Sat.Nov 29, 2014 - Fri.Dec 05, 2014

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10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

'This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. 1.

SEO 206
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The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you. There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect.

Insiders

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Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. Collecting these elements together to create an integrated, cross-channel digital marketing system is a task that requires the right technology, processes, upper management endorsement, and leadership expertise.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

'When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update

KoMarketing Associates

'Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Instead, Facebook will focus on giving its users more content that they care about.

Promotion 191

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The #FAIL with Automation

ANNUITAS

'Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers. However, there is a downside to automation….

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. No matter how good your intuition, how prestigious of a business school you attended or how much marketing know-how you seemingly possess, if you think you can make marketing decisions in this day and age simply by “trusting your gut” alone, you’re in for a rude awakening.

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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

'Image via EladeManu. Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. It lacks energy. It lacks interest. It lacks a soul. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

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7 SEO Copywriting myths that will not die

Biznology

'Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. Like a virus, these bad tactics get passed around from person to person. The end result: companies are infected with bad information and do things the wrong way.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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There is More to Knowing Customers Than Big Data

ANNUITAS

'Are CMOs wasting their budgets on failed marketing initiatives? According to a recent Forbes Insight Study 69% of CEOs either agree or strongly agree they certainly are. The leading cause of this sentiment is a lack of customer insight. The study reports that 74% of CEOs have “limited insight” into how customers are engaging with their products and what their likes and dislikes are.

Studies 163
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#BADMarketing from Demeter

Crimson Marketing

'Smelling like a funeral home is also known as a “Pick-Me-Up” scent. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Demeter appeared first on.

Twitter 132
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How to Use Google Hangouts On Air to Run Your Next Webinar

Convince & Convert

'Email marketing and list building… We know we have to do it, but how much time do we really spend on it? This year I decided to make it a top priority in my business. As much as I love social media it moves fast and not every update gets seen. However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

'While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. The timeworn adage, “Think globally, act locally,” applies very well here.

PR 116
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

'Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. But, as I was researching the topic, I looked at a survey.

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Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest

Adobe Experience Cloud Blog

'Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.

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How to Use Predictive Content Analytics

Convince & Convert

'If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona.

Analytics 164
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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. This webinar was sponsored by Act On Software and featured four all-stars on our panel: Jeremiah Owyang ( @jowyang ), the Chief Catalyst and Founder of Crowd Companies; Renee Ducre ( @rducre ) the Global Director of Social Business Marketing for IBM; Charlie Treadwell ( @ctreadwell ), the Dire

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

'I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.] The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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5 Common Infographic Pitfalls to Avoid at All Costs

Adobe Experience Cloud Blog

'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Magazine, and 2) we use them to help describe how a product or service works.

Cost 105
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10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

'Image via BigStockPhoto.com. The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts: 1.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

'How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough.

Service 95
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketing Automation Is Like a DIY Home Improvement Project

SugarCRM

'The post Marketing Automation Is Like a DIY Home Improvement Project appeared first on Salesfusion.

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Black Friday and Cyber Monday Are Over. Now What?

Adobe Experience Cloud Blog

'Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open. Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV.

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Top 4 Digital Priorities for Higher Ed CMOs

Convince & Convert

'photo credit: matt.hintsa via cc. According to new research from Formstack , 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page out of the university CMO’s textbook with these 4 must-have digital priorities: 1.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

'Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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SiriusDecisions Interview - From Pitching Products to Selling Value

The ROI Guy

'Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. The Q&A discussions focused on the latest SiriusDecisions sales enablement research and why it is so important to review and adjust current sales enablement strategies and investments in order to be effective in 2015.

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The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation

MLT Creative

'Even if you still believe in Santa Claus, this gift doesn''t actually exist. The best path forward is to never quit learning. Failing is part of the process and sometimes the best way to learn. My purpose in writing this is to challenge the way you think about your marketing and encourage you to focus beyond your current array of products and services.

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ABC’s World News Tonight Debuts Facebook Newscast

Convince & Convert

'ABC World News Tonight with David Muir is debuting #?TheOneThing? Facecast, a one-minute newscast produced exclusively for Facebook. In the newscast, Muir shares a roundup of the top news stories and trending topics for the day in an abbreviated, snackable format. While ABC certainly is not the first news outlet to develop a newscast specifically for social media, what’s exciting about this initiative is the format, reach and what the combination reveals about success with Facebook video.

Facebook 157