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SAVVY B2B MARKETING OCTOBER 5, 2009  WTF, B2B? Lighten up already! 7 Examples of Humorous B2B Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor. | ACHIEVE MARKET LEADERSHIP OCTOBER 7, 2009  Social CRM and You Social CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands. Oh, and your personal success as well (assuming it’s tied to the success of your company, products and/or brand). ll provide you with my opinions, mixed in with some conclusions from the article. Which customers are the right ones to listen to? | THE POINT OCTOBER 8, 2009 Is Social Media Wasted on PR Agencies? First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. All true. | | | | | | | | |
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SAVVY B2B MARKETING | TUESDAY, OCTOBER 6, 2009  How to Get Your White Papers Read by Thousands
Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of it as you would a syndicated newspaper column. If you write a column for your own newspaper (e.g., website), only your subscribers will see it. But if your column is syndicated via hundreds or thousands of other newspapers around the country, it will be seen by many more people. Plus it can be a great way to build up an in-house list. MORE >> -
B2B LEAD BLOG | FRIDAY, OCTOBER 9, 2009 What is Marketing Effectiveness?
What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends. They all share the goal of increasing marketing effectiveness. This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with MORE >> -
CONNECT THE DOCS | TUESDAY, OCTOBER 6, 2009  Happy Sixth Month Blog Anniversary!
Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. Also, a special thank you to our panel of experts for their invaluable contribution to ClickDocument: Connect the Docs project. White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click. Michael Stelzner WritingWhitePapers Twitter Mike_Stelzner. Case Study Experts. MORE >> -
SMASHMOUTH MARKETING | SUNDAY, OCTOBER 4, 2009  Voicemail Debate - To Leave One or Not - POLL
This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. The results will be interesting. Clicking on the graphic below will bring you to LinkedIn to vote. Take the poll (please RT). Results Thu. link] #sales #b2b #marketing. MORE >> -
 Twitter smack-down: Pizza joint hit with $2 million lawsuit
Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time. I will be his guest. Then on Thursday, Steve will contribute his own perspective in a guest post on {grow}. I hope you enjoy this post and take advantage of the learning opportunity from every angle. . _. Here we go again with another lawsuit based on a Facebook and Twitter comment. And this time it happened right under my nose. Do you?? MORE >>
- Google Wave: Tsunami or Just Good, Fun Surf? B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- 42 Ideas on How to Create Content to Connect with Customers SAVVY B2B MARKETING | TUESDAY, OCTOBER 6, 2009
- 3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263 B2B LEAD BLOG | WEDNESDAY, OCTOBER 7, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | THURSDAY, OCTOBER 8, 2009
- Crowd Control B2B MARKETING BLOG | SUNDAY, OCTOBER 4, 2009
- Savvy Week in Review - October 9 SAVVY B2B MARKETING | FRIDAY, OCTOBER 9, 2009
- Twitter is Worth What!?! – Marketing WTF? B2B LEAD BLOG | TUESDAY, OCTOBER 6, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | TUESDAY, OCTOBER 6, 2009
- A Financial Pro Charts the Way to a Great Online Business Presence CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
- Sales Executive Enablement Summit - Scott Santucci MARKETING INTERACTIONS | TUESDAY, OCTOBER 6, 2009
- Cold Calling: Often we don't fail, we just give up… VIEWPOINT | FRIDAY, OCTOBER 9, 2009
- What is ExactTarget? – Marketing Automation Who’s Who B2B LEAD BLOG | MONDAY, OCTOBER 5, 2009
- Complimentary 200+ Page Sales Performance Optimization Report Offer FEARLESS COMPETITOR | THURSDAY, OCTOBER 8, 2009
- Sales Executive Enablement Summit - John Aiello MARKETING INTERACTIONS | MONDAY, OCTOBER 5, 2009
- ClickDigest: Weekly Round-Up: 9-Oct-2009 CONNECT THE DOCS | FRIDAY, OCTOBER 9, 2009
- The end of PR as we know it GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 7, 2009
- The Fearless Competitor takes to the road FEARLESS COMPETITOR | TUESDAY, OCTOBER 6, 2009
- FTC Issues New Guidance: Endorsement Rules for Bloggers, Pay-Per-Tweet B2B MARKETING SAVVY | TUESDAY, OCTOBER 6, 2009
- Sales Executive Enablement Summit - From the Trenches MARKETING INTERACTIONS | THURSDAY, OCTOBER 8, 2009
- How to write a tutorial that helps others and helps you CONNECT THE DOCS | WEDNESDAY, OCTOBER 7, 2009
- The invasion of the fake people GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 8, 2009
- Corporate Social Media: the Legal Dilemma B2B MARKETING SAVVY | MONDAY, OCTOBER 5, 2009
- Design Lead Nurturing Programs to Drive Sales Webinar MARKETING INTERACTIONS | SATURDAY, OCTOBER 3, 2009
- Why marketers must become the new publishers CHRIS KOCH | TUESDAY, OCTOBER 6, 2009
- 8 New Additions to the 2009 Big List of B2B Blogs PROTEUS B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- Twitter Misunderstanding B2B MARKETING SAVVY | THURSDAY, OCTOBER 8, 2009
- Throw out the stats. Talk to people. GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 5, 2009
- Sales Executive Enablement Summit - Jeff Summers MARKETING INTERACTIONS | FRIDAY, OCTOBER 9, 2009
- Interview with Leading Sales Expert: Jim Keenan BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 6, 2009
- What the Great Recession means for competitive bidding CONFLUENT FORMS | TUESDAY, OCTOBER 6, 2009
- What's in Your Wallet? LOOPFUSE | THURSDAY, OCTOBER 8, 2009
- Unified Demand Gen SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
- Cats with Shiny Objects PHOENIX RISING | WEDNESDAY, OCTOBER 7, 2009
- Is anything missing from your online B2B brand? B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009
- What are your best practices for "recession marketing?" CHRIS KOCH | THURSDAY, OCTOBER 8, 2009
- Voicemail Debate - To Leave One or Not - POLL SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/9 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 9, 2009
- 6 tips for B2B landing pages that land business. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 7, 2009
- Survey Looks for Hostility to Behavioral Targeting, and Finds It CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 9, 2009
- MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO" SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
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