Sat.Jan 02, 2010 - Fri.Jan 08, 2010

Trending Sources

Create a 1-Page Marketing Plan

B2B Marketing Traction

Tweet. I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. One Page Marketing Plan. Do you use it?

Plan 46

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. You can see the Smashmouth ConnectAndSell product review here.) He had o bjection after objection.

Top 10 Tips for Increasing Online Conversions

Savvy B2B Marketing

This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. It's a common practice nowadays for e-commerce website owners to focus on generating web traffic.

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

WindMill Networking

Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I [.] Related posts: 7 Reasons Why Every Professional Should Be on LinkedIn If you are reading this you hopefully already have. 7 Reasons to Start Blogging in 2010 As 2009 comes to a close, we start reflecting. Young Entrepreneurs: 5 Reasons Why You CAN & SHOULD Leverage LinkedIn!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Savvy Week in Review - January 8

Savvy B2B Marketing

Looking for ways to kick-start 2010? The posts below should get your brain humming. Happy New Year! -- The Savvy Sisters It's Not About the Money! - by @treypennington Trey Pennington riffs on the concepts in Tom Asacker's book A Little Less Conversation and manages to make his American friends cringe when he says that the money you make is trailing indicator of how well you're doing your job.

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Late last year LinkedIn launched an advanced search feature on their site. Tweet This! Digg this!

New Year, New Projects, New Writer?


You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. Is it time to expand your list of project resources with new freelance writers? You may already have a good working relationship with one or more freelancers.great! A new product launch means you need several writers working in parallel. Working with Writers

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

When Viruses Really Make You Sick

Savvy B2B Marketing

For any of you out there who blog yourselves, you probably know what a pain it is to weed through SPAM comments and delete them on a regular basis. The Savvy blog recently fell victim to two separate attacks from the same website. Each time the SPAMmer left over 300 comments on our blog. But the latest attack did get me thinking. Anyone want to rant about a bad SPAM incident?

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. But more importantly I think this is a sign of things to come in this decade.

Influencers, Advocates, and the Mainstream

Digital Body Language

We've all heard the hesitations on social media - "I don't use it", "my peers don't use it", "our buyers don't use it", etc. Even if these statements are taken as true, the need to engage in social media in a B2B marketing context is just as great because of the effect of influencers and advocates, and their effect on the mainstream audiences. This is indeed the main challenge of today’s marketers.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Want to Increase Your White Paper's Influence? Try a Webinar

Savvy B2B Marketing

In my last post of the year, I wrote about ways to repackage content to make it more valuable. So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: "We were curious if respondents would find value in white paper content presented in alternate forms -- specifically, in audio form via a podcast, or in a webinar.

B2B Demand Gen Rocks In January

Smashmouth Marketing

Just a quick note to everyone who might be spending the next few weeks planning for the new year. Don't take your eye off the ball. January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. What was the best month? What was the most suprising month? The last two weeks do taper off, but December still came in 6th for the year

Technology. Tastes great. Less filling.

grow - Practical Marketing Solutions

. This week I had problems with every piece of hardware, every piece of software, and every technology service provider important to my business. In the spirit of technology anxiety, I offer this photo as the best use for a computer. Also, the keyboard can be used as a very stylish serving tray for an assortment of cheese and crackers. This picture was sent to me by my friend Carrie.

Great Web Content is Authoritative

The Content Factor

Here's #7 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #7: Great Web content is authoritative.Great Web content puts your company’s best foot forward. It is original and demonstrates your company’s expertise, not lifted from outsiders or distilled from brochures. It is in-depth.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

2010: Will Your Biz Fight or Flourish?

Savvy B2B Marketing

After a week off, it's back to the grind stone for this Savvy Sister. Though it was tough to hear that alarm go off, an intriguing post by Savvy friend Mark W. Schaefer entitled "Does Amanda Chapel Matter?" " jumpstarted my brain and kept me mulling through Kindergarten drop-off, my exercise class, and a quick round of local errands. Two comments on Mark's post really stuck with me.

How to Write an Effective Business Blog


Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. They’re boring. A blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. I’d recommend more like a 90/10 ratio of interesting content to self-promotion. Avoid being derivative.


The five questions small businesses need to ask about social media marketing

grow - Practical Marketing Solutions

I’d like to start with an excerpt from a a recent Gregg Morris post. This is an email from one of his associates, expressing frustration at an inability to convince small businesses to engage in social media marketing: Social networking is making zero inroads into any of the businesses (SMBs) we have visited and interest in “mining” those networks is similarly zero. Sorry.

Leverage Your Current Customers at Your Next Trade Show

B2B Lead Blog

At a trade show, you are all about talking to as many people (hopefully qualified leads) as you can. But don't forget about your current customers that may be at the show. More than likely you will have a few current customers already attending the events you sponsor. Oftentimes with

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Buyer Persona 2.0 - Power of Buyer Insight

Tony Zambito

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   The basic premise of their importance to the new world order of 21 st century marketing has certainly taken root and is sprouting.   As we enter into this new decade, it is prudent to enter into the next generation of buyer persona concepts. One of the dilemmas that the buyer persona concept faced in the previous decade is that, like any new concept that comes along, it had its fair share of misconceptions. Part II.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them.

Get out your dancing shoes, it’s time to blog

grow - Practical Marketing Solutions

. Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally something you would put on a resume. Let me explain. Of course. Who doesn’t? . Well, guess what … you ain’t seen nothin’ yet! Who do you think will win that fight? Let alone engagement.

Helpful How-tos for B2B Marketers

B2B Lead Blog

Here on The B2B Lead, we are all about helpful how-tos. Mashable is a great source for how-to do just about anything online. Brenna Ehrlich compiled a great list on HOW TO: Do Almost Anything Online in 2010. The list covers professional goals, lifestyle goals, fun and a bonus section

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Enough is Enough. Or Is it?

The Content Factor

BtoB Magazine's recent article "When Enough is Enough" describes how Cisco Systems straddles the fine line between spamming its existing customers, and keeping Cisco top-of-mind.The article quotes John Coe, president of the Sales & Marketing Institute, on the role of content:In fact, Coe said, if your messages bring value to your customers—beyond your company's latest product offerings—there.

Let's Start Over. Again.

Connect the Docs

Ahh, back to our routine! At this point, many of us are happy about the return of our regularly scheduled programming. Happy to pack up Christmas clutter. Really happy to throw out that fruitcake. Come to think of it, we're even happy to get back to work! But, wait a second. We shouldn't go back to our routine. Most of us want to change something in our lives or careers. And to do that, we need a new routine. Even those of us who scoff at New Year's Resolutions are still working toward goals of some kind. And simply putting your tie on and returning to work isn't a plan. Happy New Year!

Does Amanda Chapel matter?

grow - Practical Marketing Solutions

. The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social web. It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. “Full-on non-stop shameless surreptitious sleaze&#.