PureB2B
OCTOBER 22, 2019
Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL). Without a well-done MQL, marketing’s generated leads would only crowd the marketing funnel, which would lead to even more problems down the line.
The Point
OCTOBER 22, 2019
Congratulations: your last email campaign generated a really high click-through rate. Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit? Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.
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Litmus
OCTOBER 24, 2019
Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Imagine you have a conversation with two different new acquaintances, and one remembers a detail you mentioned in your first chat.
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
OCTOBER 23, 2019
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
OCTOBER 23, 2019
Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business.
Zoominfo
OCTOBER 22, 2019
Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another.
Influitive
OCTOBER 25, 2019
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user […]. The post The 5 Stages of Customer Centric Design appeared first on Influitive.
Marketing Insider Group
OCTOBER 21, 2019
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
OCTOBER 22, 2019
As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy.
Zoominfo
OCTOBER 25, 2019
You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.
Marketing Craftmanship
OCTOBER 22, 2019
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you will be valued by clients, particularly in B2B businesses.
Marketing Insider Group
OCTOBER 23, 2019
If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
OCTOBER 21, 2019
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. Mantis Research and Buzzsumo recently published their annual “State of Original Research” report, and statistics showed that 94% of marketers agree that original research elevates a brand’s authority.
Zoominfo
OCTOBER 25, 2019
You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.
Influitive
OCTOBER 25, 2019
Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […]. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive.
Marketing Insider Group
OCTOBER 23, 2019
Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. Being able to execute these types of campaigns will increase customer conversion rates.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
OCTOBER 24, 2019
Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Merkle recently published the “Customer Engagement Report,” and most marketers (78%) said that they deliver a personalized customer experience via email utilizing customer data.
Zoominfo
OCTOBER 20, 2019
Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.
Roketto
OCTOBER 23, 2019
Oversaturation. Software issues. Clunky UI. Uninspiring UX. High churn rates. Low ROI. And everything in between. Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face.
Biznology
OCTOBER 25, 2019
Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering. When you have a CAD model on your hands, you get data for things like material properties, dimensions, manufacturing processes, and tolerance. Basically, you get freedom for advanced rendering and animation, while having some menial and annoying parts of the job basically given to you on a platter.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KoMarketing Associates
OCTOBER 23, 2019
Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. The Content Marketing Institute, in partnership with MarketingProfs and SiteCore, recently published the “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, and statistics showed that 87% of the “most successful” B2B content marketers ha
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.
Oktopost
OCTOBER 23, 2019
There is just over a week left in October, and the kickoff month to Q4 has been a good one so far. Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Here’s what you should know. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count.
Biznology
OCTOBER 23, 2019
The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. The first is drip campaigns. Drop emailing delivers sequenced messaging at specific intervals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
OCTOBER 21, 2019
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product video that’s received like Game of Thrones.
Content Marketing Institute
OCTOBER 22, 2019
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.
Engagio
OCTOBER 25, 2019
Imagine you’re playing football with the ball on your own 10-yard line. Since you have a lot of ground to cover to score a touchdown, you’ll probably call more passing plays, throwing the ball to your receivers downfield because you need to cover a lot of ground. However, your play calls change if you’re on the opponent’s 10-yard line. Your receivers won’t be running deep routes.
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