Sat.Mar 31, 2012 - Fri.Apr 06, 2012

Trending Sources

Three careers that will dominate social media (and it’s not what you think)

grow - Practical Marketing Solutions

I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. The social web’s need for content and storytellers is insatiable. I was recently on a panel with a dean of a large journalism school and he said they are having record enrollment. Where are these people getting jobs? Alternative media. It’s corporate culture.

The Cost of Bad Content

B2B Marketing Insider

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

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Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity. Social media is the future. Reply.

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” ” – confirming this was the stupidest idea ever! What if I told you it was an agent of peace and global connection? A way to help students?  Solve tech problems? Networking on steroids? Instead of SAYING these things, I wanted to SHOW you.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Targeting. Job function.

Why Pinterest Matters to Us Social Media Marketers

Biznology

If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it? If you’re not on Pinterest, you’re already losing control of your visual brand as we speak by virtue of not participating. But you’re not going to be lame like that, right? Let’s move on.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. Brilliant.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content is not an afterthought. Unfortunately, I see an increasing attention for content as such. Empowerment is not new either.

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the demise of sales.  Not so fast.  Where are we today?  The phone now is only one of several.  Follow @tonyzambito.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Gifts. When we receive them, we feel special. When we receive them from people we don’t expect them from, they are a wonderful surprise and make a far larger impression. Gifts are special in part because they represent an investment of time or money someone did not need to make. When we receive these gifts, it makes an impact on us. In fact, we may even come to resent these gifts.

Is social media making you a lazy communicator?

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. We live in a world where people are in a real hurry.  Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. The technology that has enabled us to connect with people in a way we never could before has made us lazy communicators, maybe even lazy marketers.

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. Get a round table. Round tables avoid this. Personalize introductions.

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The Rise of Content Strategy–What to do about Google killing SEO

Biznology

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. How is Google killing SEO?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.

Lead Nurturing: Market to personality and behavior, not job title

B2B Lead Generation Blog

Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities. When you apply the human touch, you must establish credibility and, essentially, establish and manage relationships with many different people at many different levels in an organization. Your champion. 2.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. Infographics fit the bill the perfectly for this purpose. Infographics.

B2B Lead Management – 6 Best Practices

Great B2B Marketing

Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both.  Here are six strategies you can implement to create your own unstoppable marketing and sales machine: Follow up every inbound inquiry within 48 hours – preferably 24 hours.  Leads have a short shelf and the person who was enthusiastic about your offer yesterday, may not remember who you are tomorrow.  Set-up a service level agreement (SLA) between marketing and sales. 

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.

15 Critical Business Success Tips after Five Years in Business [with special giveaway]

Junta 42

According to the myriad of small business success studies , it seems that about 50% of startups fail after five years in business. Well, it’s nice to be on the right side of that statistic! It’s hard not a get at least a little romantic about celebrating our 5th year in business. We officially launched Junta42 , now the Content Marketing Institute  and SocialTract , on April 2, 2007.

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations from Find New Customers , Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa.

Five reasons you should never ignore your business branding

Tomorrow People

Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Your branding design can have a direct impact on your profits – and that’s down to how your potential customers see you. Industry. Growth.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to Inc. , it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re like 65% of marketers, your company has implemented a loyalty program. But is it working? Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". So how do you keep your business out of that one-third segment? Image credit: joelogon.

Savvy Week in Review April 6th

Savvy B2B Marketing

Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week. the right way. No Pictures Allowed by @mitchjoel.

5 Ways to Measure Results of B2B Social Media

Social Media B2B

B2B marketers like to measure things. This is not measurement for its own sake, but to determine the results of their marketing efforts. Social media, since it occurs online, is filled with measurable elements, but it can sometimes be a challenge to know which ones are worth measuring. Start by establishing a set of goals and objectives for your social media efforts. Growth of Following.

The Inbound Marketing Multiplier [Infographic]

Modern B2B Marketing

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. We call this the Inbound Marketing Multiplier and here’s how it works. Inbound Marketing Infographic Social Media Marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why Are Lottery Winners So Unhappy?

Fearless Competitor

Life Lessons From Sad Lotto Winners  - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 billion dollars was spent on the recent MegaMillions lottery. Why do people do it, when so many lottery winners are unhappy? Jenn LImare unhappy? Delivering Happiness is a company started by Zappos. One of the slides she shared is below.

5 Crimes of Customer Care

It's All About Revenue

by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Failing to take it seriously can result in catastrophe for your brand. Just ask this guy! ). Consider this: At any given moment a significant percentage of a corporation’s current and future revenue is exposed to the interactions customers and prospects have with a company’s frontline employees. Did you hear anything I said? Okay, you said it with such confidence that it must be right.

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable. To view the infographic, click the arrows on the bottom to move to the next slide, and watch the sketches bring the numbers to life. Created by MBAOnline.com

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Jason Falls discusses publishing partnership

grow - Practical Marketing Solutions

Click here if you can’t see this interview with Jason Falls. Most interesting I think is Jason’s take on what he learned about himself and social media through the process. great opportunity to learn from one of the keenest minds in the business. Enjoy! Link to Jason’s book is an affiliate link. Personalities of the social web jason falls no bullshit social media review

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Going to the Marketing Hybrid Network – New York Meet-up tonight? Look for Jeff.

Fearless Competitor

Thomson Reuters, 30th Floor, 3 Times Square, New York at 6:00pm tonight. Will you be there? If so, look for Jeff Ogden, President of the lead generation company and global marketing firm, Find New Customers there. He’s also the host of the online marketing show, Mad Marketing TV , a professional writer and speaker and author of this very popular blog. How can you find Jeff there?

I Blog for Content, Not for Comments. Surprised?

WindMill Networking

Here’s why: 1) I am Not Blogging to “Engage” You Some bloggers tell very personal stories with an emotional attachment or flat out write a blog post asking you, the reader, a question.  I don’t.  I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry.

Top Internet strategy, marketing and technology links for the week of March 31, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert). Ways to Rescue Your Crucial Social Media Data from Oblivion  (Mashable!).

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. Severely.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What is a business rebrand worth and why rebrand

Tomorrow People

A business rebrand – what’s it worth? The business rebrand is about a great deal more than making your business look good. It’s about making your bottom line look good, too. So what is it that makes a company rebrand such a valuable proposition for your business? Compete more. Rebranding your business is not simply about making it look appealing to potential customers.