top 10 Benefits of Using Social Media Marketing for Business

Hinge Marketing

'Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies. Does this sound like your firm?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Increasing Engagement: How to Drive Buyer Action with Customer Activation

Adobe Experience Cloud Blog

'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers.

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10 Marketing Terms You Need To Know – Pt. 1

EMagine B2B Blog

'The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday. Even I’ll admit I’ve run into some that have made to turn to my fairy web-mother, Google, pleading: “PLEASE tell me what this means!

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Is SEO Still Relevant?

Convince & Convert

'Are your skills massively in demand in 2015? (watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

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6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow

Vidyard

Who doesn’t love a little “light reading” on a regular basis? You do! That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart m

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New Year’s Resolutions for Your B2B Lead Generation Playbook

LEADership

'Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”. Around the world, people celebrate in different ways, from toasting and feasting to fireworks, cruises, music, dancing, and more. For me, personally, 2014 was an exceptional year—a truly transformational one.

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eMagine Employee Spotlight: Leah Yount

EMagine B2B Blog

'Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. As a kid, what did you want to be when you grew up? An Olympic gymnast. I realized after 5 years that Olympics were not in the cards and after 8 years of competitive gymnastics I retired.

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How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

'Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ? No, we’re not talking about poaching their satisfied clients. But what if you could introduce yourself to those already looking to leave your competitors?

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When Is the Right Time to Pass a Lead to Sales?

SugarCRM

'The post When Is the Right Time to Pass a Lead to Sales? appeared first on Salesfusion.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 New Year’s Resolutions for Your A/E/C Marketing Plan

Hinge Marketing

'2014 has come and gone, and with it, another year in professional services marketing. Now, with a fresh new year underway, it’s time to evaluate last year’s successes and set new goals for the coming months. Perhaps you made some resolutions last year that didn’t stick – consider 2015 a clean slate to give it another try. Or, perhaps you exceeded your wildest 2014 goals and you’re ready to aim higher in the next year.

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2015 Resolution: Get Organized!

EMagine B2B Blog

'Let’s be honest, we all have at least one messy area in our lives – I’m willing to bet I’m not the only one with a misfit garage and a pile of used sticky notes on my desk. As of 2015, I’m officially going on an anti-crap rage at home and at work. Let it be known, that I’m extremely neat so messy for me is likely someone else’s clean. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping.

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How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

'Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. The stores are the IKEA of outdoor retail; they are a destination in an of themselves.

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