Sat.Oct 30, 2010 - Fri.Nov 05, 2010

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

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How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Congratulations!

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. They need to see verifiable results and not just screen shots in our online portfolios. Results: 2.7

3 Landing Page Conversion Roadblocks And How To Get Around Them.


Landing pages are great way to help generate quality leads. Read this article for ways to improve your landing page conversions

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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Online content preferences of B2B technology buyers – research

EMagine B2B Blog

Sometimes it feels like we B2B marketers just grind out content because we always have and think we should …without truly knowing whether it’s helping the cause at all, never mind whether we should be doing more of this vehicle type and less of that one. Well, take heart, dear readers; because now there’s proof [.].

Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. I can’t exactly say I told you so, since this particular pairing never crossed my mind. But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. nuff said. So much for the obvious. Just ask Oedipus.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Tweet. Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? What should you look for when hiring a marketing consultant? Expertise. Make sure your consultant is results-oriented.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Are kids Brains Different when it comes to Social Media?

Buzz Marketing for Technology

I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Will there be courses in grammar school and high school in the future?

Content Strategy vs. Content Marketing vs. Inbound Marketing

Junta 42

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content strategy, content marketing and inbound marketing. The biggest difference here is that Christianity is thousands of years old.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Judging Categories Previous winners How can we help you? Why wouldnt we?

Wiki 27

9 Indispensable B2B Social Media White Papers

Social Media B2B

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 15 B2B Marketing Facebook Success Stories. Published by Hubspot, May 2010.

Paper 22

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Are Your White Papers Accomplishing Your Lead Generating Goals?


Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”. Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ].

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and on what scale they can do it

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

B2C 14

Social Media for Search Engine Optimization


If you mention the word “SEO&# to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Search engines have started to incorporate social media into the results. Increase Incoming Links & Traffic.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How Tech Buyers Consume Content: New Findings from TechTarget

Savvy B2B Marketing

In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase. TechTarget followed up with select interviews of a subset of the respondents.

6 Ideas to Get Your B2B Social Media Plans Started

Social Media B2B

Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” The web is chock full of answers to that question. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. Keep in touch with your customers with social media. Because of the ease of interactive communications, marketing and PR are more of a two-way street than ever before. What PR or marketing strategist wouldn’t want to do that?

Thought Leadership interview with Kirsten Watson of Kinaxis – Part 1 of 3

Fearless Competitor

Here’s part 1 of 3 of our thought leadership interview with Kirsten Watson, Director of Corporate Marketing for the very innovative software firm Kinaxis. Part 2 will post next Tuesday at 11am ET. We hope you’ll come back then. Jeff … Continue reading → Tags: Business relationships Leadership Lessons Thought Leadership Interview

Real-time Social Media Monitoring with Social Mention


Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The 9 Worst Ways to Use LinkedIn for Business


LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. Here are 9 LinkedIn for business strategies to avoid , as well as how to remedy them. Twitter).

B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.


Should B2B copywriters apply SEO copywriting techniques to landing pages, especially when an email is driving visitors to the landing instead of search? Learn more

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

WindMill Networking

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year , it is clear that some of those “users&# are actually “bots&# or even corporations who have several different accounts to serve their current and potential customers with. Case in point: Dell alone has more than 30 Twitter accounts. LinkedIn is where your colleagues are. world wide web

Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., the readers of the journalists’ publications). Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Let’s look at each in more detail. Guard dog PR. These are the internal corporate PR representatives. Then they get plenty of the wrong kinds of attention. It’s called being human.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. I'm honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. Date: Wednesday, November 3, 2020. Time: 8:30 to 10:30 am. Location: Scott's Seafood of Palo Alto. Use this link for more information or to register: [link]. P.P.S. I'll also be speaking that same afternoon in San Francisco at the.

We Me We – Why the Curation vs Aggregation Discussion is Messy


In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Curation is about choosing what’s in a collection.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. You may also want to check out some examples of what others have done.