Sat.Sep 12, 2009 - Fri.Sep 18, 2009

Trending Sources

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case.

Six Steps to Content Marketing Execution Success

Junta 42

Just finished this last post on content strategy before content marketing , then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when it comes to success. Let's take these steps and relate them to our content marketing efforts. Attitude. Approach. Goals. Strategy. Tactics. Execution. Note that Seth puts execution last. Many marketers focus on the execution of the marketing program first, without looking at the previous five points (hard to believe, I know). You have to as well.

Why Being Visual Can Bring Beautiful Business Results

Content Marketing Today

Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well.

Direct Mail, Email, and the "Teaser" Concept

Digital Body Language

Email and Direct Mail are very different marketing media types for B2B marketers. However, there are always lessons to be learned from one media type that can be applied to others. In Direct Mail, a lot of thinking goes into the "teaser" to get people to open the envelope. What do I need to do? Where do I need to go or to click? When should I do this? Is there any reason it's urgent?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

More Trending

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers. Read the FTC guidelines.

You're Asking Too Much of Our Relationship!

Savvy B2B Marketing

Requiring registration in exchange for a download is a hot topic of debate these days. David Meerman Scott advocates banishing registration , believing companies will fare better by letting their thoughts and ideas go viral. On the other hand, as C. Collect incremental information I'm a proponent of collecting incremental information during each successive interaction with a prospect.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Outbound marketers live off of lists. It's like candy to a kid. Work through them.

Social Media, Demand Generation, and the Evolution of Marketing

Digital Body Language

The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to measure it. To help with that discussion, Mike Volpe ( @mvolpe ) from Hubspot, Craig Rosenberg ( @funnelholic ) from The Funnelholic, and I got together on a web cast to discuss the topic.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Lead Generation Data: Converting leads to pipeline revenue is biggest issue for marketers

B2B Lead Generation Blog

I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised. View poll data here. As a result the sales cycle is getting even longer. What still needs to be improved?

The Kanye “Disaster” Beyond MTV

Savvy B2B Marketing

I don't watch MTV. didn't see the VMAs (video music awards) live. Still, I couldn't avoid the onslaught of mainstream and online media coverage that followed Kanye West's grossly inappropriate interruption of Taylor Swift's acceptance speech. Drama like that has a way of making the rounds. Shortly after the VMA scene, Kanye appears on the premier episode of the new Jay Leno show. Seriously. please.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media and link building. Outbound marketers live off of lists. It's like candy to a kid. Work through them.

Brand guidelines not fit for purpose

Beyond

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. They are nice, shiny, well produced documents. Look great in print. But I'm looking for guidance on how we use the brands for online projects we're planning. And nope, there's nothing there. It's completely absent. It doesn't appear seem to have been considered at all.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. You are a hero. But where is the productivity? It’s almost like answering 1 out of every 100 emails!

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

Connect the Docs

I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena. Rebel is a regular contributor to our ClickInsights B2B Experts Interview Series and her guest post today focuses on Powering Momentous Market Launches. Rebel Brown. Rebel Brown's Guest Post.

Power Past that Press Release

Savvy B2B Marketing

Looking to get more bang for your buck when you announce your new product or service? The Savvy Sisters welcomes Rebel Brown , who shares an innovative approach to launches. Launches are one of the most important areas of marketing responsibility. Giving our product or company the perfect market introduction is the first step toward a successful revenue stream. Interested? Just the opposite.

Marketing Automation for SMB Organizations

Digital Body Language

Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager. It can often be hard to find the quick wins that will give you more free time in your day while making you a hero with your management team and your sales team. Heather knows what she's talking about, as she heads up our SMB customer success team.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing.

Free eBook: RollingThunder, Powering Momentous Market Launches

Phoenix Rising

This eBook shares the transformational thinking behind Rolling Thunder along with practical examples of each step along the way. You'll learn how to create and execute a Rolling Thunder launch of your own. The key phases of a Rolling Thunder launch and how to maximize each for your launch. The power of a whisper and how to grow that whisper into a roar. Get Your FREE eBook here.

Power Past that Press Release

Savvy B2B Marketing

Looking to get more bang for your buck when you announce your new product or service? The Savvy Sisters welcomes Rebel Brown , who shares an innovative approach to launches. Launches are one of the most important areas of marketing responsibility. Giving our product or company the perfect market introduction is the first step toward a successful revenue stream. Interested? Just the opposite.

{grow} is moving!

grow - Practical Marketing Solutions

Please note that my blog is moving over the weekend and this will be the last blog post at this address. The new address is: www.businessesGROW.com/blog I am moving to a new Internet services provider and to the Wordpress platform. I'm hoping this will enable more flexibility and options for the blog. have big ideas! : ) Thanks so much for your support. See you Monday!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that that it’s hard to know where to place your bets. We need to dig deeper to start to make meaningful comparisons. What is a relationship model? Engage.

Website grader – what’s your score

Bungalo

I’ve added a new associate to my universe of marketing experts and partners – Sam Beamond. Sam and I met for coffee this morning at the Dunn Bros, just to get acquainted. I was eager to pick his brain about search engine optimization and web analytics. We talked about a number of different ways we’ve been successful increasing traffic for clients — he’s really into the coding and development, and my focus is more usability, customer experience and content. So I think we will have opportunities to partner together. Bungalo Group can help.

Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sales Lead Insights

I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. How to convince your boss (or the CEO) to let you run tests. What to test (and what not to bother testing). The live webinar takes place next Thursday Sept 24th at 2pm/11am. Here’s your sign up link: [link]. Yes, you may share this with colleagues.). See you there!

The lamest excuses to avoid social media marketing

grow - Practical Marketing Solutions

Today my schizophrenic journey into B2B and social media takes yet another twist. In part one we looked at how the social web can play a role even in "extreme" B2B sales situations. Part 2 explained that, in some situations, the time may not be right for engagement. Now, in this final installment, let's look at the LAME EXCUSES you might be hearing in the workplace. I've really heard 'em.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that that it’s hard to know where to place your bets. We need to dig deeper to start to make meaningful comparisons. What is a relationship model? Engage.

Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social. Disclosure: I am a consultant to Acxiom, although I had nothing to do with this product). So Acxiom has taken its own database of more than 500 million email addresses and found the connections for each. Relevance-X includes two other components.

New Ebook – 65 Tips on B2B Demand Generation

The Point

Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.].

Five reasons B2B companies should reject social media marketing

grow - Practical Marketing Solutions

In yesterday’s post , I demonstrated that even in the case of the most extreme B2B sales situation (one customer, long sales cycle, few competitors), there could be a place for social media marketing. Today I’ll tell you why it isn't that simple. This has been quite apparent in B2B where hard-dollar social media successes have been few and far between, despite a lot of hype. Will it hurt me?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.