Sat.Jan 08, 2011 - Fri.Jan 14, 2011

Trending Sources

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant!

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600  million. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy.

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B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. But it’s a mistake to think that these patterns are transferable across geographies. That’s why marketers should be eating up this latest research from TechTarget.

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Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Learn more here ).

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

More Trending

Is it OK to fake your tweets?

grow - Practical Marketing Solutions

The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s influence right? Only problem is, in that period of time, my server was down. None of them could have possibly read my blog post.

Calculating the ROI of B2B Lead Nurturing and Marketing Automation


I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI.  Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation.  This post will go into my views on how to measure the ROI of lead nurturing. There are a number of thought leadership blogs that discuss ROI, but below is an attempt to show the ROI with a realistic case … [ visit site to read more ]. Lead Nurturing Marketing Automation Marketing Strategy

Savvy Week in Review - Jan 14

Savvy B2B Marketing

The Savvy Sisters who live in the northeast got pounded with a good, old-fashioned blizzard this week. Despite all the snowiness, we still found time to catch up on our favorite blogs. This week's list may feature a majority of posts from warmer climes as we wistfully thought about balmy breezes and warm sunshine. Hope you all had a great week and - more importantly - wish you all a great weekend.

5 Simple Ways to Open Your Blog Post With a Bang

Fearless Competitor

Brian Clark of CopyBlogger penned this awesome post and I felt I had to share it with our readers. blog is a critical part of B2B lead generation, so it is a great way to engage prospective sales leads. … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Let’s not have a Quor-gasm

grow - Practical Marketing Solutions

I don’t like Quora. As far as I can tell I stand alone in this sentiment. Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that  Quora is the future of blogging. I am an unabashed fan of The Scobelizer.  He is usually right, and much smarter than me.  Most people are.  And I understand some of the potential personal and business benefits of Quora.

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12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?


Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy.  We’re always surprised how many firms aren’t … [ visit site to read more ].

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life. We refuse chaos and can’t stand unanswered questions. So we make things up. Stories impose meaning on chaos and organize and give context to our sensory experiences. And they expect it to be real.

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Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” she queried. How many leads have you generated? How many specific pieces of business have you picked up? How about you?”.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

7 Tips for Integrating Social Media Into Your Day


Finding time to spend on social media is a big problem for many businesses, especially small businesses where owners may be already wearing a lot of hats. If you’re the salesperson, the administrator and the person performing the work, where do you find time to socialize? Businesses may be starting to realize the value of social media, but actually using it can be especially difficult.

16 FREE Ideas for Spreading Your News – B2B Marketing and Sales Tip #308

B2B Lead Blog

We’ve got some big news coming up in the next few weeks here at ReachForce.  So as we’re writing and editing our announcements we’re also putting together a list of places and ways we can get the news out. Here’s a list of 17 ways we came up with to get

Marketing Trends for 2011

Blue Focus Marketing

“It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Feel free to add some of yours. 1.     Social Media Tool Explosion and ROI. 

Social Sharing Might Get You Sued: Social Media And Copyright Law

B2B Marketing Insider

 . That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. trademark law.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

A PR 2.0 Success Story: How I Became a Mommy Blogger

grow - Practical Marketing Solutions

This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. The Mommy Blogger Genre is generally not a pool I would splash around in, but I was doing research for a class and I was blown away by the facts and figures about this subculture. Of those, about 11.5 million moms are actively taking part in the blogosphere. Wait a minute. FREEBIES? 

B2B Marketers: Have You Localised Your Content Plan?

Savvy B2B Marketing

[Note: I changed "Localized" to "Localised" in the title after Peter Johnston of Intelligent Technology in the UK pointed out that I used the American spelling. Hear, hear!] If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.

Why Understanding Your Customers is Vital to Your Social Media Strategy


Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Because understanding your customers is vital to the success of any marketing strategy, online or off. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. But they may not.

E-Quip Blog: Assessing Your Firm's Culture


Most A/E firm principals give little formal attention to corporate culture. Maybe they don't understand its powerful influence on business performance. Perhaps it seems too complex or intangible, a matter outside their expertise

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Laugh and Learn – featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #3

Fearless Competitor

In our second of the series, we examine our 3rd best idea of 2010. Watch to see the winner. What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” … Continue reading → Demand Generation

Why Buyer Experience Matters to Get B2B Buyers to Stick Around

Tony Zambito

Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged.    Adding to the complexity of these issues is the fact that buyers today are increasingly seeking experiences more than just a sale.    The better the experience for buyers the longer they stick around. 

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008.

How To Create Killer Content: Speak To A Customer

B2B Marketing Insider

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? write a lot about social media but we all know it all really comes down to the quality of our content. Now you may be thinking: “what does this guy who works for a large company know about the challenges of small business marketing?&# Trust me, I have been there. Talk to a customer! Step 2. Step 3.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Content Marketing with Stories: Why We Tell Lies…

Writing on the Web

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? Here’s my guess: most people don’t think their stories are good enough. Let me tell you a story about that. My story changed.

How to Find New Customers for your business

Fearless Competitor

The experts tell you it’s easier and cheaper to sell to existing customers – and they’re right. You should focus on existing customers. But there are a few good reasons why you need new customers for your business. You need … Continue reading → Demand Generation Easy lead generation Fearless Competitor lead generation Lead Nurturing Lead Scoring Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns marketing funnel marketing sales

4 Types Of Sales Prospect Lists And What To Expect From Them.

Sales Prospecting Perspectives

There are a lot of different types of automobiles. Most cars are actually pretty good if you use them for what they were made for. For example, a Ferrari is one hell of a sports car, but it won’t get you through the long snowy New England winters. minivan is great for families and the amount of supplies they take with them when they travel(hence the name Dodge Caravan ), but it’s not a great choice for the eligible bachelor. Don’t try to pick up a date in a van, bad first impression. You should expect certain things out of certain cars. Treat your list like milk. Sign me up!

Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly

B2B Marketing Online

I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. As we continue to improve our communications I’ve been using our recently published Email Best Practice Guide with best practice and top tips on email marketing from the experts and thought I’d share these with you – I’ll be looking at these as we move into 2011. can download it here.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.