markempa
JUNE 13, 2017
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right.
Marketing Insider Group
JUNE 15, 2017
Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing […].
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Influitive
JUNE 16, 2017
I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.
Customer Experience Matrix
JUNE 10, 2017
I spent the latter part of last week still in Las Vegas, switching to the client conference for Cheetah Digital , the newly-renamed spinoff of Experian’s Cross Channel Marketing division. Mercifully, this was at a relatively humane venue, the big advantage being I could get from my hotel room to the conference sessions without walking through the casino floor or a massive shopping mall.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ViewPoint
JUNE 15, 2017
Some companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone. If the raw lead count is high but there is a mere trickle going to the salespeople, you have a substantial problem. You are: Delaying talking to buyers and reducing your chances of making the sale by 50%, because salespeople, on average, aren’t getting the leads until weeks after they’re created.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JUNE 13, 2017
I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day. We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us.
Contently
JUNE 12, 2017
Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.
Tomorrow People
JUNE 15, 2017
Blogs: they are difficult, time-consuming and very manual. So what's the solution? Automating them of course! This blog will show you how to master this and end all of your problems with blogs once and for all.
Marketing Insider Group
JUNE 15, 2017
Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JUNE 16, 2017
This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings, then you should take note because this novel concept can really be the future of having efficient meetings where the ideas flow as you walk and talk. This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept.
KoMarketing Associates
JUNE 14, 2017
B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.
Convince & Convert
JUNE 14, 2017
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.
Marketing Insider Group
JUNE 13, 2017
Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JUNE 14, 2017
We’ve seen data recently– reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. That seems unlikely. Instead, I think it’s a result of how easy it is to pop into and out of various digital channels.
KoMarketing Associates
JUNE 13, 2017
In the past year, a number of KoMarketing clients have come to us looking for assistance in creating a standout infographic. And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space.
Tomorrow People
JUNE 13, 2017
Creating compelling content is hard work, but it's one of the most valuable investments you can make in your site.
Marketing Insider Group
JUNE 12, 2017
Did you know that AI can predict your personality traits better than your spouse of partner, your friend, even your family? That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV. More than 4,000 Business and IT leaders came together to understand […]. The post The Role of AI in The Future of Marketing appeared first on Marketing Insider Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
JUNE 12, 2017
Too often, we hear stories of depressed billionaires, suicidal pop stars, and burned out CEOs. All of which beg the question: how can someone be so successful yet so unhappy? Society is to blame for this. We live in a world that glorifies the rich and famous, that prizes wealth over wisdom, fame over fulfillment, and power over purpose. Jobs says we have it all wrong.
KoMarketing Associates
JUNE 12, 2017
As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.
Contently
JUNE 13, 2017
Across the UK, automation is taking over. Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. That push is all about relevance.
Marketing Insider Group
JUNE 14, 2017
Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn. When the marketer, whether it is you or another agency, loses the passion for […]. The post Lazy Content Marketing Does Not Inspire the Masses appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Biznology
JUNE 15, 2017
These days, everybody has a plan to transform his or her business. Big companies aim to make the way they deliver services and products and how they interact with customers more digitized and more consumer-oriented. This increasing trend focusing on changing, improving, and radically transforming a business denotes a growing awareness about how society has been evolving and has been affected by innovation coming from different areas, such as technology and digital. .
Adobe Experience Cloud Blog
JUNE 14, 2017
Sometimes there is no better feeling than coming home after a long day to your furry friend. Maybe this? No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1.
Influitive
JUNE 13, 2017
As content marketers, we know that to create top-notch content, we have to know our audiences intimately—their hopes, their fears, the things that drive them absolutely nuts. Why else would we invest so much time interviewing customers, surveying them, and creating buyer personas? According to Forbes, getting right inside your customers’ minds is the key to.
Marketing Insider Group
JUNE 13, 2017
The CMO role has always been viewed with a sense of both awe as well as some ‘I’m-glad-it’s-you-and-not-me’ mentality. Sure, the role of chief marketing officer is designed for those who embrace complex challenges and are invigorated rather than broken down by stress. Those who sign up tend to value grit and the ability to […]. The post 3 Common Leadership Mistakes CMOs Make appeared first on Marketing Insider Group.
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Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Oktopost
JUNE 13, 2017
As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.
Adobe Experience Cloud Blog
JUNE 15, 2017
First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”.
Contently
JUNE 14, 2017
Near the top of the homepage on Wells Fargo’s website, there’s a box that reads: “Working hard to earn your trust.” That trust has been put to the test over the last year, after news broke that thousands of employees had opened millions of unauthorized account, forcing customers to pay illegitimate fees. Since then, Wells Fargo has been on the rebound, focusing on using technology to shape its customer service.
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