Sat.Feb 07, 2015 - Fri.Feb 13, 2015

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The month in #mrx

Savanta

'Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds. The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month. “Finally”, I thought, “research is quite a cool industry to be in” But my joy was short-lived (although I still maintain that research is c

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Why Social Media Doesn't Work [PowerViews LIVE Highlights]

ViewPoint

'On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? It’s everywhere!” This is true. Marketing organizations today are using social media for business purposes—more now than ever before.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

'It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

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29 Amazing Content Marketing Quotes To Inspire You

Marketing Insider Group

'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Misalignment of Marketing Priorities

ANNUITAS

'In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.

More Trending

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B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

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Wikipedia Management for Dummies

Biznology

'While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. “Why should I?,” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.̶

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used.

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More Tactics Do Not Equal More Success

ANNUITAS

'How many campaigns do you have planned for 2015? According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. The problem is, tactical campaigns are not highly effective. Campaigns are specific actions, generally focused on promoting one asset or event to a certain group with an expected outcome.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

'Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally.

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Digital marketing is about bravery

Biznology

'I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. But the longer I teach people about digital marketing, the less I think that digital marketing success revolves around knowledge.

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Crowdsource Your Way to the Best Landing Page

Convince & Convert

'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

'To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#BADMarketing at the Subway

Crimson Marketing

'Read the fine print – this is an ad for funeral services. #BADMarketing . Image: Courtesy of Adweek . The post #BADMarketing at the Subway appeared first on.

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B2B data decay and list rental – buyer beware!

Biznology

'Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree.

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It’s Time to Own Your Social Community

Convince & Convert

'The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe.

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How To Boost Conversions With Personalized Remarketing

Adobe Experience Cloud Blog

'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Create A Website Your Clients Will Love

EMagine B2B Blog

'We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong. That’s why eMagine believes in doing it right, the first time. Our unmatched experience in B2B, Healthcare, High-Tech, Professional Services and Manufacturing has helped us launch over 1,200 successful projects in the last 15+ years.

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Internal Social Business for Leaders series: 3. Be yourself

Biznology

'This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. We’re at the point where you are probably asking: “what now?” Don’t worry, here’s where the fun begins. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.

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Are You Looking at the Best Marketing Metrics?

Convince & Convert

'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.

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The Definitive Guide To Lead Nurturing

Adobe Experience Cloud Blog

'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Valentine’s Day Cards For The Digital Marketer In Your Life

EMagine B2B Blog

'Valentine’s Day is almost upon us, and what better way to tell that special marketing nerd in your life that you love them with marketing e-cards just for them! I mean is there really another way to a marketer’s heart than great content, high rankings and lead generation? Last but not least, I can’t take credit for this one. But this post wouldn’t be complete without this classic….

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CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”

LEADership

'7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. While some have revolutionary ideas that bring us to the edge of our seats, others make us sink back into our seats and think, “Gosh, we totally forgot about that!” In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See.

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Content Marketing Is Killing Our Most Important Words

Convince & Convert

'Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.

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[Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services

Adobe Experience Cloud Blog

'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. Chances are, you’ve turned to your network of friends to ask for recommendations on where to turn to get a car or house loan.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 ways marketers can drive customer retention to achieve growth

SugarCRM

'The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion.

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What You Can Do When Traditional Sales Advice Fails

Hinge Marketing

'If you’ve been in the consulting business even a short time, you’ve probably heard about someone who thought a sale was in the bag only to lose it at the last minute. The story may sound familiar: The proposal was insightful, reflecting a true picture of the client’s situation, and the expected value of the project made the decision a no-brainer.

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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

'Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This. Trust the Locals. Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered d

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