Sat.Aug 20, 2011 - Fri.Aug 26, 2011

Trending Sources

Google’s plan for world domination — REVEALED!

grow - Practical Marketing Solutions

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads. The more data they collect, the more ads they can sell. That’s why they introduced Google +.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.      One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas. 

The Ultimate Cheat Sheet for Mastering LinkedIn


With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Buyer Behavior Dooms HP in Tablet Market

Tony Zambito

Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    This amounts to an outright ceding to Apple and their success with the iPhone and the iPad.    It sounds plausible given his background with SAP.    So what gives? 

Make Lead Nurturing Work For You

B2B Marketing Insider

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. A good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. A good CRM Tool is very helpful in keeping organized. Content – Content is the key!

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.

Your Outposts: Going from centralized to a “decentralized federation”

Ad Your Comment Here

The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Part 2 of a 3 part series). Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. A year ago, I received an unexpected “ Thank You ” tweet from Craig Newmark ( @craignewmark ). Social Media Communities Create Value.

Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We thank J. David for his great post. David. But what about sales prospecting?

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post. It was a great look at the score and all of the work that goes into it. That’s influence.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Consistent discounts and promotions erode your pricing power; preference increases your pricing power.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The #1 Question to Ask Before Starting Any Case Study

Stories that Sell

A customer story can't just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. Going into projects, I want to understand.

How to Get More Blog Traffic – Real World Data


Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

A few weeks ago, I answered a question on the FOCUS network: “What currently is your biggest challenge with content marketing?” ” The question inspired me so much that I couldn’t shut up, and what started out as a pithy response quickly turned into a 500-word monologue. Investing time (and money!) in doing due diligence across these four areas is always worth the effort.

The end of marketing as we know it

grow - Practical Marketing Solutions

One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV. He thought it would be useful for our long distance collaboration. We ran into technical and service problems and it took us four months before the damn thing was operational. All they needed to do was a little analysis and research. “They never did that.


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

INFOGRAPHIC: Social Media Marketing by the Numbers

Client Bridge

From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. over 1.5%) by those that use dynamic content over those that don’t.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. I agree that there is a lot of truth to all those findings. An updated website serves them well as a point of reference.

Why Earned Media Matter: the End of Media Management as We Know It


In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.]. Blog Blogging Opinion PR earned media media management reputation

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Does Your Blog Post Answer These 4 Questions?

Writing on the Web

This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ? I wrote about that here: Educate Your Readers , about the four different learning styles of blog readers. What if?

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. Take a look at the slide below. These are unqualified, non-nurtured leads. Lead nurturing.

Yes, social media can boost your traffic & leads – research

EMagine B2B Blog

Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago. This time around, we’re focusing on social media in lead generation; and [.]. B2B Web Strategy Blogs, Blogging Social Media

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Networking is a Two Way Street

Sales Lead Dynamics

“Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”. Scott Ginsberg , author of “Hello, My Name is Scott”. It’s not all about you. We network for one reason: to find more business. It’s tempting to focus exclusively on getting something. We often forget about giving something. . Following Up.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Savvy Toolkit - Growth Through Blogging Case Study

Savvy B2B Marketing

I talk and write a lot about blogging as a way to grow your business. You don't have to be selling something complex or high tech to benefit from a blog that reaches your customers. My husband has a handyman business and he consistently hears from his clients that they were impressed by the content of his blog. They were surprised at how many of those referral phrases were 3 and 4 word string

Accolades for How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Looking for leads. Want to understand what Find New Customers is all about? Watch the last Laugh and Learn show. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation. Find New Customers was born. But who would fund it?

3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. The current response from marketing falls woefully short of where they need to be in a few short months. Mobile will be the assumption for marketing, not the extension. How different is this?