Sat.Aug 16, 2014 - Fri.Aug 22, 2014

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Why Servant Marketing Matters

markempa

'Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

B to B 262
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It’s All About the People: A Review of "Never Be Closing"

ViewPoint

'I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Initially I did not care much for the title, much less the sub-heading, as I suspect the number of people motivated by “screwing their clients” is hardly anything to write home about.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return

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What Is Content Marketing? And 9 More Content Marketing Questions Answered

Marketing Insider Group

'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Bigger Facebook Ad Images: How to Prepare Yourself

KoMarketing Associates

'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. At first glance, this may seem like a minor change to an advertising platform that is constantly making changes and improvements.

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Is Marketing Automation Right for Every Company?

The Point

'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

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Lead Nurturing Isn’t a Stage in the Sales Funnel

ANNUITAS

'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Additionally, it really gets us thinking about the topic, which is a great thing. Take a look at an excerpt from a Leadspace Radio via Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. LeadspaceRadio: “You speak around the world – what’s one piece of advice that you think is received as somewhat controversial?

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

'“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue.

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MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I guess I should note that I also presented and contributed a few thoughts on the agenda, but credit for the success goes elsewhere.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Business 160
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A Marketing Automation Evangelist and Change Management

ANNUITAS

'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. I had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.

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Does mobile search work for your business?

Biznology

'With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year.

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

'If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question. It goes to the mindset of the person creating the postcard. And it will impact your response. As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Appointment Setters Beware! Google Hangout Just Hijacked Your Meeting

Smashmouth Marketing

'Google has figured out a neat way to take over the conference call industry. They just added their Google Hangout invite link to EVERY Google Calendar invite that you schedule. It''s listed above the meeting notes, so if your not paying attention and you''ve got GoToMeeting or WebEx or Join.me bridge numbers and links in the body of your invite, expect a few people to click the Hangout link and ignore the rest.

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B2B Deliverability Metrics That Matter

ANNUITAS

'Note: This post first ran February 6, 2014 via the ANNUITAS blog. . When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. However, there are other metrics that matter, especially when it comes to making sure that your nurture emails are hitting the Inbox. Not sure what to measure?

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When will you know enough about digital marketing?

Biznology

'I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they get me. I wish I could tell you that I feel like an expert–like I know what I am doing. I wish that I could tell you that I have all the answers. The truth i,s I would feel better if I even had all the questions.

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Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

'Here’s a question for those of you who engage in some type of social media monitoring for your organization: If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? You might say that you’d identify words or phrases that you think people might use during the event, perhaps promote a unique hashtag, plug these keywords into your social media monitoring.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#BADMarketing from Wawa

Crimson Marketing

'Did anyone think to proofread this? #BADMarketing. Image: Courtesy of facebook.com/georgehtakei. The post #BADMarketing from Wawa appeared first on.

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Measure Up Blog has Relocated to [link]

Vision Edge Marketing

'To all our readers and followers. Hope you are having a wonderful summer. We have moved the Measure Up Marketing blog directly to the VisionEdge Marketing site; enabling our content to all be located in one place. The blog can now be found at https://www.visionedgemarketing.com/blog/. We appreciate your support and shares, thank you! Stay tuned, new content will be posted shortly.

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In content creation overload? Here’s what to do.

Biznology

'Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?

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Manual vs. Automated SEO: Which Is Right for You?

Convince & Convert

'Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving a large amount of traffic to your website.

SEO 162
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Blogs to Bookmark: Social Marketing Edition

Adobe Experience Cloud Blog

'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.

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3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

'Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.

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Who is clicking on paid search ads?

Biznology

'I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the audience raises their hands. Maybe you would raise your hand to answer such a question yourself. But I suspect that many of those with their hands up were wrong.

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Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

'It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Essential 8: Marketing Reports You Need

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.

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eMagine Participates in the ALS Ice Bucket Challenge!

EMagine B2B Blog

'By Allie Viau | Digital Marketing Strategist & SEO Specialist. Yesterday, the eMagine team participated in the ALS Ice Bucket Challenge! The ALS Ice Bucket Challenge has swept the country over the past month, and has not only raised awareness for ALS research , but has also raised millions of dollars in funding. In fact, over 8 million dollars was raised in just one day last week !

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B2B Lead Generation Served Las Vegas Style

LEADership

'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say. I say that’s easier said than done. When you have spent a riveting session with the unmatched Tony Robbins in the “entertainment capital of the world”, how can you possibly just leave it all behind? No matter how many times you go back, you return home from Vegas with a little more wind beneath your wings.