Sat.Oct 25, 2014 - Fri.Oct 31, 2014

article thumbnail

10 Ways to Optimize Your Lead Conversion Rate

markempa

'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.

article thumbnail

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

'The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!

Opinions 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wise.io Provides Another Choice for Automated Predictive Modeling

Customer Experience Matrix

'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. I had already planned this week to write about Wise.io and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn.

article thumbnail

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Why Content Creation Isn’t Everyone’s Job

Avitage

'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion. It’s a short post, I suggest you read it. I’d like to offer a different perspective and approach. This is a teachable moment. The lesson involves the difference between thinking like a marketer, and thinking like a publisher.

More Trending

article thumbnail

Banner Ads Must Die!!!

Marketing Insider Group

'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage.

article thumbnail

What the growth of inside sales means to B2B marketers

Biznology

'I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.

B2B Sales 175
article thumbnail

Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

'If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible ). It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention , and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!).

Product 175
article thumbnail

Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

'The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 169
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Why Cost Per Lead Can Be a Bad Metric

ANNUITAS

'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. However, the real response to this is what does that really mean? For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning.

article thumbnail

The dashboard has finally been perfected

Biznology

'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens.

Adsense 173
article thumbnail

The Scariest Blog: No Personality

Writing on the Web

'What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

article thumbnail

10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark Consulting

'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career.

Linkedin 143
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

The nuances of the free trial offer

Direct Response Coach

'The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great appeal. Here’s why: For consumers, [.]. The post The nuances of the free trial offer appeared first on McCarthy and King Marketing.

article thumbnail

Long-Form content and the art of persuasion

Biznology

'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue.

article thumbnail

Shift from Repository to Content, Communication and Collaboration Ecosystem

Avitage

'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. Almost every day I have conversations with people in organizations who complain how difficult it is to find, access, deliver, and reuse content that is critical to job or task performance.

Content 139
article thumbnail

The Visible Expert: Why Every Firm Needs an Industry Star

Crimson Marketing

'Image: Courtesy of Access Consciousness Blog. In a recent study involving 130 well known industry experts, our team at the Hinge Research Institute discovered something every CMO should know: There is a secret to faster growth, and it starts with having a Visible Expert in your ranks. But what is a Visible Expert? Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How to Write Better Content for Social Media

Convince & Convert

'What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

article thumbnail

“Up” your game in crisis management

Biznology

'I’ve had the opportunity to see a few crisis management situations in my time. (I’m old.) The ones that have worked out the best had less to do with the actual crisis and a lot more to do with the company’s plan for crisis management. The specifics of every crisis are different, but what’s important is that your company has someone in charge whenever a crisis emerges, and that they have a plan for dealing with the crisis, whatever it is.

article thumbnail

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Identify what kind of marketplace your business competes in. Is your industry new and fragmented? Growing with increasing competition? Mature with larger companies acquiring smaller businesses?

Analysis 124
article thumbnail

#BADMarketing from Mountain Dew

Crimson Marketing

'Alienating 50% of the population probably isn’t the best strategy. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Mountain Dew appeared first on.

Twitter 122
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Do Social Signals Drive SEO?

Convince & Convert

'You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords.

SEO 167
article thumbnail

Mobile and behavioral

Biznology

'Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Both the GSM and location data itself do not reveal much information about the behavior of the users.

article thumbnail

Don’t Just Curate Content – Harvest

Avitage

'This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When curating both internally developed and third-party content, we harvest specific elements from within the source content itself.

Curation 120
article thumbnail

Why B2B Marketers Need to Market Like a Bunch of Babies

B2B Marketing Traction

'I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

4 Parts of a Must-Click Call to Action

Convince & Convert

'When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study.

article thumbnail

The Do’s and Don’ts of Holiday Email Marketing

Adobe Experience Cloud Blog

'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines.

article thumbnail

Link Building Tips: Part 1- How Does Google Evaluate Links?

EMagine B2B Blog

'Sure, you’ve heard about link building before. But what does that actually mean? For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. Search engines analyze the links within your website, as well as the links pointing to your website, in order to determine the trust, popularity, and authority of your web pages.