Sat.Jan 08, 2011 - Fri.Jan 14, 2011

Trending Sources

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant!

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600  million. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy.

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Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Learn more here ).

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. But it’s a mistake to think that these patterns are transferable across geographies. That’s why marketers should be eating up this latest research from TechTarget.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Content Marketing with Stories: Better than Facts

Writing on the Web

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis. story is all about context. case study. History and mythology. Digg this!

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year.

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Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried. How many leads have you generated? How many specific pieces of business have you picked up? How about you?”.

Social Sharing Might Get You Sued: Social Media And Copyright Law

B2B Marketing Insider

 . That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. trademark law.

The Single Most Important Social Media Asset

Social Marketing Forum

Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets Twitter

Is it OK to fake your tweets?

grow - Practical Marketing Solutions

The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s influence right? Only problem is, in that period of time, my server was down. None of them could have possibly read my blog post.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Simple Ways to Open Your Blog Post With a Bang

Fearless Competitor

Brian Clark of CopyBlogger penned this awesome post and I felt I had to share it with our readers. blog is a critical part of B2B lead generation, so it is a great way to engage prospective sales leads. … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing

7 Tips for Integrating Social Media Into Your Day

Sazbean

Finding time to spend on social media is a big problem for many businesses, especially small businesses where owners may be already wearing a lot of hats. If you’re the salesperson, the administrator and the person performing the work, where do you find time to socialize? Businesses may be starting to realize the value of social media, but actually using it can be especially difficult.

Calculating the ROI of B2B Lead Nurturing and Marketing Automation

NuSpark

I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI.  Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation.  This post will go into my views on how to measure the ROI of lead nurturing. There are a number of thought leadership blogs that discuss ROI, but below is an attempt to show the ROI with a realistic case … [ visit site to read more ]. Lead Nurturing Marketing Automation Marketing Strategy

Smart Social Media: Where Is The Captain?

Social Marketing Forum

Cap’n Crunch cereal was first brought to market in 1963. The Cap’n is an institution to generations of kids and fondly remembered as a part of childhood for many. It may have been during a nostalgic moment for the aforementioned childhood that drove the guys at “The Giant Steps” boutique marketing agency to go on a hunt for the Cap’n online and on social. Social media marketing Cap’n Crunch Quaker Oats social media marketing The Giant Steps

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Let’s not have a Quor-gasm

grow - Practical Marketing Solutions

I don’t like Quora. As far as I can tell I stand alone in this sentiment. Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that  Quora is the future of blogging. I am an unabashed fan of The Scobelizer.  He is usually right, and much smarter than me.  Most people are.  And I understand some of the potential personal and business benefits of Quora.

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Savvy Week in Review - Jan 14

Savvy B2B Marketing

The Savvy Sisters who live in the northeast got pounded with a good, old-fashioned blizzard this week. Despite all the snowiness, we still found time to catch up on our favorite blogs. This week's list may feature a majority of posts from warmer climes as we wistfully thought about balmy breezes and warm sunshine. Hope you all had a great week and - more importantly - wish you all a great weekend.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried. How many leads have you generated? How many specific pieces of business have you picked up? How about you?”.

Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3

Fearless Competitor

In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?

NuSpark

Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy.  We’re always surprised how many firms aren’t … [ visit site to read more ].

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life. We refuse chaos and can’t stand unanswered questions. So we make things up. Stories impose meaning on chaos and organize and give context to our sensory experiences. And they expect it to be real.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008.

Inside Sales 2011 - It’s Inbound Time!

B2B Conversations Now

What challenges do inside sales professionals face each day as they battle voice mail/email to reach potential customers and make their number(s)? personally field a half dozen cold calls per day from companies I’ve never heard of. Over the past year I have had the pleasure to “meet&# many members via a variety of social media channels so it will be a pleasure to finally meet in person.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to Find New Customers for your business

Fearless Competitor

The experts tell you it’s easier and cheaper to sell to existing customers – and they’re right. You should focus on existing customers. But there are a few good reasons why you need new customers for your business. You need … Continue reading → Demand Generation Easy lead generation Fearless Competitor lead generation Lead Nurturing Lead Scoring Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns marketing funnel marketing sales

The Ted Williams Story: Handling Your Mistakes Online

Social Marketing Forum

The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print. Opinion Social media marketing social media Ted Williams YouTube

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How To Create Killer Content: Speak To A Customer

B2B Marketing Insider

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? write a lot about social media but we all know it all really comes down to the quality of our content. Now you may be thinking: “what does this guy who works for a large company know about the challenges of small business marketing?&# Trust me, I have been there. Talk to a customer! Step 2. Step 3.

16 FREE Ideas for Spreading Your News – B2B Marketing and Sales Tip #308

B2B Lead Blog

We’ve got some big news coming up in the next few weeks here at ReachForce.  So as we’re writing and editing our announcements we’re also putting together a list of places and ways we can get the news out. Here’s a list of 17 ways we came up with to get

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to use great story-telling to engage prospective buyers

Fearless Competitor

“Story’s more powerful than the brand. cannot emphasize this enough. Best story wins.&# Tom Peters (click quote to watch Tom) Seth Godin, author of best-selling books on marketing like Purple Cow, Meatball Sundae and Permission Marketing and his latest … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Management best practices Manufacturing Sales Marketing marketing campaigns

“Content Rules” Is a Desktop Reference for Social Marketers

Paul Gillin

My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it. By that metric, pages 157-168 of Content Rules are worth the cover price alone. thought I was pretty savvy about creating content, but authors C.C. Chapman and Ann Handley gave me at least a couple of dozen new ideas. Why didn’t I think of those?

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A PR 2.0 Success Story: How I Became a Mommy Blogger

grow - Practical Marketing Solutions

This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. The Mommy Blogger Genre is generally not a pool I would splash around in, but I was doing research for a class and I was blown away by the facts and figures about this subculture. Of those, about 11.5 million moms are actively taking part in the blogosphere. Wait a minute. FREEBIES? 

Marketing Trends for 2011

Blue Focus Marketing

“It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Feel free to add some of yours. 1.     Social Media Tool Explosion and ROI. 

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The new research report from Aberdeen Group “Email Marketing: Customers Take it Personally” has some very interesting insights. They talk about how the increase in the number of available marketing channels coupled with the resource

B2B Marketers: Have You Localised Your Content Plan?

Savvy B2B Marketing

[Note: I changed "Localized" to "Localised" in the title after Peter Johnston of Intelligent Technology in the UK pointed out that I used the American spelling. Hear, hear!] If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.

Why Understanding Your Customers is Vital to Your Social Media Strategy

Sazbean

Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Because understanding your customers is vital to the success of any marketing strategy, online or off. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. But they may not.

E-Quip Blog: Assessing Your Firm's Culture

E-Quip

Most A/E firm principals give little formal attention to corporate culture. Maybe they don't understand its powerful influence on business performance. Perhaps it seems too complex or intangible, a matter outside their expertise

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Need To Optimize Mobile Deliverability Heightens As Smartphones Expand (via )

Fearless Competitor

Mobile and smartphones have grown even more popular. So let’s revisit these email tips. Written by Amanda Ferrante for the DemandGen Report With the growth of smartphones and mobile Web usage exploding, email marketers are tasked with the challenge of delivering relevant, … Continue reading → Demand Generation

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