Buzz Marketing for Technology
APRIL 8, 2008
In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. I think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee!
markempa
APRIL 11, 2008
The faster we can get new sales reps producing revenue the better. So what works? Jill Konrath shares 5 great tips for new sellers on her Selling to BIG Companies Blog and it's definitely worth a read. I particularity liked tip number four about creating an “account entry campaign.â€. One of the most difficult and consistent challenges for sales people is getting their foot in the door with the right people, at the right companies.
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Anything Goes Marketing
APRIL 9, 2008
Below is a video that I captured of my nieces, my sister in law and my recently deceased father in law. He was a wonderful and generous person and the best father a son in law could have. In the short time we spent together, he taught me much and I will dearly miss him.
Tony Zambito
APRIL 7, 2008
When I first found myself in sales, like many of you, I was put through "product training" courses by the dozen. We were tested on the ins and outs of a specific product. Contests were held to see who knew about the product intently and expertly. And merit was based on superior product knowledge. Product managers fed sales forces with detailed descriptions of feature after feature.
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Buzz Marketing for Technology
APRIL 8, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
readwrite
APRIL 9, 2008
Cross network web IM service Meebo is announcing today the hire of CNet and Warner Music vet Carter Brokaw as the company’s new Chief Revenue Officer. Along with that announcement the company is starting to talk about its plans to monetize a platform that many have said will be impossible to profit from. The plan is very marketing 2.0. Is that what users want?
WebMarketCentral
APRIL 11, 2008
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" word—perspective. Why do you blog? Probably for many reasons, but most of the bloggers I most frequently interact with—people like Brian Carroll of the B2B Lead Generation Blog , Elge Premeau at My Travels on the Net , Albert Maruggi at the Marketing Edge , and Skip Lineberg of Marketing Genius
Buzz Marketing for Technology
APRIL 6, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Customer Experience Matrix
APRIL 9, 2008
I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
APRIL 7, 2008
The latest punch thrown in Yahoo!’s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will ship this summer. Though pay-per-click text ads remain Google’s (and thus the online ad industry’s) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo!
WebMarketCentral
APRIL 10, 2008
Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. Platform There are a wide array of options for building and hosting your blog, from the big 3 online options— Blogger , TypePad and WordPress —to software applications and content management (CMS) systems with blogging features.
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