Sat.Oct 30, 2010 - Fri.Nov 05, 2010

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. It’s a good choice for agencies, too. Smart.

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Social Media for the B2B Marketer - Doing The 4-Step

Leader Networks

Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS. My co-panelists were: Alex Plant, Director, Social Media, NetApp; Eric Majchrzak, Marketing Manager for Freed, Maxick & Battaglia, and Natascha Thomson, Sr. Director, Social Media Audience Manager at SAP.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Congratulations!

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. They need to see verifiable results and not just screen shots in our online portfolios. Results: 2.7

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

3 Landing Page Conversion Roadblocks And How To Get Around Them.


Landing pages are great way to help generate quality leads. Read this article for ways to improve your landing page conversions

Are kids Brains Different when it comes to Social Media?

Buzz Marketing for Technology

I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Will there be courses in grammar school and high school in the future?

9 Indispensable B2B Social Media White Papers

Social Media B2B

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. 15 B2B Marketing Facebook Success Stories. Published by Hubspot, May 2010.

Paper 26

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2C 41

Content Strategy vs. Content Marketing vs. Inbound Marketing

Junta 42

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content strategy, content marketing and inbound marketing. The biggest difference here is that Christianity is thousands of years old.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Real-time Social Media Monitoring with Social Mention


Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to

B2B marketers are stumbling in the dark

delicious b2bmarketing

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Judging Categories Previous winners How can we help you? Why wouldnt we?

Wiki 21

Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., the readers of the journalists’ publications). Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Let’s look at each in more detail. Guard dog PR. These are the internal corporate PR representatives. Then they get plenty of the wrong kinds of attention. It’s called being human.

PR 20

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

WindMill Networking

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year , it is clear that some of those “users&# are actually “bots&# or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30 Twitter accounts.  LinkedIn is where your colleagues are. 

Media 19

Online content preferences of B2B technology buyers – research

EMagine B2B Blog

Sometimes it feels like we B2B marketers just grind out content because we always have and think we should …without truly knowing whether it’s helping the cause at all, never mind whether we should be doing more of this vehicle type and less of that one. Well, take heart, dear readers;  because now there’s proof [.].

Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

So… Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. I can’t exactly say I told you so, since this particular pairing never crossed my mind. But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. nuff said. So much for the obvious. Just ask Oedipus.

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Tweet. Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t  do anything…”? What should you look for when hiring a marketing consultant? Expertise. Make sure your consultant is results-oriented.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Kerri Diffin - 23 Qualified B2B Leads in less than 9 Weeks.


Leads 16

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and on what scale they can do it

The 9 Worst Ways to Use LinkedIn for Business


LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. Here are 9 LinkedIn for business strategies to avoid , as well as how to remedy them. 1.

Are Your White Papers Accomplishing Your Lead Generating Goals?


Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”. Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ].

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww! If you haven’t had the problem my client did, I’m willing to bet you’ve had a different problem. You then waste several minutes trying to find it.

6 Ideas to Get Your B2B Social Media Plans Started

Social Media B2B

Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” The web is chock full of answers to that question. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. Keep in touch with your customers with social media. Because of the ease of interactive communications, marketing and PR are more of a two-way street than ever before. What PR or marketing strategist wouldn’t want to do that? 2.

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. You may also want to check out some examples of what others have done. 

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

B2C 11

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Thought Leadership interview with Kirsten Watson of Kinaxis – Part 1 of 3

Fearless Competitor

Here’s part 1 of 3 of our thought leadership interview with Kirsten Watson, Director of Corporate Marketing for the very innovative software firm Kinaxis. Part 2 will post next Tuesday at 11am ET. We hope you’ll come back then. Jeff … Continue reading → Tags: Business relationships Leadership Lessons Thought Leadership Interview

B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.


Should B2B copywriters apply SEO copywriting techniques to landing pages, especially when an email is driving visitors to the landing instead of search? Learn more

Social Media for Search Engine Optimization


If you mention the word “SEO&# to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Search engines have started to incorporate social media into the results. Increase Incoming Links & Traffic.

How Tech Buyers Consume Content: New Findings from TechTarget

Savvy B2B Marketing

In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase. TechTarget followed up with select interviews of a subset of the respondents.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Rise of Social CRM

Sales Intelligence View

Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. customer 2.0 Enterprise 2.0 marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales 2.0 Sales Intelligence sCRM

Secrets from the trenches: How to become a Blog Whisperer

grow - Practical Marketing Solutions

I am closing in on 400 posts here at {grow}. thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out there! CONTENT. Yes, it really is all about the content. One blogger said he was afraid his lengthy posts are diluting his keywords. Are you kidding me? Forget trying to “engineer&# your content around key words. Just Do It.

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. I'm honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. Date: Wednesday, November 3, 2020. Time: 8:30 to 10:30 am. Location: Scott's Seafood of Palo Alto. Use this link for more information or to register: [link]. P.P.S. I'll also be speaking that same afternoon in San Francisco at the.

Integrate Social Media Into Your Marketing Mix

B2B Marketing Insider

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Social media?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 Steps to More Scientific Social Media Marketing


I've spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. It is currently a front-runner for Slideshare's 2010 World's Best Presentation Contest (I'd love it if you went and voted for it. The Science of Social Media. View more presentations from Dan Zarrella. Try lots of campaigns and iterate on what works.