Sat.Aug 31, 2013 - Fri.Sep 06, 2013

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Why Do Content Marketing?

Marketing Insider Group

'Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective. We know that if we create content our customers want, content that is helpful or entertaining to them, then we will attract buyers.

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4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

'How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

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4 Characteristics of Great Marketing Content

Digital B2B Marketing

'A colleague forwards you link with a short note: “this is awesome, we should be doing this.” Your interest is perked. Your expectations are high. You click and… your heart sinks. Its last decade’s news and isn’t relevant for your business today. What was gold to your colleague was a waste of time for you. Content quality is in the eye of the beholder.

Content 165
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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

'Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collate

Buzz 164
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the

More Trending

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text: Text: Why should women read The Economist ? Accomplished influential people should read us. This is really some #BADMarketing. How do you feel about this piece of direct marketing?

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We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

'As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. Does that sound much different than a sales or marketing professional? Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses! Congrats. So now that you own your own business, where can you go for some advice and inspiration?

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Marketing Technologist Role in B2B

ANNUITAS

'Absolutely not, not every marketer will become a marketing technologist.

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My Beef with LinkedIn or Social Media Limits Personal Brands

Biznology

'Image via CrunchBase. As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands and sometimes personal brands. My audiences range from sophisticated business executives and astute social media users to social media novices. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook is Getting More Two-Faced By the Day

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter fanfare, but in reality they were simple blog posts).

Facebook 160
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From Idea to Sale: Introducing a New Product

Crimson Marketing

'Releasing new products can be crucial to your business growth and market competitiveness. It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming.

Product 122
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New Logos Don’t Fix Marketing Problems

Adobe Experience Cloud Blog

'Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Thankfully, there is a metric that approximates this attribute of a company – Website Bounce Rate.

Marketo 105
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Are You Promoting Yourself as a Digital Marketer?

Biznology

'I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t mean that they merely don’t like their job or that they have been out of work for a month or that they think they could be doing more than they are. I mean that they are seriously working at far below what they are capable of–or they have not been working for months on end.

Promotion 119
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Critical Considerations Before Tackling Facebook’s New Contest Option

Convince & Convert

'Facebook just made another major change to its terms of service. Two years ago, it forbid running promotions directly on a page and required the use of a third party app for all contests. This week, Facebook made a sudden U-turn, and now you can run a promotion without using a third party app , including user actions as voting and entry mechanisms (likes, comments, shares).

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The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]

Crimson Marketing

'Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Bob Braham provided me with some very interesting insight into what he calls the “three C’s of solutions marketing”: . The Customer – Identify pain points and disruptions to create a selling motion .

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How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Adobe Experience Cloud Blog

'Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction.

Adwords 105
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Why Many Industrial Websites Underperform

Industrial Marketing Today

'There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Marketing Tips for Your Career

Convince & Convert

'Image via BigStockPhoto.com. Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out there, no one will do it for you and you will miss opportunities.

Tips 142
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More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting

The ROI Guy

'Earlier this year, the global management-consulting firm L.E.K. Consulting conducted an in-depth review of US IT purchasing trends. The 2013 IT Decision Makers Study interviewed 228 IT decision makers, from small / medium businesses (SMBs) to enterprises across all key industry verticals. L.E.K. Consulting offered us an early look at the findings, which deserve consideration as you develop your IT sales and marketing strategy for 2014.

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How to Write Your First Blog Post

Adobe Experience Cloud Blog

'Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. Just thinking about it sent a wave of nervousness through my body. Then the inevitable “OMG everyone is going to read this and think I’m stupid!

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5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation

LEADership

'I am just back from seeing my daughter off as she sets out on her next pursuit. After 14 years of dedication to a sport she truly loves, Claudine is off to Dubai with her husband, Alex to join an impressive and incredibly talented team of golf professionals at the Butch Harmon School of Golf in Dubai. Before she flies out, we spent some family time this past weekend in the city that never sleeps, big, bad, bold and beautiful NYC.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

'Keryl Pesce, @thehappybitch Debbie Gioquindo, @hvwinegoddess Happy B h Wines. Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention.

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Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director

Hinge Marketing

'Sometimes we are our own worst enemy. There is a good reason why that is true. As human beings we have both rational and emotional motivations. In some cases we act rationally. But as the behavioral sciences have proven, we are primarily driven by emotions. But that is not the problem. The Problem with People. The problem is that we also have a strong tendency to use our cognitive ability to “explain” or justify why our emotional decisions are actually rational ones.

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How well do you know your perfect customer?

Leading Results Rambings

'How well do you know your perfect customer? First let’s define perfect customer. The concept of a perfect customer is pretty simple – they are the ones, that if you could get enough of them, it would rock your year. They are profitable; they value your knowledge, experience and you as a vendor partner and they refer you. They are the people you love to do business with.

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B2B and Social Media: How to Choose the Right Platform

EMagine B2B Blog

'The simple answer is that ALL social media environments can be successful for B2B. The questions that really needs to answered first are, “where are your customers and prospects?”, and “what is your marketing strategy?” Each outlet has it’s own unique method of reaching customers. We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo.

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Developing the Best Value Messaging and Financial Justification

The ROI Guy

'We are asked many times what methodology we use to help our clients develop the best value messaging and financial justification possible. To help guide the discovery process we use the Alinean Value Framework , examining the value of your solutions / services from two different but aligned perspectives. Your Prospect’s Challenges The first perspective is a prospect centric approach – determining the highest priority prospect challenges, the specific business impact these challenges impart, and

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Target Facebook Users Similar to your Customers using Lookalike Audience

LeadSquared

Say, you are the owner of a coaching institute which conducts classes on Science subjects. You have customers/students who fit a particular bill…either by particular age group, location or a specific interest, in this case science subjects. Now, if these students are on Facebook (which is most likely they are) , there is a very high possibility that their Facebook profiles will also reflect their interests.