Sat.May 07, 2016 - Fri.May 13, 2016

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The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

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5 Growth Hacking Secrets CMOs Can Apply To Their Brands

Marketing Insider Group

Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Fortunately, CMOs can […]. The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group.

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7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. One of my favorite authors and speakers, Mike Weinberg, says the following about the CEO’s role in companies: “As goes the leader, so goes the organization. The level of the team rarely, if ever, exceeds the level of its leader.”.

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Virtual Reality 2016: Top 100 Influencers and Brands

Onalytica B2B

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. Virtual reality has applications in education, health, entertainment, sports, science, telecommunications, military and film, and it is for that very rea

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Books & Blogs That Will Make You Better at Inside Sales

DiscoverOrg

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling t

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We know you don’t want to talk to sales people, so don’t.

Sales Engine

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online. As most B2B sales people can attest to, the problem is that prospects will most likely misdiagnose their own problems and prescribe themselves the wrong solutions. Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry.

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The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Although not a new approach, ABM has been given a shot in the arm with the rise of marketing automation—and marketers are taking note.

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The Ultimate Guide To Becoming A Social Media Rock Star [Infographic]

Marketing Insider Group

Social media began as nothing more than a place to find and connect with old friends from high school, but today it has become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web. Today’s major platforms offer huge […]. The post The Ultimate Guide To Becoming A Social Media Rock Star [Infographic] appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

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5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups

KoMarketing Associates

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Unfortunately in late 2015, LinkedIn did away with many of the group settings that B2B marketers came to know and love, such as the ability to search group member by keyword or name and t

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How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service. What we learned is that while business continues to improve for our clients , and many are having tremendous success with their blogs, others had let their blog lag

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How Does AMP Fit Into Your SEO Strategy?

Marketing Insider Group

Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated […]. The post How Does AMP Fit Into Your SEO Strategy?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there. You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see.

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How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. They feel like the campaigns Disney or Taco Bell put together are hard because they lack the creativity that comes naturally with companies that have it woven into their culture.

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LinkedIn for B2B Marketing and Sales: What’s Missing?

NuSpark Consulting

As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

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Swiped: 5 Steps To Content Marketing In A Post-Tinder World

Marketing Insider Group

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving […]. The post Swiped: 5 Steps To Content Marketing In A Post-Tinder World appeared first on Marketing Insider Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital futurism, UX, and streams: tomorrow will look like yesterday

Biznology

Having been in the field of emerging technologies for many years now, often people ask me “what is next? What will technology look like many years from now?” My answer invariably is: “I don’t know,” when the full honest answer would be “… and nobody else does either.” There is no shortage of theories of what that might be.

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The Martech Stack that Drives Successful Data-Driven Marketing

Hive9

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology.

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The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.

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5 Ways Social Media has Influenced the Direction of Mobile Marketing

Marketing Insider Group

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005. With so many people on social media, the various platforms have greatly influenced marketing today. Mobile marketing has been […]. The post 5 Ways Social Media has Influenced the Direction of Mobile Marketing appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The market disruptor no one talks about

Biznology

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. Amazon Web Services (AWS) is not only throwing off more profit than a retail business that is nine times its size, but it may turn out to be the company’s most valuable long-term asset.

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5 Books & Blogs That Will Make You Better at Inside Sales

Zoominfo

Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. But a commitment to lifelong learning is just as important; it keeps our minds sharp and gives us a wider perspective of the world outside our own backyards. With that said, here are five of the books and blogs we love. 1. The Sales Development Playbook by Trish Bertuzzi “As you well know, arousing curiosity, generating interest, and getting prospects to open up about their priorities is ab

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The ?#?Runner?

Ambal's Amusings

Ari doesn’t have the patience for me to pull out the car from the sidewalk and drive him back home from after school. So, he runs like the wind. Impatience genes from his Mom. Running genes from his Dad. Well, all is well that runs (pun intended) well!

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How Content Operations Can Create Marketing and Selling Breakthroughs

Marketing Insider Group

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standingchallenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people […].

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The 2 Most Deadly Sins of B2B Marketing

Marketing Craftmanship

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Your company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing.

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Why Shared Data is Leading to Better Marketing and Sales Experiences

Lattice

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. There are a number of reasons fueling this – one is that the data is now so easily collectable, and the second is that there are tools now that can analyze huge amounts of data, which wasn’t possible before with just human calculations.

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All Kind of Miracles Happen. Don’t they?

Ambal's Amusings

Sometimes, just sometimes, before I go to war or after I come back from war, I stop under a tree, look at the flowers and say a prayer. Not for myself.but for someone that might own a particular piece of real estate deep within the recess of my heart. Lo and behold. Prayers might sometime … Continue reading All Kind of Miracles Happen. Don’t they?

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