Sat.Jul 02, 2011 - Fri.Jul 08, 2011

Trending Sources

Social Media Metrics: Jim Sterne on why, what and how to measure


In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. They want a piece of everyone’s pie. How Is It Different?

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

Image by eliazar via Flickr. About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.    Cooper barely survived the bust - and I am glad it did.  Follow @TonyZambito.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. Here Chris Koch , the Associate VP of Research and Thought Leadership for ITSMA , shares insights into key points from the report. 1. Why is it important for organizations to adopt this approach?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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Savvy Week in Review - July 8

Savvy B2B Marketing

With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend! The 7 Rules Of Viral Videos You Probably Shouldn't Share With Your Boss by @drewneisser via @fastcompany.

8 Reasons Why B2B Social Media is Easier than B2C

Social Media B2B

Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space.  Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. It’s driven by relationships. B2C marketing is largely based on a product and its price. It tends to be a more impulsive or emotional buying decision than B2B.

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Avoiding Zero Value Efforts in Social Media


If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line? How many of those fans are customers? Business Objectives. Thinking in Terms of Measurement.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The population is evenly divided between thinkers and feelers. Both process information carefully. Digg this!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Speaks: Money-Saving Content Development Tips

Savvy B2B Marketing

Content marketing is the "it" thing these days. We're not surprised. As content creators, we've always known that providing valuable information is the best way to a prospect's heart. The challenge for many companies, however, is the expense of creating all this great content. Whether you're allocating internal resources or outsourcing, winning content comes at a cost.

Reinventing Marketing at GE

The Effective Marketer

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. The goal at GE was to transform marketing from a support function to an active player in driving revenue. Marketing as a Function. Principles.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. In fact recently two radio stations have been completely taken over by Jelli progamming! For example – 94.5

Shortening Sales Cycles By Focussing On The Social Buying Process


One of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. Or better: it speeds up the buying process. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. And trust is a crucial element in the purchasing decision. Shortening the [.]. sales cycles social buying process word-of-mout

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Social media and the end of empathy

grow - Practical Marketing Solutions

Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Well I didn’t use this for the halibut.  There is a very relevant story with a lot of marketing mussel. story on a grand scale, you might say. We were going to shut his plant down, maybe for weeks. Yes, businesses used to do that kind of thing.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. An emotional connection is forged when your reader experiences being on the same ‘wave length’ as you. This can be done several ways. Here are my. Agree?

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. StumbleUpon.

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The Social Dimension of Language, Content and Trust


The power of words and images is stronger than most marketers imagine. Words and images are a crucial part of what we call content. We know that content is essential in all forms of digital marketing, conversion and conversation. And we know that in the multichannel social media age, where customer-centricity should rule, the importance [.]. Blog Connected marketing Content marketing content conversion emotional needs language social identity trust

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Blogging and your moment of truth

grow - Practical Marketing Solutions

You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording. Here is what he said: “When you record live music … that’s it … everything leads to this. All the practice, all the other gigs, everything you’ve ever done, comes down to today. 

10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap social media social media news

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Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1. Align marketing spend and campaigns to closed deals. Close the loop and tie the two together. 2. Take action. 

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Does privacy exist in a world of social networks and sharing?


We are the connected generation. Thanks to our ever-present mobile devices we are always ‘on’ and connected. This allows us to capture a record of all the great things we do, and share our experiences, our recommendations and our memorable moments with friends, colleagues and the world at large, through the medium of popular social networks like Facebook, Twitter, and Yelp. We broadcast these moments out to the rest of the world. We let others share in our passions and see the details of our daily lives. But is privacy really the issue? News & Notes

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

HOW TO: Manage Your Online Reputation Using SEO

Fearless Competitor

Wacky News of the Week: Manage Your Online Reputation. Some of you may know that I was profiled in the book, Get Back to Work Faster , so I know a bit about managing your online presence. Trust was destroyed when she shared something that she undoubtedly knew would hurt me badly. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started. Step 1: See Where You Stand.

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery. This has led to a snapback in hardware spending in both 2010 (12.1% 419 11.7 846 6.6

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully catapulted their clients and firms to new heights. According to Peter H. than ever before. From: Ludvikplus  | June 22, 2011.

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It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. Beliefs are not absolute. Desire.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&# Jeff Ogden, President, Find New Customers. Jeff Ernst, Principal Analyst, Forrester Research. Cambridge, Mass.— Editor’s note: Almost 1/2 cannot create customer-focused content. ). What do you think? FastCompany blogger.

Thoughts about Google Plus to Inspire B2B Adoption

Social Media B2B

As a preview to its launch of Google Plus last week, Google launched the +1 button last month. In my post at the time, I wrote that one of the biggest problems for the use of the recommendation button for B2B companies was its reliance on people’s Google network, not their professional network. This network exists in their work email and LinkedIn network. offered a suggestion to bring business network relevance to the search benefit of +1. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. from Chris Brogan.

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Why Smart Marketers Think Like Manufacturers

B2B Lead Blog

Tweet Lead generation has a lot more to do with manufacturing than you might suspect.  After all, marketers are “manufacturin g” a conversation with customers and prospects.  Some of that conversation is mass-customized through communication like personalized email and landing pages.  Other parts of the conversation occur in sales or the teleprospecting operation. Conversion. Unit Revenue.

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The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. Benefits of Facebook Insights For Websites.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.