Customer Experience Matrix
SEPTEMBER 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out.
Ambal's Amusings
SEPTEMBER 10, 2009
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.
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markempa
SEPTEMBER 10, 2009
Need to improve your teleprospecting efforts? Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing. The site features industry news, analysis, and surveys. And, from time to time they let folks like me put in my two cents worth. I was happy to contribute with “7 prospecting rules that produce leads.”.
Buzz Marketing for Technology
SEPTEMBER 10, 2009
There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). These are great for engaging your user base and getting them exactly what they request on a schedule that they can see and influence.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Customer Experience Matrix
SEPTEMBER 11, 2009
My son works as a sports researcher at a cable television network. His job seems mainly to be looking things up in online databases and, on broadcast days, watching several games simultaneously. It's nice work if you can get it. In terms of technology, Microsoft Word and Excel meet most of his needs. But I did introduce him to QlikView several years back, and he learned enough to analyze statistics for his college basketball team.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeadSloth
SEPTEMBER 8, 2009
I’ve been writing this blog for a while now, but I’ve never explicitly asked for your input. The topics have been diverse, and I’d like to focus a little more on what you would like to read about. So please tell me about your preferences! Can you please fill out this questionnaire? If you have any questions, please let me know (jep on leadsloth dot com).
Smashmouth Marketing
SEPTEMBER 10, 2009
I'm at the Sales 2.0 Conference in Chicago. Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews. Tags: inbound marketing b2b marketing twitter sales2.0 inside sales b2b sales.
Chris Koch
SEPTEMBER 11, 2009
I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions. The estimates range from one third of the sales force, according to these academics, to as much as two thirds. It’s portrayed as a DNA thing—some are born to do consultative selling and to have “executive-level conversations” and some are not.
B2B Marketing Traction
SEPTEMBER 9, 2009
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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buzz Marketing for Technology
SEPTEMBER 8, 2009
In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. I even put a date on it Jan 1 2012. But there are challenges to this happening that were not apparent when email rolled out across the enterprise. The issue is Brand “voice”. Sure some people are funnier than other people when it comes to witty emails.
Smashmouth Marketing
SEPTEMBER 8, 2009
IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Mike: You recently released some research on Sales Enablement.
Chris Koch
SEPTEMBER 11, 2009
I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions. The estimates range from one third of the sales force, according to these academics, to as much as two thirds. It’s portrayed as a DNA thing—some are born to do consultative selling and to have “executive-level conversations” and some are not.
B2B Marketing Traction
SEPTEMBER 9, 2009
Tweet. In talking to my graphic designer, Trish Weber , we stumbled upon the topic of tips for taking great business photos for marketing purposes. Many business people are more casual that ten years ago, but I thought this would be helpful for those of you who want to put your best foot forward. Men. If business casual: Medium to dark shirts with collars.
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Smashmouth Marketing
SEPTEMBER 10, 2009
I'm at the Sales 2.0 Conference in Chicago. Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews.
Adobe Experience Cloud Blog
SEPTEMBER 10, 2009
It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. Helping arm marketers for this challenge is The Truth About Marketing ROI author Merry Elrick, the subject of the next post in the B2B Marketing Thought Leader Interview Series. 1.
Wondering Out Loud
SEPTEMBER 9, 2009
I want to personally thank Tom Pick of WebMarketCentral for his tips on selecting an SEO consultant. His post dredged up some bad memories and very good lessons learned from my own experience. (Stick with this post and you’ll find additional nuggets of SEO wisdom you can pull out when you need them). A couple of years ago - late summer of 2007 - we launched our first-ever SEO initiative.
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JotForm
SEPTEMBER 7, 2009
Typography can be one of the most creatively rewarding parts of web design, but it can also be one of the most frustrating. Working with just one or two fonts can be challenging enough for most web designers, yet some still insist on using three, four, seven, or even more fonts in their designs. Som.
Smashmouth Marketing
SEPTEMBER 10, 2009
Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. gerhard20 : #sales20 Pelin says use the economy as an excuse to establish a culture of measurement. damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding
Adobe Experience Cloud Blog
SEPTEMBER 9, 2009
Would your leads get a good bill of health? Marketers need to give their leads a regular check-up to ensure continued sales success. Review this short list to see if your leads would pass a quick health review or if they would be sent to critical care. . What is the source of most of your leads? Does it match where you are having the most sales success?
Wondering Out Loud
SEPTEMBER 8, 2009
Do any of you read Justin Kownacki ? You should. He wrote a post last month calling for a rebellion. Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change.
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Dahle Communication
SEPTEMBER 11, 2009
via stickyslides.blogspot.com. There are several blogs that I follow each week (or at least attempt to follow if my schedule allows) that more people should know about. One of those sites is Slides that Stick run by Jan Schultink. Jan posts quite often and all of them have some great ideas when it comes to giving a presentation. Jan's focus is all on improving the use of powerpoint presentations.
Smashmouth Marketing
SEPTEMBER 10, 2009
Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 conference presenters on Customer Engagement are using inside sales to connect with customers #sales20 gerhard20 : #sales20 Pelin says use the economy as an excuse to establish a culture of measurement damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding o
EMagine B2B Blog
SEPTEMBER 10, 2009
OK, we kicked that up just a notch; MarketingSherpa actually said that social media had “rapidly evolved to become a member of an elite trio of interactive marketing tactics,” right up there with email and search marketing. In fact, their research showed that… 88% of respondents felt that social media would become “a standard tactic for [.].
B2B Marketing Zone Posts
SEPTEMBER 8, 2009
Best of B2B Marketing. August 2009. The following are the top items based on social signals. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
WebMarketCentral
SEPTEMBER 8, 2009
The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Nothing wrong with that, competition is good!
Smashmouth Marketing
SEPTEMBER 8, 2009
IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Mike: You recently released some research on Sales Enablement.
EMagine B2B Blog
SEPTEMBER 9, 2009
I recently saw an interesting post about Pay Per Click …actually an interview of CPC Search’s Terry Whalen, conducted and written up by Jep Castelein over at LeadSloth. Having done both myself, I can agree with Terry that B2B PPC is more of a challenge to get right than B2C …mainly because the lower lead volumes [.]. Tags: B2B Web Strategy PPC.
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