Sat.Sep 26, 2015 - Fri.Oct 02, 2015

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. So competition has been tough for as long as anyone now living can remember.

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Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. “When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis , managing director,

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

ViewPoint

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

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How To Create A Content Brand

Marketing Insider Group

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. They’re creating content on dedicated websites to target their demographic, convert visitors, increase their exposure, and establish themselves as voices of authority within their industries.

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2016 Marketing Quota Starts Today

Sales Engine

Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? When does their quota start? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. On the question of the value buyers derive from the content B2B marketers put in front of them, O’Neill reports that “They delivered a resounding thumbs-down,” in Forrester’s most recent research, “responding decisively with phrases such as ‘trash’ and ‘useless.’ ”.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan.

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It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? When does their quota start? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

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The five things most marketers get wrong about personas

Biznology

I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Enable Salespeople With Content Marketing

Convince & Convert

A Data Geek With a Passion for Content. To many of us, Cox Media conjures up images of a huge company, with tons of people, processes, and departments. Merrie Beth works in the B2B side of things, however, preferring to think of her department as a ’boutique ad agency’ within a big company. Merrie Beth seeks to connect local advertisers with local consumers, offering on air advertisement as well as accompanying digital marketing.

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#BADMarketing at a Store

Crimson Marketing

This is anything but simple… #BADMarketing. Image: Courtesy of The Education Business Blog . The post #BADMarketing at a Store appeared first on.

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Create Once, Use Everywhere

Kaon

Imagine creating an app once and from that moment it always works without having to worry about software updates crashing your application? With the Kaon ADN (Application Delivery Network), we give B2B companies a cost effective way to deliver interactive product and solution demonstrations globally, to unlimited users, on any device. The Kaon ADN eliminates the hidden costs of maintaining interactive applications on multiple platforms, ensuring that these engaging experiences ALWAYS work, regar

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4 reasons getting in shape is good for your career

Biznology

Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else. And when you do finally get a moment to yourself, chances are the iPad and TV are much closer at hand than a treadmill or a bench press.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? So, I packed up my bags and went for it. I am happy to say that leaving my home in Beantown and venturing out to the unknown West coast has been the best decision I’ve made for both my personal life and professional career.

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Hacking the Hype: Why Inbound Marketing Isn’t Enough

SugarCRM

Six steps to add lead generation into the mix (and why you need to do it!). It seems that somewhere along the way it became taboo for marketers to drive leads. But with growing revenue targets, can you really afford to just sit back and wait for prospects to come to you? It’s Too Noisy for Inbound Alone To Cut the Muster. Inbound marketing activities like blogging and SEO once separated the innovative marketers from the pack.

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Does digital marketing make you feel inadequate?

Biznology

I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy. The reason they feel inadequate is because digital marketing is so vast. No matter how much they know and how many skills they have, they are constantly looking inward and decrying what they can’t do: I’m no writer.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

Image via BigStockPhoto.com. I am often asked which social networks are best for a particular company or organization. The answer, consistently unsatisfying in its lack of specificity is: “it depends.” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

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[Ebook] 4 Key Ingredients to Include in Your Emails

Adobe Experience Cloud Blog

Author: Jeanette Bordy Creating a good email is like baking a cake. If you add the right ingredients and the right amount of each ingredient, you will get the perfect outcome. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

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3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey

Tony Zambito

by Vica Design. As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never more pressing as digital channels expand and become more immersed in the conduct of commerce. At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand.

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. The post Direct Mail Testing.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Sell Smarter Using Social Insights

Convince & Convert

Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why. Is engagement down? Discover what your audience didn’t respond to.

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[Infographic] Snackable Satisfaction: How to Create Bite-Sized Content

Adobe Experience Cloud Blog

Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found that the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000. Since your fans are consuming content faster than ever, you need to make sure that yours is short and snackable (read: easy to digest on-the-go).

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You Don’t Need a Ton of Content to Nurture Leads

SugarCRM

The content marketing craze is in full swing, but the truth is, many organizations don’t have a fully-dedicated content team. And, according to SiriusDecisions, 60-70% of B2B content is wasted. We want to let you in on a little secret: You don’t need to churn out a ton of new content each day to be successful. This is especially the case when you look at marketing activities like nurture campaigns.

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