markempa
JANUARY 20, 2014
'Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. No matter where you stack up here, one thing is certain – creating email copy that engages your customers is vital to aiding your efforts to produce ROI.
Customer Experience Matrix
JANUARY 22, 2014
'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JANUARY 21, 2014
'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking. The different department heads were telling everyone why they were not delivering on their commitments. It was at that moment I learned an important lesson: there are two reasons why someone doesn’t want to do something: They don’t know how.
KoMarketing Associates
JANUARY 23, 2014
'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
JANUARY 22, 2014
'The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. The post was widely misinterpreted to mean “stop doing guest blogging,” as even Matt acknowledged in a later addition to his original post: “I’m not trying to throw the baby out with the bath water.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JANUARY 23, 2014
'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. They are looking for the latest and greatest technology. They are looking for brands that will develop their skills and help them reach their potential as business professionals.
KoMarketing Associates
JANUARY 21, 2014
'Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.
Crimson Marketing
JANUARY 21, 2014
'Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share.
ANNUITAS
JANUARY 21, 2014
'It is up to the modern marketer to surround the buyer with social proof to hasten and improve the experience of the buying process.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JANUARY 20, 2014
'(Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you, Oxford Dictionaries.). To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”.
Convince & Convert
JANUARY 22, 2014
'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction.
Crimson Marketing
JANUARY 23, 2014
'Everyone loves a good story. No one likes feeling like they’re talking to a car salesman. The key to a great sell is an even greater story. Consider these wise words: “Stories are a communal currency of humanity.” – Tahir Shah, in Arabian Nights. “Great stories happen to those who can tell them. ” – Ira Glas. “The engineers of the future will be poets. ” – Terence McKenna. “The human species thinks in metaphors and learns through
Vision Edge Marketing
JANUARY 20, 2014
'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? Marketing technology has been evolving at a rapid pace, and with so many choices, it’s easy to be overwhelmed. These technologies are often referred to by three letter acronyms such as DAM/MAM (digital asset or marketing asset management), MOM (marketing operations management), MAP (marketing automation platforms), and MRM (marketing resource management).
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
JANUARY 24, 2014
'Photo credit: Baratza Photos I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision for where it is going. They are a bit concerned about how much money it is costing to build the product. They are a little worried about how long it will take before they start making money.
Convince & Convert
JANUARY 23, 2014
'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t!
Crimson Marketing
JANUARY 24, 2014
'Sometimes it really pays off to make an artsy ad. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Video: Courtesy of SWITCHED/Palm. Image: Courtesy of Engadget. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on.
Writing on the Web
JANUARY 20, 2014
'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise ( Ajijic, Mexico ). However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
JANUARY 23, 2014
'When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own employees. As a result, all of our institutions will have to make increasingly thoughtful trade-offs between the value inherent in a hyper-connected world and the risk of operational disruption, intellectual property loss, public embarrassment, and fraud
Convince & Convert
JANUARY 19, 2014
'Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing.
Adobe Experience Cloud Blog
JANUARY 24, 2014
'Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new busine
Industrial Marketing Today
JANUARY 23, 2014
'In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind you, these bold predictions are not [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SugarCRM
JANUARY 23, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Convince & Convert
JANUARY 24, 2014
'Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Adobe Experience Cloud Blog
JANUARY 22, 2014
'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) to the sales team, will the sales team actually ask them for a date?
EMagine B2B Blog
JANUARY 24, 2014
'Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Web site projects are often catalysts for changes in the way companies tell their stories externally. If you wait until the last minute to hire a vendor and start your project, you short change the critical internal conversations around who you are and what you do.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Leading Results Rambings
JANUARY 22, 2014
'Yes, that title is a bit dark and gloomy. And for many people, managing the creation and launch of a new website for their company feels like the cold hand of death is reaching out for them.
SugarCRM
JANUARY 21, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Adobe Experience Cloud Blog
JANUARY 22, 2014
'Author: Ray Carroll Promoting employees from within is a smart practice — especially when it comes to your sales team. At Marketo, our data shows that internal hires to our sales team often ramp faster than outside hires. It makes sense: these hires are already immersed in our culture, understand the benefits of marketing automation , and have a good sense of how to succeed at the next level.
Expert insights. Personalized for you.
251 
Let's personalize your content