Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc.

B2B Marketing 170

B2B Marketing Mobile Advertising Google B2B Thought Leadership 170

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers.

Marketing Automation Services 142

Marketing Automation Services Marketing Automation Email Marketing Automation 142

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?" Read on to get their insights.

Social Media 138

Social Media Social Marketing Media Web 2.0 138

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. So here are a few interpretations had the president been talking about Demand Gen. "We do not give up. We do not quit. We do not allow fear or division to break our spirit." This is about Sales and Marketing Alignment.

Demand 136

Demand Jigsaw Budget Programs Lead Gen 136

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

WOM 163

WOM Digg B2B Marketing Wikipedia 163

Ambal's Amusings

JANUARY 26, 2010

What is a linchpin? Dictionary defines linchpin as - A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off. Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins ? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable.

Lock-In 138

Lock-In Tagging Organic Leads Training 138

markempa

JANUARY 29, 2010

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg.

CRM 120

CRM Forecasting Gartner Forrester 120

Tony Zambito

JANUARY 25, 2010

In this segment of the Buyer Persona 2.0 series I would like to talk about an often overlooked aspect of buyer personas.   When it comes to finding the disruptive edge in B2B sales and marketing, understanding and leveraging buyer goals is paramount.   Previously in Buyer Persona 2.0 – Part 1 , I reviewed the importance of buyer insight.   Without a rigorous effort in buyer insight, getting at the root of buyer goals will be extremely difficult.   The third key tenet of B

Buyer Personas 109

Buyer Personas Lead Ranking Customer Satisfaction Correlation 109

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ambal's Amusings

JANUARY 27, 2010

It happens to all of us. We stare at a blank screen, watching the cursor blink and minutes tick, but just can't think of how to start writing. Whether we're working on the introduction to an eBook on a dry subject, or a mid-week blog post – some days the engine just won't start. You need a boost. So, here's a good one to try. Writer and editor Shane Arthur came up with the site Creative Copy Challenge as a way to combat writer's block.

Barriers 133

Barriers Tagging Creativity Tips 133

markempa

JANUARY 29, 2010

It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." MarketingProfs decided to make it a "premium article" so it's available only to paid subscribers.

Lead Generation 120

Lead Generation Linkedin Generation Leads 120

The Point

JANUARY 27, 2010

If this is your first visit to the blog, welcome. If you’re a regular reader of my old blog, you may be asking (literally): What’s The Point? Here’s the news: the blog has moved to a new location and re-launched with a new name because I’ve also moved, to a new agency: Spear Marketing Group. Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general adv

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

JANUARY 27, 2010

One thing you'll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? This is where seed nurturing comes into play.

B2B Thought Leadership 77

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 77

markempa

JANUARY 28, 2010

I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. I know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things. This article prompted me to make sure that my team and I are doing this consistently because talking or writing about it isn't enough.

Verticals 120

Verticals Ideal Customer Profiles Lead Generation B to B 120

JotForm

JANUARY 27, 2010

Ice sculpture is a beautiful yet temporary art form. Countless hours went into many of these amazing creations only to have them melt away. Luckily, they’re preserved through photography for us to marvel at for ever. In this post, we present 40 Insane Ice Sculptures that will certainly impress you.

Impressions 90

Impressions 90

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site?

Rules 68

Rules Marketing Websites Web 2.0 Buying Cycle 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. Bill has 20 years of experience leading marketing for several innovative, category creating technology companies, including Sun Microsystems, Cisco, Compression Labs – the develop

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management CRM 70

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process. He writes: Without the continuity of using one lead management solution across all your yearly events, your company is often left with: Inconsistent data fields that are difficult to import into CRM systems; U

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Lead Qualification 120

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010.

Marketing Automation Services 67

Marketing Automation Services Marketing Automation Top of Funnel Work Management 67

Dahle Communication

JANUARY 25, 2010

 Growing up in eastern South Dakota means one thing when it comes to professional sports - we usually follow the Minnesota teams. This is not always the case (I'm actually a Denver Broncos fan) but you will see a lot of purple and gold during the football season and the Minnesota Twins are our adopted baseball franchise. This means that Sunday was not a good day for eastern South Dakota.

Stats 56

Stats Tagging Cost Twitter 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Marketing-Gimbal

JANUARY 26, 2010

I gave a presentation at Social Media Arizona yesterday on 10 trends for social media in 2010. Its in the context of marketers and business. Let me know what you think. 10 Trends For Social Media In 2010 Social Media.

Social Media 49

Social Media Trends Media Social Marketing 49

Adobe Experience Cloud Blog

JANUARY 29, 2010

Concocted in the back of some unscrupulous lawyer's mind, the Evergreen Renewal has become wildly popular amongst SaaS companies. Its true origins are unknown, but the magazine and commercial real estate industries have made practice of it for many years. For those that are unaware of the Evergreen Renewal (AKA auto-renewal): it is a clause often hidden deep in the back of contracts to automatically renew, usually 30 days before the expiration of the original agreement.

Lock-In 48

Lock-In Vendors Marketo Paid Search Agency 48

Wondering Out Loud

JANUARY 26, 2010

I originally asked this question in the B2B Social Media group at LinkedIn and got some great responses. I figured I’d throw it out to a, hopefully, wider audience. I was meeting with a representative from an ad agency that deals primarily with consumer packaged goods and, in a grass is always greener moment, he said they are struggling to implement social media tactics for their customers.

Social Media 45

Social Media Tactics Media B2B 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

EMagine B2B Blog

JANUARY 28, 2010

Most studies of social media use have focused primarily on the question of adoption, or the rate of conversion of B2B social media skeptics into users. In contrast, the researchers behind Business.com’s “2009 B2B Social Media Benchmarking Study” take as a given that social media usage has already gone mainstream, and believe that the more [.]. Tags: B2B Web Strategy.

Social Media 40

Social Media Studies Media Advertising Benchmark 40

EMagine B2B Blog

JANUARY 26, 2010

It’s that season again, when it seems just about everyone is opining about what will make 2010 different from the past and how to prepare for it. One of the better of these that we’ve come across is a post for ClickZ by (no big surprise here) Heidi Cohen. Heidi starts off with a review of [.]. Tags: B2B Web Strategy.

Tagging 40

Tagging Marketing & Strategy B2B Marketing 40