Sat.Oct 15, 2016 - Fri.Oct 21, 2016

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. (For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

Lead Gen 299
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The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

Tools 213
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Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark Consulting

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. A quick shopping list comes to mind: c ompelling headline, c ompelling body copy extolling the benefits, urgency clause, c redibility elements (testimonials and logos from client companies), call to action and sign-up form. Add an attractive image and you’re done, right?

More Trending

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So You Want to Create Content That Actually Converts?

KoMarketing Associates

What a novel idea, right? Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. That said, it’s not the ONLY important aspect of content marketing.

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The most under-served content requirements

Avitage

I received a call from a colleague who started a new sales job with a software company. “We have no good content to serve as door openers, or to nurture target accounts who aren’t ready to meet. All we have is product collateral.” Sales content for key sales engagement points are the most under-served content requirements in most B2B organizations.

Lead Gen 163
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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

Sample 157
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What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […].

Research 195
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

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Bubble in the Funnel

ViewPoint

Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. We generate, qualify and nurture leads using Account-Based Marketing processes. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015.

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Branding terminology and jargon explained

Savanta

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. Sometimes the jargon undermines the user, making them seem pretentious or detached from the hard-nosed world of commerce. And other times conversations will become increasingly confused as terms are used interchangeably or different meanings attached to the same words by different people.

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Content Costumes: How to Pick a Theme for Your Content (Plus Examples)

Marketing Insider Group

One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […]. The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group.

Examples 187
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. But as the category has evolved, I’ve narrowed my filter to only consider CDPs as companies that focus primarily on building the unified data.

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Challenger Customer Implications for B2B Sales Professionals

Avitage

Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” sales model, or to shift from their transactional, product selling model.

B2B Sales 146
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How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

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Millennials Surprisingly Prefer News Articles Over Videos

Contently

If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center , 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent who prefer listening to it.

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Managing Marketers to Drive the Best Results

Hive9

We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people.

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How to succeed with LinkedIn marketing

Marketing Insider Group

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […].

Linkedin 186
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Back to Basics: Tips and Tricks for Demand Generation Success

Adobe Experience Cloud Blog

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.

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Thanks to Twitter, Writers Are More Influential Than Publishers

Contently

A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice. But over time, my habits changed, and not just because Grantland died prematurely ( RIP, you are missed ).

Twitter 130
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Under The Influence, Oct ’16- Quotes & Pictures

Onalytica B2B

The days are getting shorter, darker and colder as we officially head into Autumn/Winter 2016. Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full of opportunities to network, inspire and be influenced (in more ways than one) would help with the impending dismal winter blues. Along with some action shots from the evening, we have complied the most insightful quotes from our panellists: Ross Breadmore , Associate Director of Innovation at Synechron; Phillip

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IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

Marketing Insider Group

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […]. The post IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn appeared first on Marketing Insider Group.

Linkedin 186
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

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Ask a Content Guy: How Do You Create Good Content in a Boring Industry?

Contently

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. “Call Me Maybe” was still lingering near the top the pop charts.

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Branding terminology and jargon explained

Savanta

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects. Sometimes the jargon undermines the user, making them seem pretentious or detached from the hard-nosed world of commerce. And other times conversations will become increasingly confused as terms are used interchangeably or different meanings attached to the same words by different people.