Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Trending Sources

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio? After more than 50 years, radio is still here. Like everything else, it has changed. See the pattern here?

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8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1. Commun.it my company name.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Personality is what makes humans tick.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

Sazbean

Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. It hasn’t been long since I’ve reflected on these experiences and realized that I was checking off a few bucket list items. Hire an expert or have a review.

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9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. Be Brief Attention spans are short, your content should be too. Break it up. Get to the point. Do you really need an intro? If so, can it be shorter?

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4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece. The Fix.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The First, serve your users. Facebook is foremost a place to connect with family and friends. So does Facebook’s.

B2B Marketing Trends for 2016

Total Team Focus: The Ultimate Multiplier

Sales Prospecting Perspectives

I’ve always been a planner. like to write down goals and work toward reaching them. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. The fact that I plan and have goals has made my sales career a forgone conclusion. Either way, I like putting together a plan and executing on that plan. Loose ends drive me crazy. Back in 2008, we were cruising along executing on our business plan when all hell broke loose. Nothing was going according to plan! Every day was reactionary based on what fire needed to be put out. It was all hands on deck. All was well.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. She died 3 days b4 he became president.” KitchenAid hastily deleted the tweet, but the damage was done. Toyota Camry.

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

Hubspot

As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below.

The ultimate content marketing challenge

grow - Practical Marketing Solutions

The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius. So we created three videos answering those questions. Tweet.

The B2B Demand Gen Marketing Playbook

How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]

Vertical Response

We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts. many struggle with the added workload. ocus on Facebook and Twitter, while.

How to set up Google authorship by using rel=”author”

Biznology

Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Below I’ve outlined one of the many ways that you can do so.

43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]

Hubspot

If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck ! But hey.

Are You Building A Culture Of Content?

Blue Focus Marketing

Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive. Engaging consumers without breaking the bank. Explore Related Services.

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A Content Formula for Complex B2B Organizations

7 Ways Your Sales and Marketing Can Align

It's All About Revenue

by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better.  88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together. No, not fun days out together. By ‘ride alongs’ mean spending an hour or a day watching what your counterparts in the other team do day-to-day. Measure Together. Define Together.

A good reputation online is an essential marketing strategy

Biznology

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. What are on them? Are they about you? Are they positive? Are you surrounded by all of your competitors? Related articles.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. Attain buy-in from leadership. Prepare an RFP. Do your research. Bribe.

What is the Difference Between Email Marketing and Marketing Automation?

Modern B2B Marketing

by Dayna Rothman What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. Feature Comparison. There are many differences between an email marketing and a marketing automation application. You Are Having Trouble Scaling. Still not sure?

Six Key Steps to Successful Marketing Automation Adoption

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

Hubspot

$100 million per day ? That's a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don't worry -- with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can be a great complement to your organic search strategy, and it can even amplify your organic results. It's worth checking out.

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Better Blogging: Messages that Inspire Desire…

Writing on the Web

Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to the people who need it. What’s your message?

You Need Sherlock Holmes to Solve Industrial Marketing Mysteries

Industrial Marketing Today

I’m a big fan of “Whodunit” movies and TV shows. I can sit through reruns of one of these mysteries even though I know who’s done it. What’s the connection [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Marketing Industrial marketing assessments Industrial marketing consultants Marketing consulting

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 trillion. You Decide.

8 Ways to Create More Effective Lead Generation Programs

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Maybe more. Still, all eyes are on the web. since 2002. How LinkedIn Ads Work. Most likely not.

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Balancing Inbound Marketing and Outbound Marketing

Digital B2B Marketing

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.

Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid

B2B Marketing Unplugged

Last week we looked at the  inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have things like the $300 scotch my very pregnant ( and incidentally tea-totaling) friend received from an agency one year. Turns out the distributor was a client. anything else with your company logo.

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