Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Trending Sources

The Big Content Marketing Fail: How Much Content Do You Need?


This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. They dump this list into their database.

The kid who wanted a door for Christmas

grow - Practical Marketing Solutions

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah. Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). Elijah’s father was murdered when he was two. Elijah is fortunate in many ways.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers. Newsletter or email marketers. Photo by Thai Jasmine on Flickr.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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6 Steps to Generate Leads Online with Content


The Internet is awash with content, some good, some bad, and some downright ugly. In this veritable maelstrom of information, how can brands use content to form connections that matter? Here is a useful six-step approach you can follow to generate leads online with content. Prospects and clients have one thing in common- they’re human beings with human motivations. Don’t forget this.

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. I am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. So how would I recommend using Hootsuite and what are some of the key features to use? There is no better way to manage your posts then using the bulk scheduler.

4 Ways of Measuring Marketing ROI

It's All About Revenue

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing  63% of  CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. What exactly constitutes a good ROI result?

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

I have a “healthy impatience.” ” Most successful business people do. But that is not necessarily an ideal quality to have as a beginning blogger! Blogging success does not arrive at your doorstep wrapped up in a pretty bow. You have to work hard and have A LOT of patience. Last month, I had more page views than in my entire first year of blogging. A lot more. Patient. Take risks.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

16 Slides On The Future Of Digital

B2B Marketing Insider

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

Seven of the Best Guides to Marketing with Pinterest of 2012


While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

Dennis Crowley discusses foursquare and social

Ad Your Comment Here

Dennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going. From the Field Interviews News Social Media Dennis Crowley foursquare SXSW

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing Too Many Project Deadlines? Spending Too Much $$ on Software Maintenance? Frustrated with Poor Application Performance?

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The Straight Dope On List Vendors

Sales Prospecting Perspectives

A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Of course I've been down this road a million times and typically I'll go the standard route and attempt to work through the traditional list vendors out there, but I only ended up netting about 500 total names. Then I went to a company that specialized in public service, but they could only provide nothing more than the chief of police and main number to call and no email. Plus they could only provide me the data on cd-rom, yikes! Bad move. I'll pass. Once again I passed.

17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar


Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 17 Motivational Quotes to Honor Zig Ziglar.

Content Marketing is Not More Content Output

Industrial Marketing Today

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing B2B Content marketing Inbound Marketing Industrial Marketing

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How do I avoid unsubscribes?


Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. He is afraid that once he starts selling, he will get a slew of unsubscribes.

Emails That Say Thanks Get More Opens, Clicks [CHART]

It's All About Revenue

by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. took a look at about 875 million email sends looking for use of the word “Thanks” or “ Thank You ” in the subject line.  I am pleased to see that good old fashioned etiquette is still a best practice! Why should we say thank you more often? My take on this?

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13 Hilarious Examples of Truly Awful Stock Photography


Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right? just keep clicking. Meeting.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems. Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Three Digital Marketing Musts This Holiday Season


Photo credit: The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into  Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. Give gifts. Jump on the bandwagon.

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Visual Gold! The New Revolution of Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.

The 16 Most Important Social Media Updates of 2012


In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. 11) Promoted Updates.

How LinkedIn Company Pages Work Like Magic for B2B Marketers

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Seeing Past Internet Marketing Silos


Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. On either side of you are fields. They can be fields of whatever you want them to be but remember where you are. It’s a classic farmhouse.

A Salesperson's Wishes from Marketing


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, what do you want from Marketing?” I asked the gathered salespeople. Don’t hold back; tell me like it is. Don’t be shy; open up and let me have it.” Webinar attendees aren’t leads; get me leads.”. What gives?

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]


If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.”. And even if you’re not spending budget on Facebook or Twitter, remember: Time is money, and you’re probably spending a significant amount of time. UpM (Unlikes-per-Month). LpD (Links-per-Day).

How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Photo credit: Aray Chen). If you haven’t noticed, Windmill Networking has become a community blogging platform with contributions from those that I consider true thought leaders in their fields. Take our Google Plus contributor, Mark Traphagen , for example. Benefits? Disadvantages?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.