Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Trending Sources

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

What, it’s changing? Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio? After more than 50 years, radio is still here. Like everything else, it has changed. See the pattern here?

8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1. Commun.it my company name.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Tomorrow People

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! So many articles, so many people, so little time. Personality is what makes humans tick.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. We may not have ADD, but we definitely act like it. Be Brief Attention spans are short, your content should be too. Break it up. Get to the point. Do you really need an intro? If so, can it be shorter?

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The Most Toxic Words In Marketing

B2B Marketing Insider

When done right, effective marketing will generate a quantifiable “multiplier effect.” ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” So you should thank them! Test it.

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How to set up Google authorship by using rel=”author”

Biznology

Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Below I’ve outlined one of the many ways that you can do so.

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Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The First, serve your users. Facebook is foremost a place to connect with family and friends. So does Facebook’s.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. This regional mechanical, electrical, and plumbing (MEP) engineering firm, like its competitors, had considered its website a glorified brochure, but certainly didn’t believe it could drive opportunity. Attain buy-in from leadership. Prepare an RFP. Do your research. Bribe.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

Sazbean

Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. It hasn’t been long since I’ve reflected on these experiences and realized that I was checking off a few bucket list items. Hire an expert or have a review.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. She died 3 days b4 he became president.” KitchenAid hastily deleted the tweet, but the damage was done. Toyota Camry.

The ultimate content marketing challenge

grow - Practical Marketing Solutions

The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius. So we created three videos answering those questions. Tweet.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Marketing Myth-busting, Redux

Biznology

Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Myth No. 1:  Lead generation is the top job of B2B marketers. Wrong. 

7 Ways Your Sales and Marketing Can Align

It's All About Revenue

by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better.  88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it? Here are some ways that leading companies are achieving sales and marketing alignment: 1. Ride Together. No, not fun days out together. By ‘ride alongs’ mean spending an hour or a day watching what your counterparts in the other team do day-to-day. Measure Together. Define Together.

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How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]

Vertical Response

We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts. many struggle with the added workload. ocus on Facebook and Twitter, while.

43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]

Hubspot

If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck ! But hey.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

How the Internet has made your B2B sales process outdated

Biznology

Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process.

Are You Building A Culture Of Content?

Blue Focus Marketing

Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive. Engaging consumers without breaking the bank. Explore Related Services.

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4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece. The Fix.

A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

Hubspot

As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Your Sales Credibility Will Be Demolished If You Do This

Jill Konrath's Fresh Sales Strategies Blog

Little white lies will zap your sales credibility. This email popped into my inbox just moments ago. Despite the friendly initial sentence, I knew she was lying. I'll explain how I knew below. "Hi Jill, I was recently on the phone with a colleague from Lake and Leapfrog-Strategies Inc [my official company name] came up in the conversation.and it started me thinking about your sales team. He wasn't.

Social Media for IT Professionals: 7 Trends to Follow

WindMill Networking

This is a Sponsored post written by me on behalf of CDW. All opinions are 100% mine. Recently I had a chance to present on social media for IT professionals at the 2012 SOTEC conference. Corporate Investment in Social Media Will Continue to Increase. This is what will drive social media budgets to continue to increase, even though this trend might not yet be apparent at your company. 2.) adds up.

Balancing Inbound Marketing and Outbound Marketing

Digital B2B Marketing

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

Hubspot

$100 million per day ? That's a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don't worry -- with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can be a great complement to your organic search strategy, and it can even amplify your organic results. It's worth checking out.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.