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Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and. In Digital marketing trends, visual stuff social media enables easy access and understanding than monotonous text content. As we go through the impact of visual content on social media. There are so many kinds of visual content to be found on social media, stuff includes images, audio, video, animation, GIFs, graphics. 

Social media can be considered as a platform to have fun and entertainment with friends. Boost your social media profiles and expand your network with followers, likes, shares and etc. People believe that everything explored on social media is true. Social media has a huge impact on people’s lives, there 70% of teenagers felt that social media has impacted their lives positively. Here are the mind-blowing demographics of social platforms and the impact of visual stuff on it. 

Impact Of Visual Stuff In Numbers

Social Platforms

  • Social media has 7.6 billion social media accounts
  • Out of 7.7 billion world population, there are 3.500 billion active users on various social media.
  • The average time spent on social media is 142 minutes per day
  • 90% of retail businesses maintain more than two or more social accounts.

Impact of Visual stuff On YouTube 

  • YouTube consumes 300 hours of length of video every day 60 seconds
  • The average time spent on watching YouTube videos is 40 minutes
  • Videos on YouTube are watched for 1 billion hours by people which is greater than Netflix
  • YouTube serves content specially designed for children, more than 75% of parents in the U.S.A feed YouTube videos
  • Half of the YouTubers view How-to videos to learn from it.
Digital Marketing Trends

Impact of Visual Stuff on Facebook 

  • There are 60 billion text messages shared on Facebook messenger and Whatsapp
  • Facebook generates 8 billion video views from 500 million users
  • More than 65% of Facebook users explore video content found on the app
  • The rate of Facebook live video session engagement is 4.3% compared with non-live videos which are 2.2%.

Digital Marketing Trends

  • More than 60% of digital marketers rely on video production as a part of virtual content development for online marketing
  • Globally YouTube attained 83% of video consumption
  • videos in an email marketing elevates “open rate” by 19% and “click-through rates” by 65%
  • 30% of online marketers made visual production as an essential part of advertising.

Why Creators Are In-demand On Social Properties

Online marketers within digital marketing trends are in the specification to develop virtual content that needs to be fit and result effectively on social media with its features that are made for reaching more people. More than 70% of online advertising strategies rely on social media advertising or digital marketing trends to reach more people in a short span of time. There are so many advantageous facts that drive marketers into social media to make the best of it. 

Digital Marketing Trends
  • Nearly half of the world population spend their time on social media which increases exposure to the brand
  • Social media usage has become a routine for many people
  • People believe things they found social media are true
  • Lightening communication speed which will give fruitful outcomes when used strategically
  • People spend at least an hour on social media per day
  • Information can be carried out and spread instantly on social media
  • Social media became indispensable
  • Social platforms let us being updated with the modern. 

Pro-tip To Improve The Quality Of Visual Stuff On Social Media

A tip to enhance the quality of the stuff, craft content based on the platform, for instance, YouTube is about 90% visual and 10% of keywords, hashtags, links and etc so creatively craft videos can gain more views and shares. The incorporation of sharable and share-worthy images in the post also be a good idea to elevate traffic. Having their own style and signature for your creation will allow users to find you easily. Sharing your work through multiple channels needs to be done for better reach. As social media is an ocean of content creators and viewers, innovative and creative stuff alone can outperform in the digital marketing trends. 

Visual Stuff On YouTube

As an initial step to making a presence of visual content on YouTube is by signing in to Google account and select a personal or brand account. Anyone can create a channel on YouTube and post videos that don’t violate the guidelines. Here is a guide to building a YouTube content strategy. 

YouTube is a source of entertaining content and also an essential tool for marketers. more than 45% of digital marketers integrate YouTube into their marketing strategy. The platform is so comprehensive and supports 76 different languages which raised the platform as a perfect correlation for virtual advertising. The major goal of online advertising is to drive traffic to the brand’s website and increasing conversions, the below ad formats from YouTube can be integrated with the visual marketing strategies with social media. 


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Digital Marketing Trends

 1. TrueView Ads

The instream video ad which is user-friendly, plays before, during, or after feed that allows users to skip the ad after 5 seconds. This kind of video format has included advantageous outcomes such as cost-effectiveness and organic brands reach with its native ad format. 

2. Pre-Roll Ads

A non-skippable video ad that lasts up to  30 seconds which displayed when videos start to play or in the middle of the video(Mid-roll video) which is the most effective way to gain intended followers. It can be created with a call-to-action (CTA) buttons, the ad must encourage viewers to click on the ad. For instance, when launching a new product or promoting an event and looking for signups,  pre-roll ads can work better in this case. Pre Roll video ads rely on pay-per-click (PPC) so the ad must give reason to click on it. This will help in achieving digital marketing trends. 

3. Bumper Ads

Bumper ads are another kind of non-skippable ads with six seconds. The ad will be displayed at the end of YouTube videos and paid on a CPM basis. Driving the intended audience are never a tedious task with YouTube and Bumper ads are an exemplary option for targeting mobile users. For better targeting follow the below practices to do so. 

  1. Eliminate ads Category and Labels.
  2. Define your Target Audience.
  3. Target customer based on interest using Custom Affinity Audience.
  4. Customize Ads visibility with relevant Keywords, Topics, and Placements.
  5. Define Bid Amount.
  6. Choose the Video to display Ads. 

Final Thoughts

Visual content in marketing strategy is a must-have part of every brand and promoting brands is not always an easy task. But YouTube is an open platform for small businesses to create brand awareness with paying. Brands or individuals can create a YouTube channel for free, promoting on YouTube varies from PPC or paid campaigns. Content production and publication need structure and strategy, otherwise, it may seem like just a place to post videos. If your videos demonstrate how-to the benefits and of your products, there is more likely to customers trust your brand. 

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Hi, I’m Sarah Smith and I write at Trollishly. I’ve written in-depth blogs on various topics ranging from social media marketing strategies to tech-reviews. My particular points of focus are marketing, technology, and social media current updates. As a social media blogger, I have published many articles on preeminent websites. 

Contact: sarah.trollishly@gmail.com