Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;). As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.  It's guaranteed to help. That the content is more important than the offer. That a customer relationship doesn't end with the payment. That printed marketing doesn't stop with the full-page advertisement. Communications is the differentiator. MORE >>

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. MORE >>

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. The results you get may surprise you. Tweet This! Share this on Facebook. MORE >>

Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results. One Page Marketing Plan. list the marketing tasks to be done in a left side column. MORE >>

Do you notice how many people around us are grumbling - sometimes even in expectation of something yet to come? Negative is the enemy of success. Negative attitudes spread through an organization like a virus.    The grousing and groaning become part of the company's culture. The next thing you know there's an excuse for every slip or stumble. We lose responsibility for our actions while we do the very thing to bring us down. We get more negative. We do the same thing in our personal lives - the grousing becomes a habit - and we bring that negative to every relationship. MORE >>