Sat.Jul 04, 2015 - Fri.Jul 10, 2015

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PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

ViewPoint

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. The schematic is overly weighted to arbitrary behavioral signals.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals.

PR 220
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Does Future Marketing Technology Require Perfect Data?

Customer Experience Matrix

I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five years out), and later (after five years). Like the famous New Yorker magazine cover that showed a detailed knowledge of Manhattan and increasingly vague view of more distant regions, our picture of the immediate future is much more nuanced than what happens farther out.

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10 Team Training Ideas to Keep Your SEO Team Rockin

KoMarketing Associates

Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. I have a video for you to view, assess, and provide feedback for recommended improvements.

More Trending

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How to Make Social Proof Work for You

Writing on the Web

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

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IF you haven’t THEN you should use IFTTT for social

Biznology

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that.

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11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts. So why do so many marketers skip this step?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Leadership: What Are The Essential Traits?

ANNUITAS

Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.]. The post How to create a direct mail test matrix appeared first on McCarthy and King Marketing.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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You Can’t Get Here From There

ANNUITAS

Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. No matter which way you prefer to navigate the open highway, the critical ingredient is the birds-eye view of your route from point A to point B.

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Visit Kaon Interactive in Booth #4811 at AACC 2015

Kaon

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Also, feel free to stop by the booths listed to experience Kaon’s interactive applications utilized by companies like Abbott Diagnostics, BD, Waters Corporation, Sekisui Diagnostics, Siemens Healthcare, and Shimadzu.

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Is the web dis-integrating your value chain?

Biznology

Don’t look now, but the web might be ready to eat your lunch. All around you, the carcasses of old profitable value chains lie, killed by the web’s ability to dynamically integrate value chains from many different places, without needing the vertical integration inside one company that was formerly required. Are you a hotel chain? How many different disruptions have you lived through?

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4 Tips for Brands Handling Haters on Social Media

Marketing Insider Group

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience. Whether brands like it or not, having a presence on social media is necessary in today’s world, and if your brand is one that is generally not shown much love, (think pharmaceuticals, insurance, fi

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. adamcb Tweet This. Passing the Social Pros Baton. Mr. Jeffrey K. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. His next adventure is as the Chief Marketing Officer of Yext in New York City.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that it was harder every day to cut through the noise to engage and motivate them.

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How does a veteran marketer break into digital?

Biznology

Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital. So, I give all the standard advice that they should take a certificate course in digital marketing and they should do volunteer work in digital marketing (internships) if they can’t find someone to pay them.

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5 Companies Using Technology To Improve The Developing World

Marketing Insider Group

Did you know that breast cancer is the leading cause of female cancer mortality worldwide? According to the World Cancer Research Fund International , there were 1.7 million new cases of breast cancer worldwide. Here in the United States, that number is at 220,000, with 40,000 deaths. Thankfully, there has been a “gradual reduction in female breast cancer incidence rates among women aged 50 and older,” according to the National Breast Cancer Foundation.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Marketing Gets Done in a Regulated Industry

Convince & Convert

Tweetable Moments It’s understanding how what we’re trying to do fits into a broader ecosystem or strategy. ShannonPaul Tweet This. Social Media in a Regulated Environment. Shannon Paul is the Vice President of Social Media at Fifth Third Bank. She leads social strategy and also serves as the internal subject matter expert for all things social at the organization.

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[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Adobe Experience Cloud Blog

Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? But as you sank further and further into your seat as the Indominus Rex thundered across the screen, I’m sure you weren’t thinking about the marketing machine that powers a summer blockbuster movie of this scale.

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Digital Transformation: the new digital is not about ones and zeroes

Biznology

This is my third blog post covering the topic of Digital Transformation. Read the first and second ones too. At this point, almost every large organization has some kind of a Digital Transformation program in place. It’s trendy, it’s sexy, and it’s what everybody else seems to be doing. It’s also a shortcut to get support and funding for those old aspirational projects that were filed in the “some day” folder: just call it “digital” something.

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How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be, if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?”. There’s no I in team, but there is one in influencer – and the “I” is you!

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion

SugarCRM

The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.

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5 Vital Strategies for a Successful Marketing Automation Implementation

Adobe Experience Cloud Blog

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the

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Summer Refresh: 3 Ways To Bring More Energy Into Your Social Media

EMagine B2B Blog

Social media is a great way to grow your online presence and increase website traffic. While simply getting started is usually the easiest step of social media, staying consistent in your efforts is not. It can take a while to build an audience and it’s understandable to be frustrated when you’re not getting the return on your efforts, but that doesn’t mean you should just give up.