Sat.Oct 03, 2009 - Fri.Oct 09, 2009

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WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor.

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. All true.

PR 10

Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. We accomplish this feat through content. Improvement through relevance. Research the reader.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) New media and Web 2.0

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) New media and Web 2.0

42 Ideas on How to Create Content to Connect with Customers

Savvy B2B Marketing

A few weeks ago, I wrote a blog post about 20 formats to consider for content marketing. Well, last week I learned about even more options when I came across a great new eBook from Joe Pulizzi and Jonathan Kranz: The Content Marketing Playbook: 42 Ways to Connect with Customers. " From articles to wikis and white papers, the eBook presents 42 ideas for content. What it is great for.

Happy Sixth Month Blog Anniversary!

Connect the Docs

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click.

Sales/Marketing Integration - The Technology Stack

Digital Body Language

Integration between Marketing Automation systems and CRM systems allows a very powerful and valuable flow of data, and business alignment, between marketing and sales. It forms the technology and data basis for a new relationship between your marketing team and your sales team. First, and most critical, is a look at what actually needs to be integrated between marketing and sales.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans. No one is coming.

How to Get Your White Papers Read by Thousands

Savvy B2B Marketing

Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column. If you write a column for your own newspaper (e.g., website), only your subscribers will see it.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Results Thu.

25 LinkedIn Etiquette Tips to Ponder – Revisiting “What is Your Favorite LinkedIn Pet Peeve?”

WindMill Networking

Image by Ann Douglas via Flickr We need to start watching our manners on LinkedIn. There are a lot of people who are getting perturbed by the actions of some of us LinkedIn users. You may not be guilty of “poor etiquette,&# but keep reading to make sure! A few months ago I blogged about what my [.] Related posts: LinkedIn Group Etiquette: What are the Rules? have seen a growing interest in LinkedIn Groups from. What is Your Favorite LinkedIn Pet Peeve? We wake up and visit LinkedIn after booting up our. How to REALLY Get More from LinkedIn Groups?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The invasion of the fake people

grow - Practical Marketing Solutions

This photo is currently featured on the promotional materials for Constant Contact, the email newsletter provider I use for my client promotions.  . guess this is supposed to represent the typical reaction you will receive from a typical customer who has just received your e-newsletter.  Who is this chick and what is she doing? notice these things. And I think about them. This is America, honey.

ClickDigest: Weekly Round-Up: 9-Oct-2009

Connect the Docs

Normal. 0. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll. Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit. Author : Joe Pulizzi. "Let's face it.

Lead Generation Tip - Don't Use a Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. It's interesting that the geeks listen more than others: What do you think? Leave one or Don't

Marketing Automation Weekly Wrap-up - 2009/10/9

Digital Body Language

As with any week, themes seem to develop. This week's theme appears to be influence - measuring influence, developing influence, and understanding influence. Although a number of the posts don't have a lot to do with marketing automation this week, they are hopefully of interest to anyone working in B2B marketing in general. hope you enjoy these posts as much as I did.

B2B 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Throw out the stats. Talk to people.

grow - Practical Marketing Solutions

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.  They point to differences by region and socio-economic conditions as scientists try to squeeze insight from tables of numbers. They’re looking in the wrong places for the truth.

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. The authors clearly had an agenda, but the industry still needs to present its side of the story. recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” Is it just me, or do I detect a bit of hostility? doubt that really had much impact on the results. People may have interpreted the unstated alternative as no advertising at all.

Lead Generation Tip - Don't Use A Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. It's interesting that the geeks listen more than others: What do you think? Leave one or Don't?

What is Marketing Effectiveness?

B2B Lead Blog

What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends.  They all share the goal of increasing marketing effectiveness.  This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Twitter smack-down: Pizza joint hit with $2 million lawsuit

grow - Practical Marketing Solutions

Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time.  I will be his guest. Here we go again with another lawsuit based on a Facebook and Twitter comment.  But that’s beside the point. 

What are your best practices for "recession marketing?"

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. And he wants me, Mr. Research, to find them. But we’re looking for something more human.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Results Thu.

Lead Generation Check list – Part 5: Treat your marketing database as a valued asset

B2B Lead Generation Blog

This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process. Now for part 5. Treat your marketing marketing database as a valued asset. There’s no doubt that maintaining a clean, updated database is tedious work, making it a struggle for many organizations.The never-ending vigilance required for identifying and removing duplications and redundancies can be daunting. It should be treated as your most valuable asset. Treat them as future customers.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Cats with Shiny Objects

Phoenix Rising

Mighty Mouse taught us that focus is key to competitive success. Vision and change is also key to business growth.    We must seek out and embrace new ideas, new ways of being, new markets and new opportunities.We must evolve and change to thrive. So, how do we blend vision and focus? The key is to identify and focus on those truly great ideas - focusing until we bring them to fruition in our business. That may sound easy, but all too often it's not. Because new ideas and opportunities keep popping up. What's new is often more interesting and exciting. We never get anywhere.

What are your best practices for “recession marketing?”

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. And he wants me, Mr. Research, to find them. But we’re looking for something more human.

How to write a tutorial that helps others and helps you

Connect the Docs

Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. Instructional information is valuable for many reasons: It demonstrates expertise and an altruistic willingness to share knowledge. It's often "evergreen" content that remains relevant and useful over time. " 3.

New RSS FEED for Smashmouth - Update it NOW

Smashmouth Marketing

We've just migrated the Green Leads site and the Smashmouth Marketing Blog over to a new platform from Hubspot. Tons of great features and inbound marketing goodness, but unfortunately, the one thing we can't do is redirect our old RSS feed. So our new RSS feed is below: New RSS Feed (set it up in your reader - now) This page will stay up for a few weeks, and we'll republish it to ping your reader a couple times, but eventually, damphousse.org will also be forwarded. So please, please, please, update your RSS Feeds and Bookmarks. Thanks for following, Mike.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.