Marketing Technology of the Future: Beyond the Customer Data Platform
Customer Experience Matrix
MARCH 9, 2015
'The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I have some fuzzy notions that this future martech will be radically different from today.
Let's personalize your content