InsightSquared
FEBRUARY 19, 2019
Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta. What most casual spectators don’t realize is all the components that go into making one of those rowing shells move as quickly down the river as possible (and it’s not nearly as graceful as it may look).
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. (Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).
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Heinz Marketing
FEBRUARY 22, 2019
Editor’s Note: What started as an email string complaining about bad sales emails became… this. It’s a stark comparison to say the least, but a handful of B2B buyers we showed a draft of this to agreed wholeheartedly. Special thanks to Marilyn Cox , a B2B marketing veteran and recipient of a constant barrage of sales pitches, for writing this for us.
Marketing Insider Group
FEBRUARY 18, 2019
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]. The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
FEBRUARY 22, 2019
MailChimp isn’t really meeting your needs eh? Chances are, you’re looking for something with better legal policies, pricing and support. Yep, we’ve traveled that road as well. So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
FEBRUARY 20, 2019
Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Plus, we could run the numbers to discover which sessions our online Advocampers loved the most. Advocamp, for those who don’t know, is. The post The Top 5 Fan Favorite Sessions From Advocamp Field Day appeared first on Influitive.
Marketing Insider Group
FEBRUARY 21, 2019
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […].
DiscoverOrg
FEBRUARY 21, 2019
Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. As I wrote earlier this week, in the first few weeks on the job, first-time CMOs should plan a few quick wins and set a strong foundation.
KoMarketing Associates
FEBRUARY 22, 2019
As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. In addition, 89 percent of marketers utilize data and analytics to make strategic decisions, while 76 percent use it for their corporate database/CRM efforts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
FEBRUARY 19, 2019
Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization. 83% of marketers say creating personalized content is their biggest challenge, and they also face difficulties with gaining insights and securing internal resources.
Marketing Insider Group
FEBRUARY 18, 2019
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and […]. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group.
Biznology
FEBRUARY 22, 2019
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed.
KoMarketing Associates
FEBRUARY 20, 2019
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
FEBRUARY 22, 2019
I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual production of The Vagina Monologues ( which I was always in). At the time, I didn’t know the experience was a lesson in lead generation. It was incredibly frustrating to hand someone a cupcake and deliver my spiel about the play, only to have them say, “Oh, that’s cool” through a mouthful of icing and walk away.
Marketing Insider Group
FEBRUARY 19, 2019
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group.
Biznology
FEBRUARY 20, 2019
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons. Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? According to Amy Segelin, partner at Chaloner, a national communications, PR and marketing recruitment firm in Manhattan, “The social and digital revolution has change
KoMarketing Associates
FEBRUARY 19, 2019
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Cintell
FEBRUARY 18, 2019
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value offers a true playbook for companies of all sizes that want
Marketing Insider Group
FEBRUARY 20, 2019
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […].
Biznology
FEBRUARY 19, 2019
House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation and infrastructure are critical even though it’s the shiny features (like kitchens and baths or image rotators and parallax scrolling) that get all the attention.
Lattice
FEBRUARY 20, 2019
Learn how MSC utilized Lattice's AI-powered insights to enable their sales team to intelligently cross-sell to existing customers, expand their revenue, and acquire new customers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
FEBRUARY 20, 2019
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends.
Marketing Insider Group
FEBRUARY 20, 2019
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source) Employees of socially engaged […].
Vision Edge Marketing
FEBRUARY 21, 2019
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research. Social listening provides an excellent way to monitor your brand’s social media channels for any customer feedback and direct mentions.
Zoominfo
FEBRUARY 21, 2019
The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Rev
FEBRUARY 17, 2019
Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. And with podcasting growing 23% between 2015 and 2016 , this trend that isn’t going away anytime soon.
Marketing Insider Group
FEBRUARY 19, 2019
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]. The post A Complete Agile Marketing Definition appeared first on Marketing Insider Group.
Spiralytics
FEBRUARY 17, 2019
Year by year, tech gurus never fail to innovate social media platforms that we have today. From the rise of image-centric platforms a.k.a. Instagram, to live videos on Facebook and even augmented reality to provide a more personal experience. These trends are what people deemed as cool or interesting. It's what makes people stop and listen to what your brand is offering.
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