Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. Steps To Executing A Content Strategy. Follow the people who follow you on Twitter. MORE >>

At LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to extract maximum benefits from investments in social media. Sometimes. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channels MORE >>

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah. Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). There is also an unrelated 12-month-old baby from another unwed mother being raised in this household. started working with Elijah through an organization called Amachi , which pairs adult role models with at-risk kids who have at least one parent in prison. Elijah’s ” I asked? MORE >>

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. So, what do you want from Marketing?” I asked the gathered salespeople. Don’t hold back; tell me like it is. Don’t be shy; open up and let me have it.” And that is how the conversation went with me saying very little for the next hour. It’s interesting…ask salespeople their opinions about a marketing campaign, copy, creative, or any number of marketing’s creative options and you’ll hear very little. We want qualified leads.”. MORE >>

by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. We wanted to package a few of the choicest charts on email marketing here. You’ll probably want to print these out and keep them near your desk, or email them to colleagues. More Emails Don’t Mean More Click-Throughs. Well, no. MORE >>