Sat.Sep 20, 2014 - Fri.Sep 26, 2014

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics.

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“Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”

ViewPoint

'A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who likes bling or accountability? Do you like shiny objects or results? Can you do the real job you were hired to do, and market your company’s products while creating revenue?

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Why I Bet My Career On Content Marketing

Marketing Insider Group

'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well.

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Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. I have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rare

Verticals 191
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks.

Planning 189

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

'Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. Much of the growth in digital is attributable to time that has been “created” by the convenience of smart phones. Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences.

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Email Deliverability Testing – Why, When and How to Test

ANNUITAS

'Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email.

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27 surprising facts about salespeople who are Social Selling

Biznology

'Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them.

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Direct mail vs. print advertising

Direct Response Coach

'Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Is Paid Social Amplification? [Infographic]

Crimson Marketing

'by Jennifer Landry. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess. This also applies to social media advertising and organization. Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience.

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

'Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

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Are your SEO writers lost in Google-land?

Biznology

'Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how you can give your writers a road map for online writing success. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.

SEO 145
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Jobs Don’t Give Us Purpose and Meaning, Helping Does

Chris Koch

'Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. True purpose and meaning implies a degree of selflessness that few of us can afford when considered against rent, mortgages, college funds, or car payments. It’s one of the unstated frustrations in all the recent surveys that show how unhappy most employees are in their jobs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear.

Analytics 138
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How to Use the New Twitter Analytics Dashboard

Convince & Convert

'What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Twitter 167
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Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

'We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. “Pop star (or politician) admits to being half-alien!” “Dead actress’s unclothed image appears on tortilla!” “Use this easy trick with your ear wax to lose weight!”.

Buzz 144
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Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement

ANNUITAS

'September 24, 2014 – Demand Gen Report. Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today.

Analytics 109
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Get Ready for Ad Week – 5 Things You Can’t Miss

Adobe Experience Cloud Blog

'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!).

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15 New Facebook Advertising Statistics

Convince & Convert

'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

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Which Website Metrics Really Matter? (Webinar)

EMagine B2B Blog

'As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? Do you know which pages are leading to conversions? Well, it’s time to stop getting lost in the fog of overwhelming metrics, and start understanding which metrics actually matter to your business and your marketing goals.

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Food for Thought on Content Marketing ROI

Proteus B2B Marketing

'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director, Data + Content + Media at Kraft Foods delivered her opening keynote remarks earlier this month, The ROI on Content: How Kraft Learned the True Value of Their [.].

ROI 78
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Sustainable is Your Marketing?

Adobe Experience Cloud Blog

'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain , support , or endure. So in marketing, the term takes on a slightly different meaning.

Planning 105
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3 Rules for Success from the Top 10 Marketers of 2014

Convince & Convert

'As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Rules 166
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Your Unique Value: Solution Focused versus Challenge Centric?

The ROI Guy

'With all the choices available to buyers, it is important to communicate how your solution is unique. Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where

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Data Lessons from the Email Sender and Provider Coalition

SugarCRM

'The post Data Lessons from the Email Sender and Provider Coalition appeared first on Salesfusion.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Interesting Infographics: Blueprint for The Perfect Blog Post

LEADership

'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. (source: Hubspot ). So now that we have decided to blog, is there such a thing as the “perfect” blog post? Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.

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How to Cross the Visual Content Canyon

Convince & Convert

'Remember when Big Data was a problem? Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.

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10 Tips for Choosing a CRM System

PureB2B

“My customers are my greatest assets.” Should be both mantra and battle cry for the modern business. In this day and age where word of mouth can make or break a business being there for your customers when and how they require just makes sense. Fortunately, being there for your customers has never been easier. If you’re ready to step up your customer relationship game then read on for 10 Tips that will make choosing the right Customer Relationship Management (CRM) solution for your business an a