Buzz Marketing for Technology
SEPTEMBER 22, 2010
I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.
Webbiquity
SEPTEMBER 21, 2010
“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery?
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Writing on the Web
SEPTEMBER 24, 2010
Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.
Tony Zambito
SEPTEMBER 22, 2010
Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service. Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasi
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Chris Koch
SEPTEMBER 24, 2010
I’m wondering if it’s time to take sales enablement away from marketing. What do I mean by sales enablement? I heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. We all know how sales enablement got started in B2B. Marketers helped salespeople put words to the insanely complex products and services they were trying to sell.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Writing on the Web
SEPTEMBER 23, 2010
How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) j
Smashmouth Marketing
SEPTEMBER 23, 2010
I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. One part of Seth's talk was on building a tribe. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win.
Customer Experience Matrix
SEPTEMBER 22, 2010
Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. (See my August 3 post for more details on Revenue Cycle Analytics.) I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association.
Webbiquity
SEPTEMBER 20, 2010
It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. If I test a product or service and don’t see value in it, I don’t write about it. I’d rather ignore something than have my honest, but harsh opinion permanently accessible online.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Writing on the Web
SEPTEMBER 20, 2010
The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes.
Convince & Convert
SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Develop a Social Media Strategy in 7 Steps August 20th, 2009 |Written By: Jay Baer | View Comments Tweet Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need
WriteSpark
SEPTEMBER 21, 2010
If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects? You may be better served by bringing in your own freelance writer to work with the agency, especially for certain situations and projects.
NuSpark Consulting
SEPTEMBER 19, 2010
There’s already been a myriad of articles, analysis, and opinion on how Google Instant may affect SEO, pay-per-click, and overall search behavior. I can imagine how many bloggers spent the night playing with Google Instant and writing about the experience to be the first one to offer an opinion. I thought I’d wait a few days. For those who don’t know what Google Instant is, or have an older browser, Google has implemented a new search option that’s based on a user’s … [ visit site to read
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Writing on the Web
SEPTEMBER 22, 2010
Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Positive , relief from a problem, benefits, imagine a better future.
Convince & Convert
SEPTEMBER 20, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you.
Tony Zambito
SEPTEMBER 20, 2010
Image by jordanfischer via Flickr. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service. Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with
WriteSpark
SEPTEMBER 21, 2010
If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects? You may be better served by bringing in your own freelance writer to work with the agency, especially for certain situations and projects.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
B2B Memes
SEPTEMBER 22, 2010
As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk.
Convince & Convert
SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One July 7th, 2010 |Written By: Katie Van Domelen | View Comments Tweet Guest post by Katie Van Domelen , the social media manager at Off Madison Ave i
Biznology
SEPTEMBER 24, 2010
Image by fredcavazza via Flickr. by Frank Reed. I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. Why? Well, this week I came across a report that was put together by Network Solutions and some folks from the University of Maryland and I was a little surprised by one chart in particul
The Effective Marketer
SEPTEMBER 20, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina.
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B2B Memes
SEPTEMBER 24, 2010
Photo by Jennifer Dickert. Though Wired has declared it dead , I think the Web has a future. I’m not so sure it will have a past. A while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As you pass backward through the abysm of time, all’s well until July 2005, when the monthly navigational links give out, and you have to keep pressing “older” over and over.
Convince & Convert
SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.
B2B Marketing Traction
SEPTEMBER 21, 2010
Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
Biznology
SEPTEMBER 22, 2010
Image by jonobacon via Flickr. Everyone knows what a great job the big boys do. Amazon, eBay--you can go down the list. All of these "born on the Web" companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things. Whenever they make a change, they see if more people are buying and decide whether the new way "woks" or not.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ANNUITAS
SEPTEMBER 21, 2010
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. During the course of this dialogue one of the participants made the following statement: “I guess I would add that neither lead nurturing nor marketing automation solves the core problem that most marketers actually have –
Convince & Convert
SEPTEMBER 20, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Crushing the Myth of B2B Social Media December 27th, 2009 |Written By: Jay Baer | View Comments Tweet In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media st
B2B Marketing Traction
SEPTEMBER 21, 2010
Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
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