Sat.Jul 02, 2011 - Fri.Jul 08, 2011

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Reinventing Marketing at GE

The Effective Marketer

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. And I’m not talking in number of people (they had 2,500 marketers a the time), but in its role related to strategic decisions, branding, and overall market direction.

Planning 192
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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. The site I have to admit is so easy to use it’s addictive; within seconds of registering you are affecting the world of radio, as we know it – “rocketing” songs to the top and “bombing” songs to the bottom of the list.

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Hi, my name is Frank and I am an Internet marketer

Biznology

Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It's an interesting crowd that is obviously not used to being around actual people very often. In fact, they have a pasty-white look to most of them--they don't even seem to get outside of their dark offices all that frequently.

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5 Questions on Social Media With Michael Brenner

Marketing Insider Group

Recently Renee DeCoskey , one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media. 1. How did you get your start in the industry?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

Image by eliazar via Flickr. About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Way

More Trending

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All SEO Service Providers Are Not Created Equal

Biznology

Image via Wikipedia. by Nick Stamoulis. Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days. In order to achieve sales or lead generation goals of a Web site, that Web site first needs to be found by target audience members. Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer.

SEO 171
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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166
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7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.

Tips 141
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Six Tips for Effective Editorial Advisory Boards

B2B Memes

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. Having worked for many years with editorial boards, I share his appreciation for them. But while I second his advice, I do so with a few words of caution.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

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How a Freelance Writer Can Help Solve Marcom Project Issues

WriteSpark

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. Project delays or dissatisfaction with the drafts that have been developed so far. A review process that only seems to sidetrack the project instead of moving it forward.

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Does the Internet allow more differentiation?

Biznology

Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. The most recent example to cross my inbox is from restaurant chain Buca di Beppo.

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3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

All communication channels have limitations. 1. Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

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How a Freelance Writer Can Help Solve Marcom Project Issues

WriteSpark

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. Project delays or dissatisfaction with the drafts that have been developed so far. A review process that only seems to sidetrack the project instead of moving it forward.

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It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147
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The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25%

ANNUITAS

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. Grand Rapids, MI – July 7, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that long-time and valued client, USA Financial, has been named in DemandGen Report’s third annual Sales & Marketing Alignment Awards.

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Schemas, microformats, rich snippets, and SEO

Biznology

Image via Wikipedia. If you don't know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages with HTML and hope for the best. Now schemas have been defined using microformats that produce rich snippets for your search results. If that sounds like a mouthful, then you should be boning up on the latest markup geekiness that Google has in store for you.

SEO 97
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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in.

Lock-In 101
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Adobe Experience Cloud Blog

by Maria Pergolino One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next. “Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. It is rare to find explicit calls to action (C2A) on these sites.

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So what’s a QR code, and why should you care?

EMagine B2B Blog

You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day. If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer. The QR stands for [.].

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8 B2B Content Marketing Blunders & How to Avoid Them

MLT Creative

B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. Unfortunately, potential mistakes and missteps abound, but content marketing best practices will put your program on the right track. ALL TALK, NO ACTION : A blog post that ends without an inviting call to action is like a song that ends on the wrong note.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Panning For Gold: Capturing the Sales Leads You Really Want

Adobe Experience Cloud Blog

by Carol Fox In 1848, people flocked to California in search of gold. They initially used the panning technique to separate gold from dirt and gravel found on the riverbank. But competition was fierce, and not everyone made money. In fact, it’s estimated that only 1 in 20 left with more than when they arrived. Today’s marketers are faced with similar challenges to California’s gold-seekers.

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IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global

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40 Brilliant Work Hacks to Improve Your Marketing Productivity

Hubspot

A marketer's day is littered with distractions. In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. Not to mention the bajillion office distractions at any given moment. So.why not hack it ?!