Sat.Aug 06, 2016 - Fri.Aug 12, 2016

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10 Examples of Awesome Landing Pages that Convert

Marketing Insider Group

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

ViewPoint

Shifting to Outcome-based Accountability and Revenue Metrics. While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey.

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3 Tips to Overcome Cold Call Objections

DiscoverOrg

“Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “ A report written by Winning Consensus-Based Sales CEB cites “ buyers are 57% through the purchase process b

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6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders. These CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to rev

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Taking Control of Your Business’s Reputation

Marketing Insider Group

Your business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies. A business with a good reputation has lots of positive reviews, mentions on social media, and is in good standing with the world. Often, it feels like your reputation is in the hands […]. The post Taking Control of Your Business’s Reputation appeared first on Marketing Insider Group.

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What Can Marketers and Advertisers Take from the Pokémon Go! Craze?

KoMarketing Associates

If you’ve been paying attention over the past month, you may have observed a few zombie like groups of millennial youths blindly crossing the street, cell phone in hand, virtually oblivious to their surroundings. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go! Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released

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Insights From The First Advocate Marketing Benchmark Study

Influitive

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of.

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Top 10 B2B Marketers to Follow for Expert Insights

Marketing Insider Group

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their […].

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How can you produce content for me when you’re not an expert?

Sales Engine

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write. Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the t

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. A recent MarketingLand.com article, “ 5 CMOs Who Are Turning To LinkedIn ,” shows how CMOs at Xerox, Lithium, Wiley, XOJet and G2 Crowd are focused on brand awareness an

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How B2B Marketers Are Preparing for the Future of Content [Interview]

KoMarketing Associates

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way. We spoke to Jennifer Burak, vice president of marketing at Rapt Media, to gain her insight into the findings of the report.

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11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

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How to measure customer satisfaction in B2B markets

Savanta

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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12 inspiring social media monitoring case studies

Biznology

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. ( Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.

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Get the Inside Scoop on Account-Based Everything

Lattice

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to

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Lessons Learned From a Startup

Marketing Insider Group

Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. The post Lessons Learned From a Startup appeared first on Marketing Insider Group.

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How to measure customer satisfaction in B2B markets

Savanta

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get.

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Change Is the Only Constant in Digital Marketing

Hive9

Digital marketing is in constant flux. It seems like every other day there’s a new social media platform people are saying businesses need to be on. Or Google rolls out an algorithm update that shakes up your SEO strategy.

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Why Lead Nurturing Isn’t A Score

Marketing Insider Group

If only it were that simple. As with most things in marketing these days, there’s much more to it than that. Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead […]. The post Why Lead Nurturing Isn’t A Score appeared first on Marketing Insider Group.

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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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2 years…since we arrived in Austin

Ambal's Amusings

2 years…since we arrived in Austin. I would like to say we arrived in style… but nothing would be further from the truth. We were tired from driving 1800 miles. At the CA end, we had said tearful goodbyes to our dear friends. At the Austin end, a stranger named Ravi C (my SIL Rema’s friend) … Continue reading 2 years…since we arrived in Austin.

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The Convergence of Martech and Adtech

Hive9

For a while now, both marketing and advertising have required the right technology to do well. Until recently, advertising has relied on its own technology that’s distinct and largely disconnected from many of the martech products businesses use.

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3 Simple Steps To Bring Content Personalization To Life

Marketing Insider Group

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The best marketers are delivering […].

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Quality Assurance Testing Is Not Optional

ANNUITAS

Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. On the flip side, what can we do to eliminate mistakes from happening in the first place? Quality Assurance (QA) is a vital piece of your production process to ensure you don’t wind up on the next “12 Of The Worst Email Marketing Fails” list.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Summer Camp – How to Handle LIFE as it Happens

Ambal's Amusings

There is no summer camp that teaches “here is how to handle LIFE as it happens” So, I resort to what Daddy did when I was very young. He taught me how to use the tools that he had around the house. He also trusted me to do many handy things around the house. Kumar … Continue reading Summer Camp – How to Handle LIFE as it Happens.

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Why Instagram Stories is Actually Good News for Snapchat

Convince & Convert

At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Here’s but one doomsday account. Use your favorite search engine to turn up dozens more. It’s a convenient – although not particularly insightful – narrative to proclaim that “new thing will kill old thing.” It’s a

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Using Interactive Content to Build a Scalable Account Based Marketing Program

Marketing Insider Group

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. It’s the new hotness, and it’s easy to see why: ABM promises better results, closer […].