Smashmouth Marketing

SEPTEMBER 2, 2008

Times have changed from my first stag party in 1986. Back then it was 40-50 guys and some debauchery. This time just a nice close crew of family and friends at Burton's Grill for thick juicy rib eyes. Gotta love the man thing tradition. Women have showers, shopping for a dress, shopping for accessories, day at the spa, it goes on. Guys can have beer and meat and be happy with that.

Tagging 100

Tagging 100

readwrite

SEPTEMBER 4, 2008

Microsoft ran its first commercial with Bill Gates and Jerry Seinfeld on NBC this afternoon, to mixed reviews. Seinfeld will reportedly take home $10 million for his part of the $300 million “Windows Not Walls” ad campaign. Does that seem like money well spent so far? Below you’ll find the commercial and two opposing opinions about it from members of the ReadWriteWeb team.

Opinions 40

Opinions Paid Search Agency Ads Advertising Agencies 40

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.

Social Media 20

Social Media Practices Media Wiki 20

Customer Experience Matrix

SEPTEMBER 5, 2008

I have mostly been focused this week on formats for the new Demand Generation Guide. Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Smashmouth Marketing

AUGUST 30, 2008

Linda and I are members of the Groundwork Lawrence CSA and typically have more fresh veggies and fruit from local Farmer Dave , but occaisionally by Saturday we are jonesing for another couple tomatoes, or something the coop shipment was lacking (for whatever reason this summer we didn't get alot of zucchini and summer squash). So we head over to the Andover Farmers Market.

Vendors 100

Vendors Tagging Marketing Practices 100

WebMarketCentral

SEPTEMBER 4, 2008

How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 4, 2008

If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here's a research project you may want to participate in. SharedVue Marketing Technologies is looking for channel marketers to take a brief on-line survey about their pain points regarding channel marketing programs.

Customer Surveys 20

Customer Surveys Advertising Channels Marketing & Strategy Paid Search Agency 20

WebMarketCentral

SEPTEMBER 2, 2008

Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program. Want a cooler, easier way to show them the data? This may be your answer. There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

Wondering Out Loud

SEPTEMBER 2, 2008

The race is heating up and allegations of playing the race card are flying fast and furious. . On the Obama side, supporters are claiming McCain and his supporters are replacing the racist “uppity&# with code when they say Obama is &# arrogant, “presumptuous&# , and “getting ahead of himself&#. . On the other side of the fight, McCain supporters accuse of Obama of throwing the first card when, several times in one day, he said, and I’m paraphrasing here [emphasis added]:

Paid Search Agency 40

Paid Search Agency Press Tagging Campaigns 40

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales