I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Look through the success stories in your blog reader. Coca-Cola. And of course the ever-present Zappos. Here’s an example.  Pie chart!  MORE >>

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. This does two things. MORE >>

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. MORE >>

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. When I speak about content strategy, I often see eyes glaze over. They recently updated the grid to a much-improved Content Grid v2.). Not bad for a piece of content. link]. MORE >>

by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September  26-28. Eloqua is a sponsor.). The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all? Let us know below. Share email. MORE >>