Modern B2B

SEPTEMBER 26, 2019

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.

Top of Funnel 51

Top of Funnel Buyer's Journey Intent Data Digital Marketing Funnels 51

MarketMuse

SEPTEMBER 26, 2019

Process 41

Process Content Marketing Content Marketing 41

Adobe Experience Cloud Blog

SEPTEMBER 24, 2019

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding for a few other reasons, too.

B2B Marketing 134

B2B Marketing B2B Thought Leadership Content Marketing Planning 134

Spiralytics

SEPTEMBER 22, 2019

Want to know how we cope and stay sane amidst all the client requests and workloads we handle on the daily? Memes. Lots of funny marketing memes, most of which we customize for kicks.

Marketing 85

Marketing Content Marketing Content 85

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Webbiquity

SEPTEMBER 27, 2019

Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepar

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Webbiquity

SEPTEMBER 24, 2019

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does. So, how exactly do you determine what the alternatives are and why they may be worth switching to?

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Marketing Insider Group

SEPTEMBER 26, 2019

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

InsightSquared

SEPTEMBER 25, 2019

“I have too much data!” — Said no one ever…right? I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. Have you ever gone heads down on a mission to get “the data,” build the reports and churn out some intricate dashboards only to forget what exactly you’re looking to extract from it all?

Cost per Acquisition 153

Cost per Acquisition Top of Funnel Lead Ranking Marketing Qualified Leads 153

KoMarketing Associates

SEPTEMBER 24, 2019

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. The symptoms are the same: a blank page, an empty mind, and a fast-approaching deadline. You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

Vision Edge Marketing

SEPTEMBER 24, 2019

We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, campaigns, opportunity management, etc., are all examples of Marketing processes!

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation.

Activities 194

Activities Guidelines Curation Work Management 194

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

SEPTEMBER 24, 2019

In the 1980s, Henry Rollins was the scowling, bloodied face of American hardcore music. He snarled and screamed his way through years of blistering music history, performing as the frontman of the Los Angeles band Black Flag. In many ways, Rollins is still the man he was in the ’80s. Fans identify with his particular brand of counter-culture—Rollins has been famously straight-edge (abstaining from alcohol, cannabis, and even red meat) for decades.

Content Marketing 145

Content Marketing Paid Search Agency Content Curation 145

KoMarketing Associates

SEPTEMBER 25, 2019

Most digital marketers strive to deliver a consistent omnichannel experience to their customers. However, new research shows that many are still struggling to achieve this primary objective. Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. Statistics showed that the majority of respondents (47 percent) were “neutral” when asked how easy or difficult it is for them to launch integrated omnichannel campaigns across their marketing channels.

Customer Surveys 123

Customer Surveys Campaigns Statistics CMO 123

Influitive

SEPTEMBER 25, 2019

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive.

Communities 113

Communities Activities Emarketing Work Management 113

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. Customers are becoming more accustomed to the concept of social selling and that’s the good news for building businesses and big brand face alike.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

InsightSquared

SEPTEMBER 27, 2019

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KoMarketing Associates

SEPTEMBER 26, 2019

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results. Unity recently surveyed 1,000 creative professionals within advertising and marketing to determine their comfort level, technical competency and enthusiasm toward AR.

Customer Surveys 122

Customer Surveys Creativity Statistics Marketing & Strategy 122

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Marketing Budget Creation 102

Marketing Budget Creation Planning Marketing Activities 102

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing. But it’s all part of a fairly complicated process.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Content Marketing Institute

SEPTEMBER 26, 2019

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.

Traffic 111

Traffic Google Search Marketing Process 111

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

The Daily Egg

SEPTEMBER 24, 2019

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […]. The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Best Practices Creativity 111

Biznology

SEPTEMBER 23, 2019

Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best practices. Advanced communications technology and powerful software enables call center executives to foster interactions that resonate with customers and boosts brand credibility.

Contacts 112

Contacts Enterprise Management CRM Demand 112

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

SEMrush

SEPTEMBER 23, 2019

In this guide, respected researcher and SEO, Bill Slawski, reviews some of the biggest SEO myths and misconceptions, while giving recommendations and resources for finding the truth. He discusses LSI, Rankbrain, TrustRank, & TF-IDF while providing info for understanding Google better.

SEO 111

SEO Google Resources Research 111

Brandpoint

SEPTEMBER 26, 2019

This year’s Minnesota Marketing Summit , hosted by IC Summits , was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal, giving people the perfect opportunity to connect with area marketers and learn from someone they normally wouldn’t have the opportunity to talk to.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Thought Leadership Ad Agencies 104

Engagio

SEPTEMBER 23, 2019

Ok, we have a lot to cover in this post, so let’s start off with an outline. TABLE OF CONTENTS. What is the Account Journey? Building Blocks of Engagio’s Account Journey. Precision at the Account Level. The Ingredients of Account Journey. Engagement. Sales Opportunities. Engagio’s “Starter” Account Journey. Journey Stage = No Engagement. Journey Stage = Aware.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103