Customer Experience Matrix

JANUARY 31, 2008

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software.

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Wikipedia API Marketing Management Training 120

markempa

JANUARY 28, 2008

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.

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Lead Nurturing Leads Lead Marketing Qualified Leads 120

Buzz Marketing for Technology

JANUARY 27, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 116

Blogger Copyright Buzz Privacy 116

Anything Goes Marketing

JANUARY 27, 2008

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Email Subject Line Tips: Use Personalization and Search Engine Optimization I can blog about keeping your subject lines short but you already know that and I just reminded you. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amaz

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

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WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Here's our conversation. WebMarketCentral (WMC): What did you do before Marketing Interactions?

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einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help

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SEO Wiki Best Practices Allocation 20