Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Trending Sources

5 Charts That Could Change Your Email Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. Make it Work for the Weekend.

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6 Steps To Executing A Content Strategy

B2B Marketing Insider

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. They dump this list into their database.

The kid who wanted a door for Christmas

grow - Practical Marketing Solutions

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah. Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). Elijah’s father was murdered when he was two. Elijah is fortunate in many ways.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

4 Ways of Measuring Marketing ROI

It's All About Revenue

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing  63% of  CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. What exactly constitutes a good ROI result?

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers. Newsletter or email marketers. Photo by Thai Jasmine on Flickr.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

16 Slides On The Future Of Digital

B2B Marketing Insider

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic.

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Does it pay to be honest on Twitter?

grow - Practical Marketing Solutions

Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers , 20,000 followers , etc. Last week I hit 50,000 followers so I thought I would reflect on one of the philosophical issues I’m dealing with. Please welcome him.”

Emails That Say Thanks Get More Opens, Clicks [CHART]

It's All About Revenue

by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. took a look at about 875 million email sends looking for use of the word “Thanks” or “ Thank You ” in the subject line.  I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? My take on this?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Steps to Generate Leads Online with Content

Synecore

The Internet is awash with content, some good, some bad, and some downright ugly. In this veritable maelstrom of information, how can brands use content to form connections that matter? Here is a useful six-step approach you can follow to generate leads online with content. Prospects and clients have one thing in common- they’re human beings with human motivations. Don’t forget this.

How LinkedIn Company Pages Work Like Magic for B2B Marketers

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

I have a “healthy impatience.” ” Most successful business people do. But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. You have to work hard and have A LOT of patience. Last month, I had more page views than in my entire first year of blogging. A lot more. Patient. Take risks.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

A Salesperson's Wishes from Marketing

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, what do you want from Marketing?” I asked the gathered salespeople. Don’t hold back; tell me like it is. Don’t be shy; open up and let me have it.” Webinar attendees aren’t leads; get me leads.”. What gives?

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Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. I am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. So how would I recommend using Hootsuite and what are some of the key features to use? There is no better way to manage your posts then using the bulk scheduler.

Dennis Crowley discusses foursquare and social

Ad Your Comment Here

Dennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going. From the Field Interviews News Social Media Dennis Crowley foursquare SXSW

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social media sells process, not product

Biznology

Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. How, you ask? Are you kidding me? Are you too corporate? OK, now do it.

17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

Hubspot

Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 17 Motivational Quotes to Honor Zig Ziglar.

Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing Too Many Project Deadlines? Spending Too Much $$ on Software Maintenance? Frustrated with Poor Application Performance?

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The Straight Dope On List Vendors

Sales Prospecting Perspectives

A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Of course I've been down this road a million times and typically I'll go the standard route and attempt to work through the traditional list vendors out there, but I only ended up netting about 500 total names. Then I went to a company that specialized in public service, but they could only provide nothing more than the chief of police and main number to call and no email. Plus they could only provide me the data on cd-rom, yikes! Bad move. I'll pass. Once again I passed.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How do I avoid unsubscribes?

Biznology

Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He is afraid that once he starts selling, he will get a slew of unsubscribes.

13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right? just keep clicking. Meeting.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. You can determine if a trade show is worth the investment.

3 Skills That Transcend Sales Titles

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. It doesn’t matter if you’re a business development rep, an inside sales rep, an outside sales rep, a minor accounts manager or a major accounts manager, there are skills that you need to be successful at every level of your sales career. Now, sure, there’s a ton of skills that you can list along with the ones I’m about to, but I’m a firm believer that if you possess the following, you’re limitless in terms of where your career can take you. Prospecting.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Three Digital Marketing Musts This Holiday Season

Biznology

Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into  Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. Give gifts. Jump on the bandwagon.

The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. 11) Promoted Updates.

How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Photo credit: Aray Chen). If you haven’t noticed, Windmill Networking has become a community blogging platform with contributions from those that I consider true thought leaders in their fields. Take our Google Plus contributor, Mark Traphagen , for example. Benefits? Disadvantages?

The Online Community Content Map – Part One

Leader Networks

Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond of saying , people come for content but stay for community. However, if online community management shares too much content of marginal value, members can be overwhelmed and distracted. Community management hasn’t stopped to ask the “So what?”

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Seeing Past Internet Marketing Silos

Biznology

Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. On either side of you are fields. They can be fields of whatever you want them to be but remember where you are. It’s a classic farmhouse.

10 Businesses We Admire for Brilliant Global Marketing

Hubspot

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook. No longer is global reach reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened social media and community managers. Airbnb is the Craigslist of apartment rentals.

Content Marketing is Not More Content Output

Industrial Marketing Today

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing B2B Content marketing Inbound Marketing Industrial Marketing

Visual Gold! The New Revolution of Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Agile marketing and the need for speed

Biznology

Photo credit: Wikipedia. Some of you know that my second book is called  Do It Wrong Quickly , and this post is about the  quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. That experimental approach is the essence of agile marketing,  a term not yet in use when I wrote my book. Simple.