Sat.Aug 20, 2011 - Fri.Aug 26, 2011

Trending Sources

Google’s plan for world domination — REVEALED!

grow - Practical Marketing Solutions

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you.  It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads.  The more data they collect, the more ads they can sell. That’s why they introduced Google +. 

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

Buyer Behavior Dooms HP in Tablet Market

Tony Zambito

Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.    It sounds plausible given his background with SAP.    So what gives? 

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.      One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas. 

The Three Wise Monkeys Principle: How to Sabotage Your Business

Conversionation

“See no evil, hear no evil, speak no evil”. We all know the three wise monkeys. Mizaru, who is covering his eyes in order to see no evil, Kikazaru, who hears no evil and Iwazaru, who speaks no evil. Covering the eyes, ears and mouth probably seemed like an easy and smart thing to do [.]. Management Opinion management three wise monkeys

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Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.

Your Outposts: Going from centralized to a “decentralized federation”

Ad Your Comment Here

The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Part 2 of a 3 part series). Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. year ago, I received an unexpected “ Thank You ” tweet from Craig Newmark ( @craignewmark ).  Social Media Communities Create Value.

How to Get More Blog Traffic – Real World Data

Webbiquity

Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence.  You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post.  Klout measures tweets, retweets, popularity and the like. Klout measures numbers. Period.

Why Earned Media Matter: the End of Media Management as We Know It

Conversionation

In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.]. Blog Blogging Opinion PR earned media media management reputation

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Make Lead Nurturing Work For You

B2B Marketing Insider

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. good CRM Tool is very helpful in keeping organized. Content – Content is the key! —-.

Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! J. We thank J. David for his great post. David. Surprised? You shouldn’t be.

The end of marketing as we know it

grow - Practical Marketing Solutions

One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV.  He thought it would be useful for our long distance collaboration. We ran into technical and service problems and it took us four months before the damn thing was operational. All they needed to do was a little analysis and research. “They never did that.

SWOT 50

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Consistent discounts and promotions erode your pricing power; preference increases your pricing power.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The #1 Question to Ask Before Starting Any Case Study

Stories that Sell

A customer story can't just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. What do they do, for whom and how?

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

A few weeks ago, I answered a question on the FOCUS network: “What currently is your biggest challenge with content marketing?” ” The question inspired me so much that I couldn’t shut up, and what started out as a pithy response quickly turned into a 500-word monologue. Investing time (and money!) in doing due diligence across these four areas is always worth the effort.

Networking is a Two Way Street

Sales Lead Dynamics

“Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”. Scott Ginsberg , author of “Hello, My Name is Scott”. It’s not all about you. We network for one reason: to find more business. It’s tempting to focus exclusively on getting something. We often forget about giving something.  . Following Up.

INFOGRAPHIC: Social Media Marketing by the Numbers

Client Bridge

From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. over 1.5%) by those that use dynamic content over those that don’t.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 million Facebook likes  by boring people. actually think insurance is a fascinating business. “It was a huge win for them. “.

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources. And there is little that is more wasteful, and frustrating, than chasing down leads that will never be customers. CDT, and 9 a.m.

Does Your Blog Post Answer These 4 Questions?

Writing on the Web

This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ? wrote about that here: Educate Your Readers , about the four different  learning styles  of blog readers. What if? 1.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.