Terminus
APRIL 28, 2020
Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a number. 15 years ago, with the birth of marketing automation, it was all about leads. Then, with the shift to marketing as a revenue-driver, it was opportunities, then pipeline. Those are all variations of the same theme: owning the top of the funnel.
Outbound Engine
APRIL 28, 2020
Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. You have to determine which content is appropriate for your audience, brand, and chosen social networks.
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ClickZ
APRIL 29, 2020
30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership.
Content4Demand
MAY 1, 2020
Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt. We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. The conversation included actionable tips and real examples from clients in a range of industries.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
APRIL 27, 2020
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
APRIL 28, 2020
On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. “The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).
Customer Experience Matrix
APRIL 27, 2020
I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first. This requires balancing the desire to include many data sources in the first release of the system against the desire to deliver value quickly.
Marketing Insider Group
APRIL 28, 2020
Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.
Webbiquity
APRIL 30, 2020
Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash. Want to not merely maintain but actually grow your business during the coronavirus slowdown?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
APRIL 29, 2020
Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc.
Tony Zambito
APRIL 27, 2020
Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020. Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?” Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19. Schools closed. Offices closed. There will be a memory at some point when for you personally – it became a reality.
Marketing Insider Group
APRIL 29, 2020
Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up.
InsightSquared
APRIL 30, 2020
Every sales organization is experiencing a new level of sales uncertainty in this current climate. While we can all hope for a silver-bullet solution to arrive, the best remedy right now is actually within our grasps right now. I’m talking about pipeline visibility. Every deal means more now — that’s a simple reality. While you may have felt comfortable with the status of each deal, the health of everyone is no longer black and white.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
APRIL 30, 2020
Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it.
ANNUITAS
APRIL 28, 2020
Our current world environment has proven the need for companies to build marketing strategies that can withstand pivots when necessary. It’s also exposed a major flaw in industries built on traditional tactics and in-person relationships – especially financial services. While these industries have been focused on connecting offline, their struggle to connect online is now a crisis.
Marketing Insider Group
APRIL 28, 2020
As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s faster!”. “We get more done!”. “We’re saving money!”. The faster pace, clearer priorities, and higher levels of productivity are always the first benefits of Agile that teams notice.
Contently
APRIL 26, 2020
I’m no Winston Churchill. That much was clear from kindergarten. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. To this day, that sums up how I feel about public speaking. It turns out Churchill felt similarly growing up.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
APRIL 29, 2020
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer journey mapping is, followed by a complete step-by-step guide to plotting your own map.
Roketto
APRIL 27, 2020
B2B marketing is a high-stakes game. Get it right and you can scale your company exponentially. Miss the mark and you’ll have a bored and hungry sales team breathing down your neck. But just because it’s a high-stakes game doesn’t mean that it’s a gamble.
Biznology
APRIL 26, 2020
I live in a really nice apartment that looks over the Manhattan skyline. I am lucky to have such a great view. But there was a guest in my home that once looked out the windo and said, “You have to look at that dumpster every day?” I looked straight down and saw, for the first time, a dumpster. . I realized that there are a lot of things to look at and you must decide which ones to focus on.
SEMrush
APRIL 30, 2020
Google My Business is a powerful tool for local businesses, yet one which is often not used to its full potential. Here, we answer some of the most commonly asked GMB questions to help you out, alongside a step-by-step guide to setting up your listing for the first time, claiming a listing that someone else owns and optimizing for local SEO success.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
APRIL 27, 2020
Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience.
Sprout Social
APRIL 27, 2020
Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.
Search Engine Journal
MAY 1, 2020
Got some extra time on your hands during COVID-19 and in need of results? Tackle these SEO quick wins right now. The post 7 SEO Quick Wins During COVID-19 via @Stevenvvessum appeared first on Search Engine Journal.
The Daily Egg
APRIL 29, 2020
Are you getting clicks but no conversions when buying traffic? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic into leads and customers. Most marketers usually start at the beginning, with traffic. That’s a good strategy. Traffic is great. Have you ever logged into Google Analytics on a Monday […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
APRIL 27, 2020
We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
Content Marketing Institute
APRIL 29, 2020
Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.
Search Engine Journal
APRIL 25, 2020
How can you get the traffic and rankings you want? Learn the keys to success, according to 1,000+ bloggers. The post 5 Blogging Tips to Help Boost Your Content Now via @jamarketer appeared first on Search Engine Journal.
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