Sat.Aug 20, 2011 - Fri.Aug 26, 2011

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Google’s plan for world domination — REVEALED!

grow - Practical Marketing Solutions

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you.  It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads.  The more data they collect, the more ads they can sell. That’s why they introduced Google +. 

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

Make Lead Nurturing Work For You

B2B Marketing Insider

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. good CRM Tool is very helpful in keeping organized. Content – Content is the key! —-.

Buyer Behavior Dooms HP in Tablet Market

Tony Zambito

Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.    It sounds plausible given his background with SAP.    So what gives? 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. That was the decision I made for my first book, The Tao of Twitter , and here are some lessons learned that can help you get started on your own effort. The essential question.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You subscribe to Mashable. You have a blog.

The Ultimate Cheat Sheet for Mastering LinkedIn


With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.      One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas. 

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.

Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! J. We thank J. David for his great post. David. Surprised? You shouldn’t be.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Three Wise Monkeys Principle: How to Sabotage Your Business


“See no evil, hear no evil, speak no evil”. We all know the three wise monkeys. Mizaru, who is covering his eyes in order to see no evil, Kikazaru, who hears no evil and Iwazaru, who speaks no evil. Covering the eyes, ears and mouth probably seemed like an easy and smart thing to do [.]. Management Opinion management three wise monkeys

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[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. over 1.5%) by those that use dynamic content over those that don’t.

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence.  You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post.  Klout measures tweets, retweets, popularity and the like. Klout measures numbers. Period.

Your Outposts: Going from centralized to a “decentralized federation”

Ad Your Comment Here

The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Part 2 of a 3 part series). Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. year ago, I received an unexpected “ Thank You ” tweet from Craig Newmark ( @craignewmark ).  Social Media Communities Create Value.

How to Get More Blog Traffic – Real World Data


Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

The end of marketing as we know it

grow - Practical Marketing Solutions

One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV.  He thought it would be useful for our long distance collaboration. We ran into technical and service problems and it took us four months before the damn thing was operational. All they needed to do was a little analysis and research. “They never did that.


Why Earned Media Matter: the End of Media Management as We Know It


In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.]. Blog Blogging Opinion PR earned media media management reputation

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Consistent discounts and promotions erode your pricing power; preference increases your pricing power.

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The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. Take a look at the slide below. These are unqualified, non-nurtured leads. Lead nurturing.

The #1 Question to Ask Before Starting Any Case Study

Stories that Sell

A customer story can't just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. What do they do, for whom and how?

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

A few weeks ago, I answered a question on the FOCUS network: “What currently is your biggest challenge with content marketing?” ” The question inspired me so much that I couldn’t shut up, and what started out as a pithy response quickly turned into a 500-word monologue. Investing time (and money!) in doing due diligence across these four areas is always worth the effort.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Networking is a Two Way Street

Sales Lead Dynamics

“Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”. Scott Ginsberg , author of “Hello, My Name is Scott”. It’s not all about you. We network for one reason: to find more business. It’s tempting to focus exclusively on getting something. We often forget about giving something.  . Following Up.

Accolades for How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Looking for leads. Want to understand what Find New Customers is all about? Watch the last Laugh and Learn show. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation. Find New Customers was born. But who would fund it?

INFOGRAPHIC: Social Media Marketing by the Numbers

Client Bridge

From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 million Facebook likes  by boring people. actually think insurance is a fascinating business. “It was a huge win for them. “.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources. And there is little that is more wasteful, and frustrating, than chasing down leads that will never be customers. CDT, and 9 a.m.

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

B2B Lead Generation | A Checklist for B2B Sales and Marketing Operations. Bob Apollo with Inflextion-Point in the UK is a well-respected sales and marketing expert who. Bob Apollo. recent created this great checklist that all B2B marketers should use. He is also a strong supporter of Find New Customers. We thank Bob for letting Find New Customers share this great document on our Free Tools page.

Does Your Blog Post Answer These 4 Questions?

Writing on the Web

This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ? wrote about that here: Educate Your Readers , about the four different  learning styles  of blog readers. What if? 1.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. agree that there is a lot of truth to all those findings. An updated website serves them well as a point of reference.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The 10 Best Walkable Destinations from Dreamforce #DF11

It's All About Revenue

by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.  To make the most of these adventures, we decided to offer a list of top 10 destinations just a short walk from Dreamforce ‘11. But, hey, we like to keep things interactive. Get a Toon Up.

Yes, social media can boost your traffic & leads – research

EMagine B2B Blog

Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago. This time around, we’re focusing on social media in lead generation; and [.]. B2B Web Strategy Blogs, Blogging Social Media

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15 Educational SEO Charts and Diagrams


While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. It's understandable -- SEO can seem complicated if you've never focused on it. 15 Educational SEO Diagrams. 1. Cycle of Social & SEO by TopRank Online Marketing. 2. SEO Diagram by MentorMate. 4. The SEO Flow Chart by SEOBook. 9.

7 Keys to Lead Scoring Success

Fearless Competitor

Lead Generation Company | 7 Keys to Lead Scoring Success. Many of you may know that the lead generation company Find New Customers has a content calendar calling for the release of 6 “cheat sheets&# on B2B marketing topics in 2011. Cheat sheets are simple and highly graphical 2 page documents covering a particular business challenge. Even we get behind schedule at times.). Perkins.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Having both a website and blog with separate domains would allow you to have four results per page. Photo from Flickr.

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