Smashmouth Marketing

MAY 18, 2009

I've known Trish Bertuzzi for years and always find her one of the most knowledgeable experts on inside sales there is. Trish is President of The Bridge Group. She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. She writes for the Inside Sales Experts Blog. I'm looking forward to hearing Trish speak this Thursday at the Sales 2.0 Conference in Boston.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

B2B Marketing Traction

MAY 22, 2009

Home. Services. Blog. About. Resources. Contact. Resources. B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

Chris Koch

MAY 22, 2009

I had a great conversation recently with two of ITSMA’s brand gurus, Geoff Dodds and Julie Schwartz. We put ourselves in a hypothetical situation that some of you may have faced for real: when something bad happens that involves your company–think Tylenol poisonings, accounting scandals, etc.–what do you do to protect the brand image you have spent years building up from crashing down around you?

Branding 100

Branding Brand Identity Tagging Transparency 100

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence.

Social Media 100

Social Media Lead Gen Media Marketing Qualified Leads 100

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Webinar Metrics

Smashmouth Marketing

MAY 22, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Adobe Experience Cloud Blog

MAY 19, 2009

Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote.   As a follow-up to Marketo’s webinar,  Marketo’s Secret Sauce for Demand Generation , and to help other B2B marketers start using Twitter, I wrote, “ The Who, What, When, Why and How of Twitter for B2B Marketers, Marketo’s Secret Sauce for Twitter ”.   In this pa

Twitter 70

Twitter B2B Marketing B2B Social Networks 70

ViewPoint

MAY 22, 2009

Marketing 120

Marketing 120

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Marketing-Gimbal

MAY 17, 2009

Kogi is the latest phenomenon in LA dining. Chef, at world famous restaurant, decides to forgo glitz and glamour and create a unique fusion of Korean and Mexican food and serves up these delectable concoctions in roving catering vans all. Tags: Branding Demand Generation Marketing Social Networking Viral Marketing Web/Tech.

Twitter 43

Twitter Viral Marketing Demand Generation Social Networks 43

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The ROI Guy

MAY 22, 2009

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back? Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology soluti

Spending 40

Spending Forrester Case Study Case Studies 40

Dahle Communication

MAY 18, 2009

In the blogging world, I have had the great opportunity to get to know different people throughout the United States and the World that I would not have had any connection if I had not gotten involved on-line. Additionally, I have learned a lot about communication, branding, marketing, etc. from reading the different blogs and engaging in the discussion of those blogs.

Tagging 40

Tagging Contact Marketing Contacts Resources 40

WebMarketCentral

MAY 20, 2009

Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Marketing-Gimbal

MAY 16, 2009

I wanted to give a shout out to my colleague, Cindy Kim,who works with me at Lumension. Cindy is the consummate PR professional, and one who really understands how to weave core PR principles in with the new social media.

PR 43

PR Social Media Media 43

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Social Media

Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Unfortunately, I wasn’t able to go (not without trying!

B2B Marketing 154

B2B Marketing Work Management Trends Lead Ranking 154

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Smashmouth Marketing

MAY 19, 2009

This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number?

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Dahle Communication

MAY 21, 2009

One of the key methods of public speaking that I learned early is the idea of repetition - you have to repeat yourself a lot when speaking because there is a good chance that people either didn't hear you the first time or they weren't paying attention. When speaking, you have to repeat yourself to ensure that the key ideas you want to get across are remembered.

Twitter 40

Twitter Examples SEO Tagging 40

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Used properly, content networks can add significantly to paid search lead generation.

SEM 20

SEM Campaigns Optimization Tips 20