Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. (You can catch another session in Atlanta next week and in Seattle on December 1.) I won’t try to recap four hours of insights from Adam Needles from Silverpop, Carlos Hidalgo of Annuitas Group and Joe Moloney of Conselltants (no Web site, it seems),

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Marketing Automation 182

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights.

Paper 143

Paper Enterprise Management Work Management SME 143

Smashmouth Marketing

NOVEMBER 4, 2009

Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message. During the session (despite the wireless being up and down all afternoon) I collected what I thought were the top 20 tweets from the crowd: Chris_Snell : Rnd.2 Mike @damphoux (sorry!

B2B 141

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 141

markempa

NOVEMBER 6, 2009

Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. If your organization lacks a well-defined process for nurturing early-stage leads and building relationships before the buying process, you are missing out on opportunities.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Ideal Customer Profiles Leads 120

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

NOVEMBER 6, 2009

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials.

Work Management 176

Work Management B2B Marketing B2B Content 176

Smashmouth Marketing

NOVEMBER 4, 2009

While recently updating our training materials for new hires, I was digesting all the valuable info from our friends at The Bridge Group on inside sales benchmarking and inside sales training. One particular article captured my attention because it stated some basic principles that many sales professionals sometimes fail to heed. The article, Sellers & Marketers: Have Them at Hello!

Lead Gen 122

Lead Gen Advertising Benchmark Training Lead Scoring 122

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Chris Koch

NOVEMBER 6, 2009

Like most marketers, I spend most of my time desperately seeking to understand my target audience (B2B marketers) and delivering content that they find relevant and engaging. It’s a struggle. But once a year around June, my life gets a little easier. That’s when I get to sit back and watch the submissions for our Marketing Excellence Awards (MEA) roll in.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the frequent disconnect between marketing and sales, and also by helping to make marketing departments more accountable.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain …. Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Su

Contacts 100

Contacts Tips Digg Social Media 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. And not surprisingly, the judge dismissed it.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Proteus B2B Marketing

NOVEMBER 5, 2009

This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.]. Tags: B2B Email Marketing B2B Blogs B2B Marketing content marketing.

B2B 90

B2B Content Newsletter Tagging 90

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing blogger Chad Horenfeldt shares unique tips in this marketing post on how B2B markete

B2B Marketing 84

B2B Marketing Marketing Analytics Tools B2B Planning 84

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Sup

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? OK, maybe is still too early in the morning, but how about yesterday? If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

ViewPoint

NOVEMBER 3, 2009

Lead Management 120

Lead Management Sales Leads Leads Lead 120

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. You will see that you are using the new release because your system will have a new image at the top left of your home page of a snowman with the number 10 in his hands. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09.

Salesforce.com 63

Salesforce.com Features Marketing Management Marketing Analytics Tools 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Online Marketing Institute

NOVEMBER 2, 2009

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mi

Marketing Budget 50

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 50

B2B Marketing Savvy

NOVEMBER 4, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Most B2B marketers and support providers have become adept at carrying on multiple IM conversations during conference calls, one ear listening while producing a running commentary on the merits of the discussion, or even expanding the back-channel conversation well beyond the topic at hand.

Social Media 43

Social Media Advertising Channels Conversion Media 43

EMagine B2B Blog

NOVEMBER 5, 2009

What should be the offer on your B2B’s landing page, for visitors clicking through from a pay per click ad? Many software and SaaS companies think that a downloadable trial version of their product is just the ticket. Why not just cut to the chase, and sidestep all that messy nurturing? And after all, our product [.]. Tags: B2B Web Strategy Converting PPC.

Landing Pages 40

Landing Pages PPC Tagging Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Held Nov. 17-20 in San Francisco, Dreamforce will teach attendees to use Cloud Computing solutions to maximize results and lower costs through lead generation , marketing automatio

B2B Sales 57

B2B Sales Peer-to-peer B2B Marketing Marketing Management 57

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

readwrite

NOVEMBER 3, 2009

Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company’s affiliate program: a new feature called “Share with Twitter.” According to the email, participants can generate “tweetable” links to any Amazon product after first logging into their Associates account. By clicking on the “Share with Twitter” button from any Amazon product details page, members are delivered to the Twitter.com website.

Amazon 40

Amazon Twitter CAN-SPAM Banners 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Best of B2B Marketing. October 2009. Featured Sources. The following are the top items from featured sources based on social signals. Finally! A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

EMagine B2B Blog

NOVEMBER 4, 2009

I ran across a post with the above intriguing title by Kevin Lee over at ClickZ, citing a number of reasons why advertisers in particular have become concerned about some of Google’s recent policy shifts and – more importantly – the possible intentions that can be deduced from those policies. Here are just a few of [.]. Tags: B2B Web Strategy PPC.

PPC 40

PPC Google Tagging Intent 40

WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions.

SEO 26

SEO Product Digg Tagging 26

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

markempa

NOVEMBER 3, 2009

To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels. Why? The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. In short, it’s about relationships. To help illustrate, I created a mind map of what multi-modal lead nurturing looks like (click image to enlarge).

Lead Nurturing 184

Lead Nurturing Multi-Channel Leads Lead 184

Buzz Marketing for Technology

NOVEMBER 1, 2009

Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try! It all started Friday, Oct 23rd when my wife came into the house and said “oh yeah, I think your books have arrived – I saw a whole bunch of boxes out by the garage”.

BtoB 100

BtoB Hubspot Tagging Network Marketing 100

EMagine B2B Blog

NOVEMBER 2, 2009

File this one under “Everything old is new again.” Several observers have noted that numerous utility algorithms have been unnecessarily re-invented for the online world …mainly because that new world’s primarily youthful practitioners weren’t aware that these problems had already been solved in the pre-Web “old world” of computing. Which probably explains why so few of [.].

B2B 40

B2B Tagging 40